Emily Grace Porter is conducting research for a client who produces glass tea infuser bottles. Her target audience is females aged 20+ from New Zealand and Australia who enjoy traveling, the outdoors, and care about the environment. She interviewed two women, Emma and Robyn, about their tea drinking habits. Emma is a 19-year-old student who started drinking herbal tea in 2018 for health benefits and enjoys pomegranate and orange flavors. Robyn is a 20-year-old hotel supervisor who began drinking herbal tea at the gym for refreshment and favors mango tea. Both consider themselves healthy and active, enjoying exercise and time outdoors. Emily will use this research to create advertising materials for her client's new

1. Client Project Research
Emily Grace Porter

2. Audience
New Zealanders are the thirst biggest tea drinkers in the world, they drink a kilogram of tea per person per
year, behind only Ireland and the United Kingdom. New Zealand and Australia together other a great
audience for young travelers who like exploring. therefore my target audience is females above the age of
20 who enjoy traveling/exploring. And who also take interest in environmental care.
Factors of my target audience:
• Tea drinkers
• Predominantly women
• New Zealand/ Australia audience
• Ecologist
• outgoing personality
• 20+ age
The business I am working with have created a range of glass tea infuser bottles that are being released in
December and therefor have asked me to produce some advertising for them. This includes, a small booklet
advertising the product, images for their business Instagram and a short advert.

3. Audience
The product is offered on the high-end market with the bottles ranging from 40-50 dollars. Another
aspect of selling I'm going to use is buying to be gifted to friends are family members who for my
original target audience member. Someone who is young, outgoing, maybe going on holiday or
going traveling and most importantly loves tea.
Customers from Instagram:
• Outdoors
• Fitness and wellness
ambassadors
• Healthy (gym wear)
• Natural
• Nature

4. Audience
Infused tea drinkers tend to be interested in staying healthy, naturally. Infused tea
has many health benefits, including:
• Fights the cold
• Improves Digestion
• Boosts Immune system
• Reduces Inflammation
• Anti-Aging
• Releives stress and anxiety
• Lowers blood pressure
• Great for skin health

5. Questionaire
Emma Garthwaite
Age: 19
Occupation: Student
1. When did you start drinking infused Tea? And Why?
Summer 2018 – heard about the health benefits
2. Favourites Flavours?
Pomergrante and orange
3. When do you drink Infused tea?
When I go out for walks when its warm
4. Would you consider yourself a healthy, active person?
Yes - I take long walks with my dog called Frankie
5. What do you enjoy doing in your spare time?
I enjoy going to the gym and going on walks in pretty places.

6. Questionaire
1. When did you start drinking infused Tea? And Why?
I started drinking infused tea a few years ago when I joined pt sessions at the gym, I’d heard from friends who had also
tried them that they were a good way to refresh yourself in a healthy way whilst also enjoying the taste more
so than you would do With water.
2. Favourites Flavours?
My favourite flavour would be the mango tea as it’s well balanced and not too sweet like some of the others can be.
3. When do you drink Infused tea?
I drink green tea when I’m doing a work out after and before, the other flavours like mango and watermelon I would
drink throughout the week.
4. Would you consider yourself a healthy, active person?
I would consider myself an active person I gym 3-4 days a week and my diet is also equally healthy.
5.What do you enjoy doing in your spare time?
I enjoy going out and being active doing things with my days maybe seeing friends or exercising if I’m not working, very
much always on the go
Robyn Noble
Age: 20
Occupation: Hotel supervisor

7. Bibliography

8. Bibliography
1. Emma garthwaite. (2018) Target Audience Interviews (conducted on
12/12/18)
2. Robyn Noble. (2018) Target Audience Interviews (conducted on 12/12/18)
https://www.ecothirst.nz/pages/about-us
http://anewzealand.com/statistics-strange.php
https://www.besthealthmag.ca/best-eats/nutrition/7-herbal-teas-that-will-make-
you-healthy/
https://www.besthealthmag.ca/best-eats/nutrition/7-herbal-teas-that-will-make-
you-healthy/