The document outlines strategies to enhance Facebook page reach, emphasizing the importance of understanding Facebook's changing algorithms and reach metrics. Key suggestions include posting engaging content during peak times, maintaining a consistent posting schedule, and actively engaging with followers. Additional strategies involve using influencer marketing, spotlighting fans, and creating targeted ads to boost visibility.

1. EASY STEPS TO IMPROVE
YOUR FACEBOOK REACH
The goal of every Page on Facebook is to have
everyone see every post they make.

2. FACEBOOK DAYS MIGHT BE
NUMBERED
It’s been in the news for months now:
Facebook’s newsfeed has had a new
algorithm applied that directly affects
the organic reach of your Pages.

3. REACH ANALYTICS
 Page Insights gives you information
on how your audience engages
with your posts.
 The post types section shows the
kinds of posts that have the highest
reach.
 Use this information to create more
of these kinds of posts.

4. WHAT IS FACEBOOK REACH
 Facebook reach is the number of
unique people who see your
content.
 Reach affects every metric
including likes, comments,
feedback and clicks.
 The different kinds of reach include
post, page, organic, viral and paid
reach.

5. HOW IT’S CHANGED
 Facebook filters its feed.
 Its news feed sorting algorithm
analyzes different metrics to
determine the relevance a post has
to each person.
 Facebook shows the most popular
posts to a user in relation to what
they view most often, or what is
otherwise most popular.

6. SUGGESTIONS FOR INCREASING YOUR
REACH
 Post interesting content when your
fans are already online.
 Make a schedule to regularly post.
 Create a content strategy.
 Respond quickly to comments.
 Hold a contest.
 Create ads.
 Involve your fans.

7. MORE SUGGESTIONS
 Spotlight your fans.
 Don’t shorten links.
 Use influencer marketing.
 Avoid using memes.
 Be authentic.
 Replicate what works.
 Share and tag other Pages.
 Host events.

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20 Ways to Improve your Facebook Reach