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The document describes INBOUND, an annual conference for inbound marketing and sales professionals. It provides 1 day of pre-conference training sessions on topics like content strategy and inbound social media. The main event features 4 days of keynote speeches and 170+ breakout sessions from 270+ speakers on new marketing strategies. Past keynote speakers have included Simon Sinek, Malcolm Gladwell, and Arianna Huffington. Over 10,000 attendees from 35+ countries participate each year. The event also includes daily networking opportunities and entertainment to complement the educational programming.

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The document promotes CopyAI, an AI tool that generates original written content for businesses. It claims CopyAI can quickly create content like product descriptions, social media posts, and website copy. Users provide basic details about their business and CopyAI returns AI-generated content in seconds, saving time spent writing content manually. The document highlights CopyAI's powerful tools, backing by entrepreneurs, and ability to harness powerful AI to write content at scale.

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How to Promote a World-Class Webinar - HubSpot & ON24

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This document discusses the importance of reputation and trust in business. It notes that 74% of an agent's business comes from word-of-mouth rather than online leads. People are suspicious of reviews that are too positive or numerous. It emphasizes measuring and managing one's reputation through brand audits and defining the values one's brand represents. Clickbait marketing is discouraged as it endangers customer trust over time. Authentic customer testimonials and charitable actions are presented as better ways to build a strong reputation through third parties rather than misleading tactics.

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A Day in the Life of a LinkedIn Social Seller

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Measuring the ROI of Marketing Content in the Hospitality industry

This document summarizes a presentation about measuring the return on investment (ROI) of marketing content in the hospitality industry. The presentation introduces the shift from interruptive traditional marketing to inbound content marketing, where the customer is in control. It discusses how companies can build different types of marketing content assets and outlines ways to measure the ROI of content marketing by tracking metrics like traffic, leads, customers, revenue, and cost of customer acquisition. The presentation provides three case studies as examples and concludes by thanking the audience and providing contact information for further discussion.

Branding Your Self Through Seo 1

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The document provides tips on how to leverage keywords for search engine optimization (SEO) and branding purposes. It recommends using keywords that potential customers use in their online searches and in conversations to attract more attention both online and offline. It also discusses how to find relevant keywords using Google's keyword tool and guidelines for effective keyword research, like monitoring results over 30-90 days and focusing on "long tail keywords".

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The document summarizes an event focused on customer advocacy. It includes presentations from various companies on how they have built advocacy programs and leveraged advocates. Key highlights include how Hubspot transformed inbound marketing into a movement, how SimpliVity funds advocacy programs without large budgets, and how Staples' advocate marketing program became popular internally by showing business impacts across departments. The final presentation discusses creating a transformative advocacy program that provides a competitive advantage through validated and accomplished advocates.

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Virginia Katsimpiri, MSc

Create demand for your LSP (OR Services) with your personal brand. Free webinar for ELIA- European Language Industry Association members presented by Virginia Katsimpiri. All rights reserved. Your brand is one of the most important aspects of your marketing strategy. A strong personal brand will make your sales and marketing process easier and grow your business. Remember: people buy from people; especially through social media 😉 More and more LSPs, translation business owners are leveraging their personal brand to build their businesses online. If you aren’t a salesperson and you don’t like cold-pitching people or salesy methods, leveraging your personal brand to get clients is the way to go. Even project managers, vendor managers etc. are leveraging their online presence to promote and build their company brand. If you’re looking to be considered as the industry leader and the go-to expert in your field; you need to create a brand that draws your audience to you. The webinar will be in an interactive group session format and here is what I’m going to share with you… Establishing a Personal Brand the right way Position yourself as the go-to expert in your field How to monetize your online presence Build credibility and trust with your ideal clients How to create demand for your services using your Brand Elevate and establish your online presence and business eventually If you want to build or grow your language business, and learn how your team can contribute to this; then this is a workshop not to be missed. Presenter Bio: Virginia Katsimpiri, PhDc, is a certified translator & translation business owner at vtranslations.gr and business strategist and mentor at vmentoring.com with over 15 years of experience. Holding an ΜA in translation and an executive MBA in client acquisition strategies, she has helped hundreds of freelance translators/interpreters and small business owners worldwide to attract international high-quality clients and rapidly build their profitable business through her mentoring programs. Virginia is the creator of the Fully Booked Translator Formula & the Ultimate LinkedIn Prospecting System, the first comprehensive, results-oriented Business Mentoring Programs for Language Professionals. She is also the founder of the Ask Your Mentor Anything initiative; a virtual live show where she and other experts discuss translation business-related issues on a weekly basis. Virginia teaches translator mentoring methods and provides seminars, webinars, eBooks and free resources such as “60 Ways To Get Clients As a Translator”. She gives talks at the biggest international conferences of the industry and has appeared in numerous online publications, podcasts and marketing shows. Currently Virginia studies translators/interpreters’ business performance at a PhD level and runs two businesses: www.vtranslations.gr & www.vmentoring.com.

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The document discusses content marketing and how it has become essential for businesses. It notes that consumers now spend more time online and on social networks than with traditional media. As a result, businesses need to become publishers that provide valuable content to attract and engage customers. The document provides tips for developing an effective content marketing strategy, such as understanding customer needs, creating a content calendar, and distributing content where customers spend their time online. The goal of content marketing is for businesses to become trusted resources and thought leaders in their industry.

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It's Who You Know: Influencer Marketing Now 12.10.15

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With viral word-of-mouth recommendations outpacing traditional advertising efforts, there’s no greater buzzword right now than influencer marketing. Yet most influencer marketing news focuses on B2C brands, ignoring the fact that influencer marketing is just as important an investment for B2B companies. In this webinar, we’ll use a B2B case study to look at ways your small business can leverage experts in the field for a better company both internally and externally, from content creation to relationship building. Join us as our panelists discuss: why influencer marketing is a crucial way to stay relevant and informed in your industry; how to find context for your brand and a place to start looking for influencers; a specific case study that will give you ideas to start your own program; and tips for measuring results and determining ROI of influencer marketing.

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The document discusses the benefits and best practices of blogging for B2B companies. It recommends that businesses use blogging to educate their target audience, gain trust, and establish authority. Some key tips include understanding buyer personas, creating shareable and problem-solving content, using calls-to-action and focusing on metrics like article views and lead generation to measure success. Regular blogging can increase website visitors by 55% and lead conversion by 70% according to the document.

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ICT Valley

Inbound marketing focuses on creating valuable content to attract and engage potential customers. It involves developing customer personas, building marketing assets like blogs that educate customers, and using data to personalize the customer experience. When done effectively, inbound marketing can increase web traffic, generate leads, and improve conversions. The presentation outlines tools for companies to implement an inbound marketing strategy and measure results.

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More from Mark Organ

How to build a billion dollar category and not get f*'d

This document discusses how to build a multi-billion dollar category and not get taken advantage of. It outlines Mark Organ's experience as the founder and CEO of Influitive, a Toronto-based startup. It then discusses how scaling a SaaS company is difficult and developing a category is like climbing Mount Everest. The document proposes that there is a repeatable framework for creating a "transformative empire" by discovering underserved customer needs, leveraging trends to help the underserved customers, and making those customers mainstream. It uses examples like Salesforce, Eloqua, and Influitive itself to illustrate this framework. The document emphasizes that customer success is critical and advocates should be leveraged across the business.

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Is it possible to create a category from scratch, with a step-by-step approach? In this keynote presentation from the Pulse Europe 2016 conference, Mark Organ goes through examples from his career at Eloqua and Influitive, plus Tesla, Salesforce, the Mongol Empire and the spread of Africanized killer bees to describe the process. One of the key links between the 'transformative empires' on the business side is the centrality of advocacy to scaling the category.

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This document discusses effective leadership principles for startups and research labs. It begins by introducing the speaker, Mark Organ, CEO of Influitive. It then discusses six leadership principles: 1) Develop a clear mission, vision and values. 2) Align the organization with objectives and key results. 3) Develop employees' "whole self" at work. 4) Communicate openly, honestly and directly. 5) Establish regular meeting cadence. 6) Build an effective culture by living the organizational values. The document provides examples and explanations for effectively implementing each principle.

Play By Your Own Rules - How to Define and Dominate Your Billion $ SaaS Category

There is little that is more rewarding for entrepreneurs and executives than creating an entirely new category, fueled by disruptive innovation. Consider the new giants of our time, like salesforce.com, Tesla and Uber, and the incredible value created by their leaders. We have invited back serial entrepreneur Mark Organ to deliver a sequel to his top-rated presentation last year on category creation. In this session you will learn not just how to define and build your category, but how to dominate it. How do you market differently when building a category versus entering an existing one? How to craft messaging to appeal to the missionaries you need to build your category and company? How to leverage your customer advocates and key influencers to grow efficiently? Mark will answer these questions and much more.

The Yelpification Effect: How to get Your Advocates Talking About You!

How to Build a Billion Dollar SaaS Category - Achievers Tech Talks Feb 2014

Why just a build a company when you can create a whole new category instead? That’s the question that Influitive founder and CEO Mark Organ explored in his packed Achievers Tech Talk discussion on Feb 18, 2014. Here’s one really good reason: category creators tend to grow revenue 4x faster and grow market cap 6x faster than those companies that enter a category later on. Based on Mark’s experience building marketing automation category creator Eloqua, what he’s learned so far as Influitive (http://influitive.com) carves out a brand new category – advocate marketing – a little over a decade later, and his observations on why other powerful category creators, including Salesforce.com, Tesla and Keurig, have been so successful, his presentation proposes a whole new framework for category creation. *Enhanced with new content and optimized for SlideShare* Original recorded presentation at Dreamforce 2013: http://youtu.be/Pw_mTsKB1R4?t=1s

How to Create a Billion$ Category - Mark Organ's Dreamforce 2013 keynote

Why just a build a company when you can create an entire new category? Category creators grow revenue 4x faster and grow market cap 6x faster than category entrants. In this Dreamforce keynote talk, serial entrepreneur discusses how he created the cloud marketing automation category with Eloqua, his new advocate marketing category creator Influitive, and some other great category creators like Salesforce.com, Tesla and Keurig. A new framework for category creation is proposed, featuring a transformational experience and revolutionary business model underpinned by disruptive technological change.

Grow talks presentation final

This document discusses disruptive trends in fundraising technology, providing tips for startups to raise money through various means. It notes that conviction, a beautiful story, and always pitching are important for raising funds. AngelList is highlighted as a disruptive fundraising machine that has blurred stage, geography, and type of investors. The stages of fundraising are outlined, from friends and family rounds of $25k-$500k to potential Series A/B rounds of $4-10M. Networking and putting all the elements together is key to raising money as a startup in 2013.

Acton case study-final

Jeff, a product marketing manager at Act-On, wanted to generate more customer referrals through their existing customers. He implemented an advocate marketing program using Influitive's platform. Advocates earned points, badges and rewards for completing challenges like surveys. Jeff also set up referral challenges where advocates could easily refer friends. This resulted in 209 high quality sales leads, $180,000 in pipeline, and $80,000 in closed business. Jeff's program showed a referral close rate over 500% higher than the industry standard, demonstrating the success of tapping into existing customers.

Bowery influitive talk aug 6 2013 v5

This document provides an overview of Influitive, a company that helps businesses recruit, mobilize, and recognize advocates to drive sales. It discusses how integrating advocate marketing can lower customer acquisition costs and increase lifetime customer value by generating more referrals and increasing retention. Specific metrics are presented showing how Influitive's platform has improved advocacy programs and business outcomes for their customers.

Supercharge your sales process with advocates! (influitive)

This document discusses how companies can use customer advocates to drive word-of-mouth marketing and more efficiently generate demand. It notes that advocates create highly relevant and trusted content that influences up to 75% of B2B purchase decisions. Well-executed advocate programs that provide tasks, recognition and rewards for advocates can result in advocates generating over $135,000 in user-generated content value per new advocate through activities like product reviews, videos and references. The document advocates integrating advocates throughout the entire customer lifecycle from discovery through purchase and retention.

Mark Organ presentation on disruptive marketing technology for IHR 2013 confe...