7-Step D2C Distribution Takeover Approach | FlowprimeFlowprime
Find out how to take over your direct-2-customer distribution and stop being dependent on 3PLs. Flowprime has developed a 7-step strategy for D2C-proof warehouses:
1. Increase picking efficiency by selecting an optimal method for each process.
2. Enable continuous delivery creation.
3. Group orders that should be processed alike.
4. Build a fast lane through your warehouse.
5. Allow real flexibility & transparency for customers.
6. Accelerate the outflow with a pack-and-go process.
7. Build a complete returns process in the warehouse.
Contact us now and we will give you one free consultation:
ARNULF HORNBACH
+49 152 536 742 54
info@flowprime.de
www.flowprime.de
Ninety Consulting: The Omnichannel InsurerDan White
Some insurers are already pursuing omnichannel, but other sectors, e.g. retail, are seen as more advanced and could yield lessons for insurers. In Part 1 of this two-part paper, we look at some of the initiatives and issues that are emerging as insurers try to move to an omnichannel approach. In Part 2, released separately, we look at examples and lessons from other sectors and try to answer the question ‘What can insurers learn about omnichannel from other industry sectors?’ We will conclude by making some keynote recommendations and predictions about the changing nature of omnichannel and its impact on the insurance sector.
Consumer Packaged Goods (CPG) Industry - 5 Digital TransformationsNitin Jain
Discusses how digital technologies are transforming the Consumer Packaged Goods (CPG) industry landscape and its implications on the future of CPG companies.
Driving Sales Executive Summit - Most Valuable Insights Winner - What Vehicle...Ian Cruickshank
Should Dealers Put So Much Emphasis on Leads?
Key Performance Indicators (KPIs) are important to any business function. It is no different in the world of digital marketing for automotive dealerships. The predominant metric is lead submissions on any one of many lead forms. In fact, this metric is perceived to be so important that many dealerships disregard many other metrics and use this as the only gauge of their marketing efforts.
Though, more recently, there has been a growing movement of dealership marketing experts claiming that “lead forms are dead” or “shoppers don’t like filling out forms” and that it’s Vehicle Detail Page (VDP) engagement that should the be the main metric to measure - not lead submissions....
This white paper answers the following questions:
Should lead submissions count as the most important digital marketing metric since they only account for 24% of all interested shoppers?
What, if any, is a better metric to use to that correlates marketing efforts to vehicle sales?
7-Step D2C Distribution Takeover Approach | FlowprimeFlowprime
Find out how to take over your direct-2-customer distribution and stop being dependent on 3PLs. Flowprime has developed a 7-step strategy for D2C-proof warehouses:
1. Increase picking efficiency by selecting an optimal method for each process.
2. Enable continuous delivery creation.
3. Group orders that should be processed alike.
4. Build a fast lane through your warehouse.
5. Allow real flexibility & transparency for customers.
6. Accelerate the outflow with a pack-and-go process.
7. Build a complete returns process in the warehouse.
Contact us now and we will give you one free consultation:
ARNULF HORNBACH
+49 152 536 742 54
info@flowprime.de
www.flowprime.de
Ninety Consulting: The Omnichannel InsurerDan White
Some insurers are already pursuing omnichannel, but other sectors, e.g. retail, are seen as more advanced and could yield lessons for insurers. In Part 1 of this two-part paper, we look at some of the initiatives and issues that are emerging as insurers try to move to an omnichannel approach. In Part 2, released separately, we look at examples and lessons from other sectors and try to answer the question ‘What can insurers learn about omnichannel from other industry sectors?’ We will conclude by making some keynote recommendations and predictions about the changing nature of omnichannel and its impact on the insurance sector.
Consumer Packaged Goods (CPG) Industry - 5 Digital TransformationsNitin Jain
Discusses how digital technologies are transforming the Consumer Packaged Goods (CPG) industry landscape and its implications on the future of CPG companies.
Driving Sales Executive Summit - Most Valuable Insights Winner - What Vehicle...Ian Cruickshank
Should Dealers Put So Much Emphasis on Leads?
Key Performance Indicators (KPIs) are important to any business function. It is no different in the world of digital marketing for automotive dealerships. The predominant metric is lead submissions on any one of many lead forms. In fact, this metric is perceived to be so important that many dealerships disregard many other metrics and use this as the only gauge of their marketing efforts.
Though, more recently, there has been a growing movement of dealership marketing experts claiming that “lead forms are dead” or “shoppers don’t like filling out forms” and that it’s Vehicle Detail Page (VDP) engagement that should the be the main metric to measure - not lead submissions....
This white paper answers the following questions:
Should lead submissions count as the most important digital marketing metric since they only account for 24% of all interested shoppers?
What, if any, is a better metric to use to that correlates marketing efforts to vehicle sales?
The 2019 Direct to Consumer Omnichannel Growth SummitTinuiti
In 2018 the ecommerce landscape was flipped on its head disrupted by direct to consumer (D2C) brands from Warby Parker to Moon Juice. This Summit will provide brands with cutting-edge D2C strategies to accelerate brand growth in 2019.
Whether an aspiring D2Cbrand or optimizing your current strategy, hear from seasoned marketing experts on how to best set your brand up for success this new year. Join our free full-day virtual conference and hear 4 back-to-back expert sessions all while from the comfort of your home or office.
This presentation is from Performance Marketing Summit (May 18, 2015 in Boca Raton, FL). Session description: Marketers need the right tools for precise attribution. I will cover some of these platform insights, strategies to further understand channel effectiveness, and tools to optimize campaign management.
Top 7 Identifiers of a High-Intent ConsumerJornaya
Leveraging data to zero in on the high-intent consumer is on every smart marketer’s radar these days. However, most marketers are overwhelmed by data and unsure of where they should focus their efforts. Here are the seven leading behaviors that represent the most predictive contributors of consumer intent.
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
Business to Business to Consumer (B2B2C) is an emerging Ecommerce business model that finely integrates Business to Business (B2B) and Business to consumer (B2C).
Read more latest trending Business Articles click here<> http://www.bizbilla.com/articles
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
Every consumer leaves a digital trail behind as she navigates the web. And these insights – available at your fingertips today through consumer intent scoring – are the type of intelligence that you could only dream of accessing just a few short years ago. When you have sharper vision into the consumer’s buying journey, you make sounder decisions that increase the likelihood of turning that consumer into your newest paying customer.
This white paper is focused around the way companies are redesigning their approach to loyalty, as traditional rewards programs fail to address customer expectations in terms of convenience, speed, and relevance.
In a world where we are always logged in and customer loyalties can switch with a few taps on a mobile phone, leading brands are rethinking the entire experience they deliver to their most loyal customers, in order to make repeat purchases a habit.
Our research, based on an analysis of 40 leading brands, examines how experiences designed to increase loyalty are evolving now and into the future.
Gary Angel, President of Semphonic presented a keynote discussion to the 2010 AIM Conference on the topic of attributing value to leads when the advertiser knows that multiple lead sources contribute to the buying decision.
aimconf.com
Outlines key shopper retail research findings from an exclusive consumer study fielded in May 2016 involving shoppers from the US, UK and Germany. This outlines five ways todays retailers can address customer expectations and examples of who is doing it well, including Target, Home Depot, Pirch, Samsung, Starbucks and Nordstrom.
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
Regardless of your business model, eCommerce systems are critical to any online operation (whether B2B or B2C). It gives your company a platform to share and sell things to a wide range of potential clients online. However, with so many eCommerce platforms on the market, selecting the best one appears to be difficult. The eCommerce business shows no indications of slowing down in the near future.
The 2019 Direct to Consumer Omnichannel Growth SummitTinuiti
In 2018 the ecommerce landscape was flipped on its head disrupted by direct to consumer (D2C) brands from Warby Parker to Moon Juice. This Summit will provide brands with cutting-edge D2C strategies to accelerate brand growth in 2019.
Whether an aspiring D2Cbrand or optimizing your current strategy, hear from seasoned marketing experts on how to best set your brand up for success this new year. Join our free full-day virtual conference and hear 4 back-to-back expert sessions all while from the comfort of your home or office.
This presentation is from Performance Marketing Summit (May 18, 2015 in Boca Raton, FL). Session description: Marketers need the right tools for precise attribution. I will cover some of these platform insights, strategies to further understand channel effectiveness, and tools to optimize campaign management.
Top 7 Identifiers of a High-Intent ConsumerJornaya
Leveraging data to zero in on the high-intent consumer is on every smart marketer’s radar these days. However, most marketers are overwhelmed by data and unsure of where they should focus their efforts. Here are the seven leading behaviors that represent the most predictive contributors of consumer intent.
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
Business to Business to Consumer (B2B2C) is an emerging Ecommerce business model that finely integrates Business to Business (B2B) and Business to consumer (B2C).
Read more latest trending Business Articles click here<> http://www.bizbilla.com/articles
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
Every consumer leaves a digital trail behind as she navigates the web. And these insights – available at your fingertips today through consumer intent scoring – are the type of intelligence that you could only dream of accessing just a few short years ago. When you have sharper vision into the consumer’s buying journey, you make sounder decisions that increase the likelihood of turning that consumer into your newest paying customer.
This white paper is focused around the way companies are redesigning their approach to loyalty, as traditional rewards programs fail to address customer expectations in terms of convenience, speed, and relevance.
In a world where we are always logged in and customer loyalties can switch with a few taps on a mobile phone, leading brands are rethinking the entire experience they deliver to their most loyal customers, in order to make repeat purchases a habit.
Our research, based on an analysis of 40 leading brands, examines how experiences designed to increase loyalty are evolving now and into the future.
Gary Angel, President of Semphonic presented a keynote discussion to the 2010 AIM Conference on the topic of attributing value to leads when the advertiser knows that multiple lead sources contribute to the buying decision.
aimconf.com
Outlines key shopper retail research findings from an exclusive consumer study fielded in May 2016 involving shoppers from the US, UK and Germany. This outlines five ways todays retailers can address customer expectations and examples of who is doing it well, including Target, Home Depot, Pirch, Samsung, Starbucks and Nordstrom.
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
Regardless of your business model, eCommerce systems are critical to any online operation (whether B2B or B2C). It gives your company a platform to share and sell things to a wide range of potential clients online. However, with so many eCommerce platforms on the market, selecting the best one appears to be difficult. The eCommerce business shows no indications of slowing down in the near future.
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by:
-Committing to a philosophical and cultural shift
-Centralizing the 360° view of customer information
-Enabling intelligent outreach
-Enabling intelligent dialog
To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform.
The tracking features of the solution allow analysts to complete these tasks:
• Attribute customer actions to specific campaigns and target cells.
• Use campaign and response history for audience selection and segmentation.
• Compute standard campaign performance metrics.
• Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.
From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...Rebecca Lieb
My latest research report highlights how brands can harness the power of digital content and media to reach consumers and influence their in-store buying decisions. We surveyed 500 brand and agency marketers, including interviews with marketing leaders from PepsiCo, McDonalds, The Home Depot and Staples,
SERIES RECAP: As you start planning for 2015, it’s more important than ever to develop real relationships with your customers—creating customer journeys like never before. Over the past 5 months, we hope you were inspired to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! On December 4th, join Joel Book as he recaps the webinar series and delivers the top 5 things you need to keep in mind when planning for a successful new year.
Speakers: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board.
CCF provides near real-time insights into the customer experience and journey that previously could only be obtained through labor-intensive and time-consuming traditional research techniques. By applying predictive technologies to social data, SDL gives companies the means to better understand what customers care about, the reasons behind their actions, their attitudes and triggers for their behaviors, all of which can effectively translate audience experiences into strategic opportunities.
1. 1
The Direct Continuum: Defining The B2B2C Spectrum
July 21, 2015
Kevin Cherry, Strategic Marketing President, Luminose Company
When we refer to the customer direct effect, what do we mean by it, what does it
look like, and what is it good for? First, it’s helpful to consider a few emerging
trends for context.
Customer Trends
Customers are increasingly empowered. Today, 79% of customers spend at least
50% of their total shopping time researching products online. 53% of customers
will abandon an in-store purchase due to online sentiment. And 59% are willing to
try a new brand to get better customer service. 85% would be willing to pay more
for a superior customer experience. And companies that lead in the customer
experience are rewarded in 5-year stock averages that outperform the laggards
+26% to -54%.1
1 Forrester Research
2. 2
B2B Trends
A recent Forrester study2 found that 52% of B2B buyers expect to make more than
½ of their purchases on-line within 3 years. 67% expect omni-channel capability.
Over 80% of the B2B companies surveyed are investing in their ecommerce
platform to support omni-channel initiatives - which they indicated were crucial to
their long-term success. They also indicated that these initiatives were primarily to
meet customer expectations and satisfaction. Significantly, Forrester found that
B2B buyers’ expectations for online commerce mirror consumer preferences3 - or
what we like to call “the consumerization of B2B”.
2 Base 930 B2B buyers and 526 B2B organizations in Canada, US, UK, France and
Germany. A commissioned study conducted by Forrester Consulting on behalf of
Accenture and hubris, August 2014.
3 *Base: 930 B2B buyers in Canada, US, UK, France and Germany. Source: Forrester
Consulting August 2014 **Base: 1,503 multichannel shoppers with purchase in last
3 months. Source: Forrester Consulting November 2013
72%
77%
78%
Convenient services
Inventory visibility
Fulfillment capabilities
B2B Buyers*
Who answered important or very
important
64%
71%
83%
Convenient services
Inventory visibility
Fulfillment capabilities
Consumers**
Who answered important or very
important
3. 3
When you think about it, this is probably not too surprising. Buyers are also
consumers in other areas of their lives. It’s reasonable for them to expect the same
search and navigation, merchandising, recommendations, click to call, ratings and
reviews, build and quote and mobile app features that they encounter in other
aspects of ecommerce.
The Direct Effect Continuum
Given these trends of increasingly digitally empowered customers and the
consumerization of B2B, we have begun to see a blurring of the lines between B2B
and B2C. Upstream participants are now able to reach across stages of the value
chain to end customers and vice-versa. This connectivity however can take a variety
of forms – from branding only, all the way to direct commerce, with a variety of
forms in between, as shown in the continuum below.
Branding
At the branding only end of the continuum, up stream participants in the value chain
endeavor to create awareness and preference for their brand in the downstream
segments. Examples of this would include the “Powered By _____” monikers, digital
videos, ad words, banners, pop-up ads, etc. Typically these are one-way
communication flows, at least initially.
DIRECT
MARKETING
DIRECT
SALES
B
randing
Insights
Experience
Testing
H
ybrid
D
edicated
C
hannel
4. 4
Insights
At this point of the continuum, suppliers attempt to collect information from a
variety of sources and participants in the eco-system. This could include structured
and unstructured data from retailers, end-customer buying patters, social media
sites, associations, syndicated data providers, real time traffic or weather data, etc.
The objective is to identify new occasions or to discover new potential end customer
segments that if fully leveraged could grow sales for all of the partners in the eco-
system.
Experience
At this stage in the continuum, we see the emergence of two-way communications
and signaling. This could take the form of interactive blogs, interactive applications
and workshops to improve performance, loyalty programs, etc. The objective here
is to increase brand loyalty, repeat purchases, and referrals. For example, both
Coca-Cola and Kroger offer me loyalty programs, Coca-Cola with its under-the-cap
product codes, and Kroger with its fuel points.
Product Development and Testing
Some companies are leveraging the Internet now to give customers an opportunity
to design and configure new offerings. For example, Pepsi has created numerous
extensions of its Mountain Dew brand based on direct customer input. Other
companies are leveraging ecommerce to test new brands before they roll them out
more broadly. The Coca-Cola Company, for example, tested the viability of energy
drinks before rolling them out more broadly to supermarkets.
Severe
Weather
Bundle
NASCAR™
Promotion
5. 5
Hybrid Models
Hybrid models offer a specific experience with dedicated product expertise and
assistance with a category of branded products inside an existing physical or on-line
shopping environment. Examples would include brand specific micro-sites
accessible from an existing distributor or retailer portal or the store within a store
concept that Samsung deployed in conjunction with Best Buy.
Dedicated Channel
At the furthest end of the Direct Continuum, dedicated channels offer an
opportunity for customers to purchase product directly and have it delivered to an
end destination, to a local store for pickup, or to a preferred distributor for final
delivery. Examples would include the often-cited Nespresso, Apple.com and the
Apple Store.
6. 6
What Is It Good For?
Moving more direct to the customer is not for the faint of heart – it will likely
require a change in mind set, processes and technologies and could feel threatening
to existing business partners. However, it will also likely provide an improvement
in the control over your brand, additional opportunities to increase conversions and
an improved ability to grow and retain existing customers. Companies are pursuing
more direct paths to customers for two reasons: 1) Because they can – trends in
technology and digital commerce now permit and enable them to, 2) Other players
in the value chain upstream and down stream are or will be doing it. They realize
that those who move first will likely enjoy greater long-term competitive advantage
and an improved ability to shape their destiny.
Kevin Cherry is President of Strategic Marketing at Luminose Company. He has held
leadership roles at General Electric, The Coca-Cola Company, Zyman Marketing Group,
and Deloitte Consulting.