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What’s	
  Happening	
  on	
  Twi1er…	
  	
  
Conversational Ads
	
  	
  	
  
What	
  It	
  Is	
  
In	
  an	
  effort	
  to	
  drive	
  more	
  earned	
  media	
  and	
  brand	
  influence,	
  Twi5er	
  has	
  created	
  conversa8onal	
  
ads.	
  What	
  sets	
  this	
  new	
  format	
  apart	
  from	
  Twi5er’s	
  current	
  products	
  is	
  the	
  inclusion	
  of	
  a	
  call-­‐to-­‐
ac/on	
  bu1on	
  with	
  a	
  customizable	
  hashtag.	
  
	
  
Here’s	
  How	
  It	
  Works	
  
When	
  this	
  call-­‐to-­‐ac8on	
  bu5on	
  is	
  clicked,	
  the	
  Tweet	
  composer	
  will	
  open	
  with	
  a	
  pre-­‐populated	
  
but	
  customizable	
  brand	
  message	
  that	
  includes	
  the	
  ads	
  original	
  crea/ve	
  and	
  hashtag.	
  Once	
  the	
  
user	
  has	
  shared	
  this,	
  they	
  will	
  receive	
  a	
  thank	
  you	
  note	
  from	
  the	
  brand	
  for	
  engaging.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
This	
  product	
  is	
  currently	
  in	
  beta	
  tes8ng,	
  expected	
  to	
  become	
  publically	
  available	
  during	
  Q2	
  of	
  
2016.	
  	
  
Brand	
  Applica;on	
  	
  
Conversa8onal	
  ads	
  are	
  a	
  very	
  smart	
  way	
  to	
  encourage	
  users	
  to	
  share	
  content	
  because	
  it	
  drives	
  
earned	
  media	
  at	
  no	
  extra	
  cost,	
  resul8ng	
  in	
  a	
  higher	
  ROI.	
  Being	
  able	
  to	
  create	
  earned	
  conversa8on	
  
with	
  consumers	
  has	
  proven	
  to	
  be	
  extremely	
  valuable	
  for	
  brands.	
  
	
  
Leveraging	
  conversa8onal	
  ads	
  would	
  be	
  an	
  ideal	
  tac8c	
  for	
  brand	
  promo8ons/offers	
  or	
  any	
  form	
  
of	
  light-­‐weight,	
  sharable	
  content.	
  	
  
Watch	
  Periscope	
  Broadcasts	
  Live	
  on	
  Twi1er	
  	
  	
  
What	
  It	
  Is	
  	
  
Since	
  its	
  launch	
  last	
  year,	
  Periscope	
  has	
  
helped	
  connect	
  users	
  around	
  the	
  world	
  
through	
  live-­‐streaming	
  broadcasts.	
  
	
  
This	
  month,	
  Twi5er	
  is	
  increasing	
  
Periscopes	
  visibility	
  by	
  allowing	
  users	
  to	
  
share,	
  watch	
  live	
  and	
  replay	
  broadcasts	
  
directly	
  from	
  their	
  Twi1er	
  feed.	
  
Broadcasts	
  will	
  autoplay	
  from	
  users’	
  feeds	
  
with	
  the	
  ability	
  to	
  go	
  full-­‐screen.	
  	
  
	
  
Users	
  will	
  no	
  longer	
  need	
  to	
  have	
  a	
  
Periscope	
  account	
  to	
  watch	
  or	
  engage	
  with	
  
a	
  broadcast,	
  greatly	
  broadening	
  their	
  
poten8al	
  reach	
  and	
  engagement.	
  	
  
This	
  feature	
  is	
  currently	
  available	
  on	
  Twi5er	
  for	
  iOS	
  and	
  is	
  expected	
  to	
  roll	
  out	
  to	
  Androids	
  and	
  
desktop	
  users	
  in	
  the	
  near	
  future.	
  	
  

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Cake & Socialyse January 2016 Twitter Updates

  • 1. What’s  Happening  on  Twi1er…     Conversational Ads       What  It  Is   In  an  effort  to  drive  more  earned  media  and  brand  influence,  Twi5er  has  created  conversa8onal   ads.  What  sets  this  new  format  apart  from  Twi5er’s  current  products  is  the  inclusion  of  a  call-­‐to-­‐ ac/on  bu1on  with  a  customizable  hashtag.     Here’s  How  It  Works   When  this  call-­‐to-­‐ac8on  bu5on  is  clicked,  the  Tweet  composer  will  open  with  a  pre-­‐populated   but  customizable  brand  message  that  includes  the  ads  original  crea/ve  and  hashtag.  Once  the   user  has  shared  this,  they  will  receive  a  thank  you  note  from  the  brand  for  engaging.                                     This  product  is  currently  in  beta  tes8ng,  expected  to  become  publically  available  during  Q2  of   2016.     Brand  Applica;on     Conversa8onal  ads  are  a  very  smart  way  to  encourage  users  to  share  content  because  it  drives   earned  media  at  no  extra  cost,  resul8ng  in  a  higher  ROI.  Being  able  to  create  earned  conversa8on   with  consumers  has  proven  to  be  extremely  valuable  for  brands.     Leveraging  conversa8onal  ads  would  be  an  ideal  tac8c  for  brand  promo8ons/offers  or  any  form   of  light-­‐weight,  sharable  content.    
  • 2. Watch  Periscope  Broadcasts  Live  on  Twi1er       What  It  Is     Since  its  launch  last  year,  Periscope  has   helped  connect  users  around  the  world   through  live-­‐streaming  broadcasts.     This  month,  Twi5er  is  increasing   Periscopes  visibility  by  allowing  users  to   share,  watch  live  and  replay  broadcasts   directly  from  their  Twi1er  feed.   Broadcasts  will  autoplay  from  users’  feeds   with  the  ability  to  go  full-­‐screen.       Users  will  no  longer  need  to  have  a   Periscope  account  to  watch  or  engage  with   a  broadcast,  greatly  broadening  their   poten8al  reach  and  engagement.     This  feature  is  currently  available  on  Twi5er  for  iOS  and  is  expected  to  roll  out  to  Androids  and   desktop  users  in  the  near  future.