For my Community and Leadership class we had to find an organization to talk about how it uses new media. I chose to talk about The La Junta Kids Rodeo.

1. By:
Ki Lynn

2. History & Location

 Location
 La Junta, Colorado
 History
 The first Kids Rodeo was in 1938
 Includes horse racing, queen contest, and rodeo
events
 Non-profit organization
 Ran by board members and volunteers
 Donations and prizes from community members and
businesses allow for rodeo to continue

3. Mission Statement

 To promote cowboy tradition in the Arkansas Valley
and surrounding areas of Southeastern Colorado.

4. Why?

 Why I chose this organization?
 I participated in it since I was 6
 I am now a board member
 My step-father is the president
 My grandfather was one of the first contestants
 Rodeo/horse racing is part of me
 My grandmother was the secretary
 My step grandparents both participated in the rodeo
and continue to volunteer

5. New Media

 New Media being used
 Facebook
 https://www.facebook.com/pages/La-Junta-Kids-
Rodeo/244791232202352
 Website Page
 http://www.ljkidsrodeo.com/home.htm

6. New Media Cont.

 The new media tools being used are trying to reach
an audience.
 The organization wants to spread the word and get
more people involved.
 More kids participating
 More donation sponsors
 More volunteer workers
 More board members

7. New Media Cont.

 New media tools did not replace but contribute to the
older media being used
 Radio-some board members will go on the radio a
week before the rodeo
 Newspaper-the local newspaper will write an article
before the rodeo
 After the rodeo, the paper puts the winners in an article
as well as a thank you to the supporters

8. Effectiveness of New Media

 The new media is not being used effectively
 Facebook Page
 Not very many likes
 Geared more towards one part of the rodeo
 Queen Contest
 Does not promote the rodeo very well
 Needs more pictures up

9. Effectiveness of New Media

Website
 Has not been updated
 Last pictures were from 2006
 Easy to navigate
 The new media being used does fulfill the mission
statement
Cont.

10. New Media Strategy

 What I would do differently?
 Update the Facebook page and website
 Evenly talk about all the rodeo
 Not just one part
 It is hard to keep up with
 Event is only once a year
 But
 Try to make at least monthly posts
 Can keep up with pro rodeo
 Rodeo news around the state

11. New Media Strategy Cont.

 Strengths
 They do have new media
 Just isn’t being used effectively
 Promoting the organization’s name through new media
 Grabs a larger audience

12. Thank You!!

 Thank you, Kevin Waggoner, for your input!