A community of Hot Bloggers sharing their useful knowledge of fashion, beauty, lifestyle, travel, charity, etc organized by Ray Media. Introduction, activities, direction and execution plan of Ray Blog are included.

1. Blog

2. TABLE
OF
CONTENT
WHAT
IS
RAY
BLOG?
HOW
WE
DEVELOP?
WHERE
WE
WLL
BE
IN
NEXT
1
YEAR?
WHY
SHOULD
JOIN
US?
HOW
WE
COOPERATE?

3. Blog
A
community
of
Hot
Bloggers
sharing
their
useful
knowledge
of
fashion,
beauty,
lifestyle,
travel,
charity,
etc
organized
and
by
Ray
Media
=>
target
to
brings
to
Ray
Community
the
best
knowledge
to
help
Vietnamese
Women
shine
luminously
and
confidently
WHAT
IS
RAY
BLOG?
club
On
the
purpose
of
“create
the
content,
establish
the
community”,
V i e t n am
-­‐
J a p a n
R a y
Me d i a
CorporaGon
(RayMedia)
was
founded
by
three
leading
firms
in
the
creaGvity,
media,
investment
fields.
RayMedia
is
chosen
to
be
the
official
partner
of
Japanese
Shufunotomo
Corp
in
Vietnam
to
publish
Ray
Magazine
-­‐
the
No.
1
applied
fashion
magazine
in
Asia,
with
high
expectaGons
to
become
a
“Japanese
Culture
Ambassador”
following
Manga
and
Anime.

4. WHAT
IS
RAY
BLOG?
Blog
COMMUNITY
OF
HOT
BLOGGERS:
-­‐
Japanese/
Vietnamese
experts
on
Fashion,
Beauty,
Lifestyle
-­‐
Fashionista,
stylish,
photographers
who
are
well-­‐knowned
by
public
COMMUNITY
OF
RAY
READERS
:
-­‐
Ray
Magazine
readers
-­‐
Ray
Fan
page
&
Social
Community
-­‐
Ray
Club
-­‐
Public
channels

5. HOW
WE
DEVELOP?
MICRO-­‐WEBSITE
:
-­‐
Build-­‐up
a
Micro-­‐website
in
format
of
Blog
Page:
hXp://www.blog.raymedia.vn
-­‐
Daily
Blog
update
-­‐
Promote:
Blog
of
the
day/
Blogger
of
the
day
-­‐
InteracGon/
Comments
from
public
CONTENT:
-­‐
Fashion
-­‐
Cooking
-­‐
Make-­‐up
-­‐
DIY
-­‐ Skin-­‐care
-­‐
Daily
Tips
-­‐ Hair
-­‐
Funny
-­‐
Travel
-­‐
Psychology
-­‐
Detox
-­‐
Community

6. Digital
Channels
Print
ads/
ArScles
Online
News
Blog
HOW
WE
DEVELOP?
Micro-­‐website
-­‐ Create
a
micro-­‐website
for
Ray
Blog
with
separate
profile
for
each
Blogger.
Each
Blog
will
have
a
link
leading
to
Blogger’s
private
page
-­‐ Promote
and
increase
the
traffics
by
Google
Adwords,
SEO,
SEM
-­‐
Amplify
each
Blog/
Blogger
through
Ray
Fan
page
and
Social
media:
Google+,
Zing
me,
...
-­‐ 1
page/month
for
Ray
Blog
on
>
20.000
Ray
magazines
–
naGonwide
delivery
-­‐
Each
volume,
Ray
introduces
a
Blogger
to
Ray
readers
-­‐
Cooperate
with
other
popular
online
news
(ngoisao.net,
eva,
24h...)
to
amplify
the
Blogs/
Bloggers
from
Ray

7. WHERE
WE
WLL
BE
IN
NEXT
1
YEAR?
*
*
To
become
the
first
and
No.
1
Professional
Blog
Community
for
Women
from
18
-­‐
35
in
Vietnam
*
*
CirculaSon/month:
-­‐
500,000
views
(April
15
–
Sep
15)
-­‐
Reach:
500,000
Ray
readers
-­‐
Blogger’s
personal
page
reach:
300,000
views
*
*
CirculaSon/
month:
-­‐
200,000
views
(Oct
2014
–
Mar
2015)
-­‐
Reach:
200,000
Ray
readers
-­‐
Blogger’s
personal
page
reach:
100,000
views

8. HOW
WE
COOPERATE?
RAY
MEDIA
TASKS:
-­‐
Ray
creates
for
each
Blogger
a
page
with
clear
introducGon
about
your
profile
-­‐
Ray
uploads
your
wriGng
in
to
the
Ray
Blog,
use
variety
of
adverGsing
channels
to
make
sure
your
wriGng
come
to
the
largest
number
of
Readers
-­‐
You
are
invited
to
join
Ray
Events
in
many
different
roles
suitable
with
your
skills
and
image.
HOT
BLOGGERS:
-­‐
Supply
to
Ray
Media
at
least
2
wriGngs/
week
about
your
experGse
-­‐
Your
wriGng
will
be
reviewed
before
public
to
Ray,
the
final
public
is
the
one
approved
by
both
Ray
media
and
Bloggers.
-­‐
Supply
your
own
Blog/
Page
address,
so
Ray
can
drive
traffic
more
to
your
Page
and
promote
your
image
to
public.

9. WHY
SHOULD
JOIN
US?
-­‐
You
will
become
a
part
of
professional
Blog
for
Women
first
Sme
in
Vietnam,
supported
by
a
Leading
applied
fashion
magazine
in
Asia
-­‐
You
will
become
a
part
of
Hot
Bloggers
Community
who
are
Experts
and
well-­‐knowned
people
-­‐
Your
name
and
your
wriGng
will
be
communicated
through
various
way
of
adverGsing
by
ray
Media
to
reach
the
big
community
of
Ray
social,
Ray
readers
and
Ray
partners’
channels
throughout
Vietnam,
both
by
print
&
online
channels.
-­‐
Your
personal
page
is
also
promoted
through
the
link
leading
from
Ray
Blog
to
your
own
Blog.
Most of all, Ray Vietnam appreciate your join in our Ray Blogger Community
and contribute to the same highest mission is
“to help Vietnamese women community shining luminously and confidently &
to improve women’s well-being”