The document provides information on research conducted for the alcoholic seltzer brand High Noon, including a focus group that found target consumers prefer seltzers with natural ingredients and lower sugar and calorie counts. A survey of Generation X consumers on alcohol preferences found they drink 1-3 times a week socially and prefer wine, beer, and liquor. Secondary research examined High Noon's strengths as using real fruit juice and vodka but weaknesses as being newer and less known compared to competitors like White Claw.

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2. Table of Contents
2
3 The Agency
4 Primary Research
4 Focus Group
6 Survey
18 Secondary Research
21 Creative Brief
24 Print Advertisements
30 Television Commercial
32 Social Media
36 Out-Of-Home Advertisements
40 Guerilla Marketing
41 Viral Video Marketing
42 Brand Product Placement
45 References

3. The Agency
3
We chose the name “omni-” for our agency because it is defined as, “of all
things” or “in all ways or places”
. We wanted a name that would reflect the
full range of creativity that our agency brings, and “omni-” means just that.
The design came about as we began finding objects that we associated with
the concept and finding ways for them to fit into the lettering of “omni-.” We
decided to use an exclamation mark as it’s usually the punctuation that’s used
for something exciting – it reminds us of the exciting “a-ha!” moments. After
drafting a few mockups, we landed on this logo as we agreed that it was most
visually appealing while still reflecting the agency’s values.
Annie Wegh is a senior double majoring in Media Arts
and Design with a concentration in Creative Advertising
and Dance! She loves working with the brand High Noon
because of the positive energy the brand gives off! She’s
is looking forward to a future career in social media!
Angilxander Lonzon is a senior at JMU majoring in
Media Arts and Design with a concentration in Creative
Advertising. He loves working with High Noon because
of the vibrant colors, packaging, and overall brand. In the
future he hopes to be a graphic designer and eventually
an art/creative director in-house or at an agency!
Cathryn Tateosian is a senior at JMU studying Media Arts
& Design with a concentration in Creative Advertising and
a minor in Studio Art. She loves working with the brand
High Noon because of its fun energy and overall vibrant
look. She hopes to work as a creative director in the future.
Alicia Flemke is a senior at JMU majoring in Media Arts and
Design with a concentration in Creative Advertising and
Minoring in Sociology. She loves working for the brand High
Noon because she’s passionate about the quality of their
products and enjoys the overall vibe of the brand. In the future
shehopestoworkasacreativedirectorin-houseoratanagency.
Sarah Eccleston is a senior Media Arts and Design creative
advertising concentration. She loves the vibrant colors
and design of High Noon. After graduating she is pursuing
a career in business journalism and will be interning
at Forbes as an Communities and Leadership intern.

4. 4
Focus Group
We conducted a focus group with
11 participants via Zoom meeting
in which we asked our participants
about their alcohol preferences and
thoughts on High Noon seltzers. From
this session, we identified common
themes among the participants that
reflect the preferences of our target
audience for this campaign.
Alcohol Preferences
We found that our target audience
tends to consume alcohol one to three
nights a week at social gatherings or
with their dinner. They generally drank
more wine, beer, and liquor than other
types of alcoholic beverages. They
were shown three alcoholic seltzer
ads—Bud Light, Quirk, and Truly.
The participants enjoyed ads that
were simplistic and informative about
product qualities and ingredients.
When it comes to alcoholic seltzers,
they preferred beverages made with
natural ingredients, lower calorie
count, and less sugar content. They
specifically liked Quirk and R!ot due
to their seemingly natural ingredients.
They’re also willing to spend more
money on higher quality alcoholic
beverages, but generally look for the
middle-of-the-road brands.
Impression of High Noon
When asking the participants about
their thoughts on High Noon seltzers
specifically, we found that the majority
of them had never tried the seltzer
brand but liked that they emphasized
the “real” ingredients and taste. After
Primary Research

5. 5
ourparticipantsheardthebenefitsoftheproductanddiscussedtheirhealthconcerns,
they were more interested in trying High Noon because of its lower calorie count and
natural ingredients. The participants that had tried High Noon highly enjoyed it and
some preferred it over other seltzer brands, like white claw, because of its natural
taste. As one participant said “sun sips make me think of summer,” and two others
associated the brand with the season as well. The packaging color scheme reminded
four participants of the 1980’s.
Demographic Information
The participants were mainly Gen X, had children who were college aged or older,
and were married. They were mostly middle class and had bachelor’s degrees as
their highest level of education. They find it very important to balance work and
personal time as well as enjoy taking vacations, specifically ones where they can be
in nature. They were in their 20’s during the 1980s and 1990s. Important trends that
they remember from their 20s include denim, MTV music videos, VHS tapes, fitness
and work out videos, rock and roll music. They remember high beer consumption as
opposed to other types of alcohol.

6. 6
Survey
Along with our focus group, we had an on-going survey that asked
about consumers’ alcohol consumption habits and preferences. This
survey was advertised to those who are part of Generation X, but was
open to anyone to take.
Primary
Research

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Secondary
Research
1. Brand Name
High Noon
2.How long has the product existed?
Since May 2019
3.Where is your product sold? (Limited or mass distribution)
The product is sold through mass distribution. It can be found in places like
Target, Walmart, groceries stories, restaurants, and bars.
4.What is the cost of your product?
1: ~$2
4 pack: $9.99
8 pack: $18.99
12 pack: $24.99
5.What are the main competitors and their costs?
Direct
• Vizzy
12 pack - $17.99
• Bud Light Seltzer
12 pack - $18.99
• White Claw
6 pack - $10.99
12 pack - $17.99
• Truly
12 pack - $17.99
• Ranch Water (Tequila seltzer)
$19.49
Indirect
• Wine
• Beer
• Liquor
• Non-alcoholic seltzer

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Strengths Weaknesses Opportunities Threats
• Low sugar and
calorie count
• Made with real
fruit juice
• Made with real
vodka, most
competitors
just offer
seltzers
• Made with
sparkling water
instead of
seltzer water
• More
expensive than
competitors
• Hasn’t been
in the market
for long so less
well known
• Smaller
social media
presence than
competitors
• Branching
out to new
demographics
• Seasonal
flavors - like
Truly and Bud
Light seltzer
Christmas
and New Year
flavors
• Sales in 2021:
White Claw -
$1.9 Billion
Truly - $1.2
Billion
High Noon -
$70 Million
• Truly coming
out with New
Vodka soda
7. How does your product
compare in terms of
shelf space with the
competition?
High Noon, like all brands,
have their own section at
stores’ alcoholic beverage
sections. This photo was
taken at King’s Market in
Harrisonburg, VA. Their
selection of High Noon has
space in their walk-in fridge,
large shelf space with only
High Noon, as well as a small
section in the fridge area.
8.Who buys the product
and why?
Millenials tend to buy this
product because it is made
with fresh fruit and real
Vodka/Tequila, unlike most
hard seltzer brands that use
artificial flavors.
9.What is the main feature that differentiates your product from the
competition?
High Noon’s feature that differentiates them from competition is that it is made with
real vodka/tequila and fruit juice.
6. SWOT Analysis

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10.What are your personal impressions of the strengths and weaknesses of the
product?
• Cathryn Tateosian - I like that High Noon is made with sparkling water instead of
seltzer water, like other alcoholic seltzer brands are. I don’t enjoy high carbonation
in my seltzer so I prefer it. The flavors are more natural than other seltzers that I have
tried, so I enjoy how it tastes. However, the price can be a little expensive if you’re
looking to get a larger pack, but you get a better ingredient list for the price.
• Sarah Eccleston - High Noon is a lesser-known alcoholic beverage that is a little more
expensive than other seltzer brands. However, the flavors taste like real fruit so it can
be worth it to spend a little extra money for.
• Alicia Flemke- I really enjoy drinking alcoholic seltzers so I’ve been aware of High
Noon and have tried a variety of flavors over the past few years. My favorite thing
about High Noon hard seltzers is the subtle yet natural fruit taste that makes drinking
them enjoyable. Although, as a college student the High Noon seltzer packs are on
the expensive side which is the main weakness of the brand in my opinion.
• Annie Wegh - I enjoy HighNnoons as an option for a seltzer that’s a little bit nicer. It’s
refreshing and delicious, perfect for warm days. I like the variety of flavors and you
can taste that they’re made with real juice.
• Angil Lonzon - I enjoy High Noon because it is not as carbonated as other hard
seltzer brands. Something else that I have noticed when I consume it is that it does
not make me feel bloated or sick. I also really enjoy the packaging and the variety of
flavors that the brand has to offer. Something that I do not like about High Noon is
the price.
11.Is your product currently being advertised? What are some notable
campaigns from the past?
High Noon ads are centered around a carefree and platonic group of millennials who
are “trying to adult” while also enjoying their summer.
12. Why is High Noon different?
Unlike the malt-based and
artificially flavored offerings that
are currently dominating the Hard
Seltzer category, High Noon is made
with real vodka, real juice, has low
calories, low ABV, low sugar and
gluten-free.

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Creative Brief
Client Name
High Noon
Target Market Current Mindset
Our target currently does not feel like their go to
alcoholic beverage is a spiked seltzer. They tend
to choose wine, whisky, and beer over our brand.
However, they enjoy the health benefits that are
associated with High Noon, such as its low sugar
and calorie counts.
Target Market Desired Mindset
Ourbrandoffersarefreshinganduniqueexperienceforourtargetaudiencetoenjoyafterworkorwhile
socializing with friends. With high-quality ingredients that are both refreshing and healthy, our drinks
encourage consumers to embrace their fun and youthful side by trying new flavor combinations and
creatingInstagram-worthycocktails.Ourbrandbringsjoyandhappinesstoeverydrinkingexperience,
providing an opportunity for our target audience to feel refreshed, rejuvenated, and connected with
their youthful spirit.
Competitors
In the competitive landscape of hard seltzers,
three brands stand out to our target audience.
White Claw, the popular choice, is criticized for
nothavinganauthenticfruittaste.Truly,another
well-known brand, is perceived as having too
much sugar. Meanwhile, Bud Light Seltzer’s
playful branding is seen by our audience as
more suitable for a younger demographic.
Message Objectives
Expand the customer base by promoting it as an alcoholic twist to their favorite flavored seltzers.
Changethetargetaudience’sattitudetowardsthebrandbyportrayingthebrandasarefreshing,healthy
and easy option for an alcoholic beverage.
Evidence
Focus group participants said that this beverage
seems like a summertime drink
Interviewees also enjoy going on vacations and
spending quality time with friends
Tone, Mandatories, & Deliverables
Upbeat, Lighthearted, Nostalgic
Tagline, Logo
Magazine print ads, a television ad, an OOH ad,
social media ads, viral videos, branded product
placement, and a guerilla marketing ad.
Creative Strategy Concept
High Noon offers a rejuvenating experience to the average Gen-Xer, providing a refreshing taste and
trendy appeal that makes them feel young, hip, and relevant again.
Give the target audience a new-found feeling of youth by consuming the product, making it a testament
to what their kids and younger audiences like to buy and drink.

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Personas
Heather Newman is a 55-year-old woman who falls under the VALs
categories of Achievers and Believers. She is a highly accomplished
woman, having earned a Bachelor’s Degree and an annual income of
$90,000. Heather is a traditional, family-oriented woman who is proud to
be part of a nuclear family with two children who are currently away at
college.
While her children are away, she often reminisces about her own
college days and longs to be young again. Heather and her husband
are homeowners in a lovely suburban area in Boston, Massachusetts.
Heather’s hobbies include being the President of the Homeowner’s
Association, where she takes pride in beautifying the neighborhood and
organizing community events. She also enjoys going to her weekly book
club, where she engages in lively discussions about literature with like-
minded individuals.
Heather has a passion for wine tasting and visiting local breweries, which she often does with her
husband and friends. She has a unique decorating style that includes quirky quotes and personalized
items that reflect her personality. She loves to watch the TV show “Friends” and listen to classic rock
from artists like Billy Joel, Queen, and Madonna.
As a wife and mother, Heather values keeping family first and having a healthy work-life balance.
She is moderately conservative, but socially liberal, and is not afraid to speak her mind on important
issues. When she is out shopping, Heather prefers to shop at Whole Foods and grab a coffee from
an overpriced local coffee shop. Heather and her family also enjoy going on frequent trips to their
vacation home, where they can relax and spend quality time together. Overall, Heather is a well-
rounded woman who values family, community, and personal growth.
Heather Newman

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Bob Newman is a highly motivated and driven man who is passionate
about his personal and professional goals. As an Achiever and Believer
in the VALs categories, Bob is focused on success in both his career and
personal life. He has a master’s degree and works as an insurance agent,
earning a six-figure salary annually.
Despite his busy schedule, Bob has always made time for his family and
friends. One of Bob’s lifelong passions is football, and he loves nothing
more than watching games with his family and friends. He’s a die-hard New
England Patriots fan, but he also follows other teams during the season.
Bob is a natural host and enjoys having people over to his home for game-
day parties. He’ll fire up the grill and cook up burgers and hot dogs while
everyone cheers on their favorite teams.
Besides football, Bob is also an avid fan of other sports, including
basketball, baseball, and golf. He loves to play golf with his friends on
weekends and takes part in a local basketball league during the summer months.
With his kids currently away at college, Bob has taken up new hobbies to keep himself busy. He’s been
teaching himself how to cook, experimenting with new recipes and techniques in the kitchen. He’s also
started a new fitness routine, going for runs and lifting weights at his local gym. Bob understands the
importance of staying active and healthy, and he’s committed to keeping himself in top shape.
When he’s not working or pursuing his hobbies, Bob likes to spend time with his friends over a few
drinks. He often meets up with his buddies at a nearby bar to catch up and watch sports. Despite the
empty nest, Bob and Heather are still very close and enjoy spending time together. They love trying out
new restaurants and taking weekend trips to explore new cities. Bob and Heather’s strong bond is a
testament to their commitment to family and each other.
Bob Newman

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Headline Ideas
1. Chill out with High Noon
2. Real flavors. Real vibes.
3. Stay With the Times
4. Cools Moms Drink High Noon.
5. Now Playing: _______
6. You are hip.
7. Be more on top of trends than your
gen Z kids.
8. Being a mom can be cool.
9. Be the cool mom.
10. Its time to be in the know
11. Something new
12. If you love fruit we have the drink
for you
13. Be the real you with real flavors and
real vodka/tequila.
14. Stay Hip While You Sip
15. The Perfect Accessory
16. Being the cool parent is one sip
away
17. Make the kids proud
18. Out with the old, in with the new
19. The Sun Will Be Your Guide
20. Looks like it’s High Noon O’clock
21. Crack a cold one with the kids
22. Join the cool parents club
23. Get that after-work buzz
24. Be the life of the party
25. Join in on the fun
26. Be the cool parent
27. Your own #1 Parent award
28. Be the cool parent
29. Unwind and savor the moment
30. Enjoy these moments
Print Advertisements
Tagline Ideas
1. be hip. sip.
2. high noon on tour
3. now touring: hip sips
4. be radical. drink high noon.
5. chill drink. chill mom/dad.
6. ride the high noon
7. Feel hip with every sip
8. Happy hour at home
9. Sip into ________
10. Cocktail in a Can
11. Sip in Style
12. Now Trending: _________
13. Sip Hip
14. Hip sips
15. Sip in style
16. Refreshingly cool
17. For your 5-9
18. Be cool, stay cool
19. Cool, Real Cool.
20. Hip. Real Cool.
21. Cool. Real Hip.
22. Clock out and Chill Out
23. Find your chill
24. Coolness in a can
25. For the party parents
26. Making every hour happier
27. Sipping into summer
28. Live cool
29. Cool sips
30. Sip Hip Hooray
31. Sipping into style
32. Keep sipping little hippy

25. Cathryn Tateosian
Annie Wegh
Angilxander Lonzon
Sarah
Eccleston
Alicia
Flemke
25
Sketches

26. 26
Finals

27. 27

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Mockups

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Our print advertisements all feature different
situations: one at a football game, a concert,
and a keg stand. With all of these, we wanted
to create the vibe that High Noon is the
source for all the fun moments in life. We took
images of older-looking men that fit our target
audience and showed them enjoying High
Noon in different ways. The headlines are all
tailored for each unique situation, but they all
have the connotation that High Noon is the
brand that is the best. The tagline, “Be Hip.
Sip.” is seen throughout each advertisement
and serves as another reminder that cool
people drink High Noon. Depending on the
location of each ad, we mocked them up
in different magazines. The tailgating and
keg stand ads are in sports magazines and
the ad at a concert is in a music magazine.

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Script
Television Commercial

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Story Board
Our TV ad shows an interaction between a mom, her daughter, and her daughter’s friend that
emphasizes how drinking High Noon instantly makes you a ‘cool mom’
. The storyline of this
ad shows a mom offering a drink to her daughter who responds disgustingly to the offer. Once
the mom opens the high noon and takes a sip, she has an instant glow up and gives off a cooler
vibe.Thedaughter’sfriendisshockedbyhowcoolherfriend’smomisbecauseshedrinkshigh
noon. We used the song “Stacy’s Mom” in the background to match the tone of this ad and to
use a song that our target audience would recognize. The message of this ad matches the goal
of our big idea which is that “High Noon elevates parents’ coolness and turns them into trend-
setting, fun-loving individuals” which is what we want our audience to take away from this ad.
Keyframe

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Social Media
Sketches
Angilxander Lonzon
Alicia Flemke

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Cathryn Tateosian
Annie Wegh
Sarah Eccleston

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Facebook
We chose Facebook for the first
social media platform because it is
the platform that is most popular
among the Gen X population. We
aimed to incorporate multiple levels
of interaction, which is why we chose
to add a filter to the campaign. The big
idea of the campaign is, “High Noon’s
flavors elevate parents’ coolness and
turn them into trendsetting, fun-loving
individuals”
. Each Facebook post
approaches this concept differently.
Two of the advertisements are sports-
themed, playing into the idea of
having fun on gameday. This applies
to tailgates, as demonstrated in one
advertisement, and having a drink at
the game, as displayed in another. The
“Cool Parent Pack” is introduced on
Facebook within the sports setting and
is applied to other “cool” settings in
other advertisements throughout the
campaign. Although sports-themed
advertisements apply to anyone, there
is a larger demographic of Gen X males
than females who are targeted by these
ads. Women are primarily targeted in
the vacation advertisement. This ad
shows moms having fun together, which
refers back to the big idea. The women
in the picture also resemble an element
of trendiness and coolness, as they are
just relaxing and smiling, having fun
with friends. All members of Gen X are
targeted by the filter and the half High
Noon half Whiteclaw advertisement.
The filter is a way to engage on social
media and interact with friends, as
other people can use it once it has
been shared. It helps Gen X feel more
connected to social media, which
adds an element of “coolness”
. The
implementation of the High Noon
logo in the filter places the brand in
theuser’sheadandcreatesapositive
association with being fun and cool.
Lastly, the advertisement that is
half High Noon and half Whiteclaw
portray the simple message that
Whiteclaws are out and High Noons
are in. It shows that Whiteclaws are
old because the can is sitting in a
dirty, old room and the images are
in black and white. The High Noon
is in a concert setting and it vibrant.

35. 35
Lemon8
Lemon8isaplatformthatismeanttoinspire,sowe
went with more subtle strategies for the content.
Two of the posts are “How to be a cool mom” and
“How to be a cool dad”
. The High Noon logo is on
the post, so the audience sees the branding and
knowsitisassociatedwithHighNoon,butthepost
does not share anything explicitly about the brand
or product. Instead, the post provides inspiration
of ways to be a “cool mom” or “cool dad,” or, in
other words, ways for parents to do something fun
with their kids this summer. Another post shares
fun recipes for a parents weekend event, like a
tailgate. The post features an image of High Noons
and specifies that these appetizers pair perfectly
with them! The approach for this post is similar to
the “cool mom” and “cool dad” posts because it
aims to encourage the audience to purchase High
Noons without sharing anything explicit about
the product or brand.

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Out-Of-
Home
Our Out-Of-Home (OOH) ads show
High Noon has the superior and cooler
hard seltzer brand. One of our OOH
ads shows a high noon can next to
competing hard seltzer brands with
their logos manipulated to show that
they are both “outdated” and “tired”
.
The headline for this ad reads, “Out with
the Old, In with the New” to emphasize
that high noon is the new and best hard
seltzer on the market. Our second OOH
ad shows a few people that are part of
Generation X celebrating. The headline
reads “Make The Kids Proud.” This ad
expresses that High Noons will ensure
that you are in with the times because
you’re drinking what your kids are
drinking. This message is made clear
through the individual headlines in the
ads along with our tagline “Be Hip. Sip.”
that’s shown in each ad.

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Sketches
Annie Wegh
Angilxander Lonzon
Cathryn Tateosian
Sarah Eccleston
Alicia Flemke

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Finals & Mockups

39. 39

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According to our research, many
members of Gen X often drink at bars.
This led us to think about how we might
be able to incorporate High Noon into an
advertisementinabar.Webeganthinking
about circular objects in the space that
would fit perfectly with the High Noon
logo and came to the conclusion of a bar
stool cover. By placing the logo on the
seat of a bar stool, the customer will see
it right before they sit, therefore, right
before they order a drink. The goal is to
encourage the customer to choose High
Noon at the bar.
Guerilla
Marketing

41. 41
Viral Video
Marketing
The idea behind our viral video was
to start a challenge that parents
and their older kids can participate
in that shows the variety of flavors
high noon offers. In the challenge
participants are tasked with blindly
tasting a variety of high noon flavors
using a box that allows the camera
to see the flavors but not the taster.
This challenge allows our audience
to see high noon in a fun light and
get a sense of the variety of flavors
highnoonoffersaswellaswhatthey
taste like through the reactions of
the participants. Including parents
in this challenge helps inform our
target audience of our brand and
shows them that high noon is the
new “hip” drink.

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Brand Product
Placement
Modern Family
Season 8, Episode 6
“Grab It”

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For brand product placement, we decided to use the show “Modern Family,” as it’s
a sitcom that many people in Generation X like to watch. For the verbal placement,
we put it into context of actually drinking. For one of them specifically, we made it
seem like High Noon is the next best thing, as Claire says, “That’s why I drink High
Noon.” when Gloria complains that wine doesn’t help her relax anymore. For the
visual placement, we included a High Noon in a scene where everyone is drinking
out of whiskey glasses so that it stands out. For the other visual one, we put a box of
High Noons on the counter to make it seem like it’s a common household beverage.

44. 44
References
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8, 2023,. *For Educational Use
Lonzon, A. (2023). Girl Drinking a High Noon. photograph.
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Lonzon, A. (2023). High Noons at a store. photograph. *For Educational Use
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Nilov, M. (2021). An Elderly Couple Wearing Sweaters. Pexels. photograph. Retrieved
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white-shirt-8317672/.
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trulyhardseltzer.com/flavors/cherry. *For Educational Use
White Claw Raspberry Flavor. (n.d.). Beverages 2 U. photograph. Retrieved from
https://beverages2u.com/product/white-claw-raspberry-24-12oz-cans/.
*For Educational Use
High Noon Billboard. (n.d.). Preacher. photograph. Retrieved from https://preacher.
co/work/high-noon.
Rosas, E. (2021). A large metal barrel sitting in the middle of a field. Unsplash.
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Arcurs, Y. (n.d.). A Young Man Crowd Surfing to His Favorite Band. Canva.
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a-young-man-crowd-surfing-to-his-favorite-band-this-concert-was/.
Lund, J. (n.d.). Friends on a Yacht Deck. Canva. photograph. Retrieved 2023, from
https://www.canva.com/photos/MAC1yQSLcsY-friends-on-yacht-deck/.
People Holding High Noon Hard Seltzer. (n.d.). PR News Wire. photograph. Retrieved
2023, from https://www.prnewswire.com/news-releases/high-noon-hard-seltzer-
doubles-down-on-planned-fall-impressions-after-exceeding-summer-sales-
expectations-300921875.html. *For Educational Use
Sunglasses. (n.d.) Canva. Retrieved from www.canva.com.
Sun Icon. (n.d.) Canva. Retrieved from www.canva.com.
Gaming Cards Casino Composition. (n.d.) Macrovector. Retrieved from www.canva.
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Board Game Dice. (n.d.) ivector. Retrieved from www.canva.com.
Nail Polish Self Care Elements. (n.d.) sketchify. Retrieved from www.canva.com.
Flower Bunch. (n.d.) InstaStudio. Retrieved from www.canva.com.

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Graduation Cap Glyph Icon Icon. (n.d.) Ihor Obraztosov. Retrieved from www.canva.
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barbeque gradient icon. (n.d.) Eucalyp by amethyststudio. Retrieved from www.
canva.com.
Grill BBQ Silhouette. (n.d.) fitri nurani. Retrieved from www.canva.com.
Football Sports Ball. (n.d.) Canva. Retrieved from www.canva.com.
Illustration of a Baseball. (n.d.) pixabay. Retrieved from www.canva.com.
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High Noon - Tropical Limited Edition. (n.d.). Tipsy Truck. photograph. Retrieved
from https://tipsytruckdelivery.com/products/high-noon-vodka-soda-variety-pack-
8-pk?variant=42344063992042. *For Educational Use
Colorful straw. (n.d.). Freepik. photograph. Retrieved from https://www.
freepik.com/free-photo/colorful-straw_1153591.htm#query=plastic%20
straw&position=1&from_view=keyword&track=robertav1_2_sidr.
(N.d.). High Noon. photograph. Retrieved from https://www.highnoonspirits.com/
faq. *For Educational Use
High Noon Grapefruit. (n.d.). Vinepair. photograph. Retrieved from https://vinepair.
com/review/high-noon-grapefruit/. *For Educational Use
High Noon Black Cherry. (n.d.). Vinepair. photograph. Retrieved from https://
vinepair.com/review/high-noon-black-cherry/. *For Educational Use
Mom and Daughter at a Table. (n.d.). Greater Good Magazine. photograph. Retrieved
from https://greatergood.berkeley.edu/article/item/20_questions_to_ask_your_
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freepik.com/free-vector/empty-cardboard-box_3824493.htm#query=open%20
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