SlideShare a Scribd company logo
CLCP
MARKETING RESEARCH
Nathan Nguyen
Jared Laird
Margarette Bou
Agenda
• Competitive Analysis
• Research Summary
• Survey Highlights
• Digital Marketing
Competitors
A- CLCP
B- Peace Place Learning Center
C- Busy Kids Early Enrichment and Preschool
D- Kid’sWorld Ferndale
E- Redeemer Lutheran Church
F- Pioneer Meadows Montessori
Competitors:
Days per
Week
CLCP Redeemer Lutheran
Church
Montessori
Preschool &
Kindergarten
Peace Place Learning
2 $100/mo $100/mo $220/mo $192/mo*
3 $150/mo $150/mo $250/mo $288/mo
4 $275/mo $480/mo
*Based off of Daily rate of $32 for potty trained
Montessori:
• Biggest competitor
• Bilingual
• Variety of programs (Cooking, science projects, spanish lessons)
Future Planning Options
24%
73%
42%
88%
91%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Infant Child Care 5 days a week all day
preschool
5 days a week half-day
preschool
Before 9AM Child-Care Afternoon to early
evening child-care
Percentage
Options respondents would choose
Percentage reflects
respondents who identified
they would choose the
following option.
Subjects Ranked by Importance
Educational Subject Ranking
Religious Studies 1
Reading 1
Socialization 1
Writing 2
Mathematics 4
Music 5
Arts & Crafts 5
Science 6
Fine & Large Motor Skills 9
Dramatic Play 10
* or 8
Number of people specified
that all of the subjects were
important to their child’s
education.
Ranked 1 – 10:
1 being the most important
10 being the least important
Religious Organizations:
None
34%
Other
66%
Respondents who belong to a religious organization
Others include:
• Cornwall Church (15%)
• Mormon (9.1%)
• CTK (6.1%)
• Good news FellowshipChurch (6.1%)
• and more
*No respondents specifiedCLC
Ideal Preschool Ratings
Neither
Important nor
Unimportant
Very
Important
Extremely
Important
Tuition
Religious
Education
Classroom
Size
Reputation
Teaching
Staff
4.65
Academic
Program
Facility
*Teaching staff is the most important attribute to parents
*CLCP rated from average 4.52 to 4.85
*Chart out of 1-5 (Not at all important to Extremely Important)
Survey insight
• Broke respondents into two categories by response to:
• “How important is religion to your child’s education?”
• Found that people who specified religion being more important rated CLCP
slightly higher than those who didn’t (unimportant to neutral / important)
Unimportant/Neutral Important/Very Important
Classroom Size 4.36 4.95
Teaching Staff 4.64 4.91
Religious Education 3.73 4.95
Facility 4.27 4.91
1 = dissatisfied, 2 = somewhat dissatisfied, 3 = neutral, 4= somewhat satisfied, 5 = satisfied
What people wrote:
Regarding CLCP Evaluation:
Neutral Religious:
Found out wasn’t as important
as thought
Not certain of the full extent of
religious education being taught
Pastor not consistently be there
NeutralTeaching Staff:
Doesn’t feel like there’s a lot of
teacher interaction because so
many parents & students at drop
off
Improvements:
More teacher support –
assistance
Higher use of technology for
communication of teachers
and parents.
More room at pick-up drop off
point
Wish more communication
between teachers and parents
Prioritization of listening to
teachers.
What people loved
Wonderful job! Child is thriving and only wishes she could go every day.
Teachers are awesome
Everyone is doing a wonderful job.
Thankful for the director – seems to really care about child’s education
[teacher’s have an] amazing amount of knowledge & experience. Huge part of why I chose
CLCP.
What this tells us
• Expansion options:
• Afternoon to early evening childcare (90.9%)
• Before 9am child-care (87.9%)
• 5 days a week all day preschool (72%)
• Emphasizes importance of marketing through community churches & focusing on
promoting teaching staff and religious education
• Build on individualized care, amazing teaching staff, and teacher communications
How people found out about the school
Friends
32%
Drove By
10%
Neighbor
7%
Have Children as Alumni
3%
Attended CLCP
themselves
13%
Family
32%
Online Search
3%
How respondents found out about CLCP
Word of
Mouth
Website
Social
Media
12.1%
3.0%
6.1%
78.8%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Never Once a Week 2-3 Times a Week Daily
PercentageofRespondents
Facebook Usage Categories
Respondent's Usage of Facebook
Word of
Mouth
Primary MarketingTool
Social
Media
Use Social Media to
enhance the quality
of word of mouth
spread
Capture the MomentTechnique
Website
PrimaryTouch Point for Prospective
Parents
Keep the Website Clean,
Fresh, and inviting.A
dedicated Website, not just a
tab in the CLC’s website
Thank you!

More Related Content

Viewers also liked

գիշատիչ բույսեր
գիշատիչ բույսերգիշատիչ բույսեր
գիշատիչ բույսեր
ellada babayan
 
Inglise georgian chippendale
Inglise georgian chippendaleInglise georgian chippendale
Inglise georgian chippendaleMerille Hommik
 
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 10mg구매,랏슈 판매사이트,랏슈 구매사이트,랏슈 구입사이트,랏슈 정품...
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 10mg구매,랏슈 판매사이트,랏슈 구매사이트,랏슈 구입사이트,랏슈 정품...정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 10mg구매,랏슈 판매사이트,랏슈 구매사이트,랏슈 구입사이트,랏슈 정품...
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 10mg구매,랏슈 판매사이트,랏슈 구매사이트,랏슈 구입사이트,랏슈 정품...
FXC sdas
 
Extradición y exequatur
Extradición y exequaturExtradición y exequatur
Extradición y exequatur
JIREHCENTRO
 
Prova analista legislativo, 2008
Prova analista legislativo, 2008Prova analista legislativo, 2008
Prova analista legislativo, 2008
ma.no.el.ne.ves
 
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 50mg정품구입,랏슈 50mg정품구입처,랏슈 50mg정품판매처,랏슈 5...
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 50mg정품구입,랏슈 50mg정품구입처,랏슈 50mg정품판매처,랏슈 5...정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 50mg정품구입,랏슈 50mg정품구입처,랏슈 50mg정품판매처,랏슈 5...
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 50mg정품구입,랏슈 50mg정품구입처,랏슈 50mg정품판매처,랏슈 5...
FXC sdas
 
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 후불제,랏슈 복제약,랏슈 50mg판매,랏슈 50mg구매,랏슈 50mg구...
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 후불제,랏슈 복제약,랏슈 50mg판매,랏슈 50mg구매,랏슈 50mg구...정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 후불제,랏슈 복제약,랏슈 50mg판매,랏슈 50mg구매,랏슈 50mg구...
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 후불제,랏슈 복제약,랏슈 50mg판매,랏슈 50mg구매,랏슈 50mg구...
FXC sdas
 
A violência doméstica
A violência domésticaA violência doméstica
A violência doméstica
projetosTic
 
The Yext Quarterly: The State of Location
The Yext Quarterly: The State of LocationThe Yext Quarterly: The State of Location
The Yext Quarterly: The State of Location
yext
 
Aljabar matriks kofaktor
Aljabar matriks kofaktorAljabar matriks kofaktor
Aljabar matriks kofaktor
Dzikri Fauzi
 
Exercícios sobre coesão e coerência
Exercícios sobre coesão e coerênciaExercícios sobre coesão e coerência
Exercícios sobre coesão e coerência
ma.no.el.ne.ves
 
Why Location Is the New Frontier of Mobile Search
Why Location Is the New Frontier of Mobile SearchWhy Location Is the New Frontier of Mobile Search
Why Location Is the New Frontier of Mobile Search
DFWSEM
 
Rett syndrome
Rett  syndrome Rett  syndrome
Rett syndrome
arun raj
 
Softdrinks
SoftdrinksSoftdrinks
Softdrinks
Arpan Sengupta
 

Viewers also liked (14)

գիշատիչ բույսեր
գիշատիչ բույսերգիշատիչ բույսեր
գիշատիչ բույսեր
 
Inglise georgian chippendale
Inglise georgian chippendaleInglise georgian chippendale
Inglise georgian chippendale
 
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 10mg구매,랏슈 판매사이트,랏슈 구매사이트,랏슈 구입사이트,랏슈 정품...
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 10mg구매,랏슈 판매사이트,랏슈 구매사이트,랏슈 구입사이트,랏슈 정품...정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 10mg구매,랏슈 판매사이트,랏슈 구매사이트,랏슈 구입사이트,랏슈 정품...
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 10mg구매,랏슈 판매사이트,랏슈 구매사이트,랏슈 구입사이트,랏슈 정품...
 
Extradición y exequatur
Extradición y exequaturExtradición y exequatur
Extradición y exequatur
 
Prova analista legislativo, 2008
Prova analista legislativo, 2008Prova analista legislativo, 2008
Prova analista legislativo, 2008
 
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 50mg정품구입,랏슈 50mg정품구입처,랏슈 50mg정품판매처,랏슈 5...
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 50mg정품구입,랏슈 50mg정품구입처,랏슈 50mg정품판매처,랏슈 5...정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 50mg정품구입,랏슈 50mg정품구입처,랏슈 50mg정품판매처,랏슈 5...
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 50mg정품구입,랏슈 50mg정품구입처,랏슈 50mg정품판매처,랏슈 5...
 
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 후불제,랏슈 복제약,랏슈 50mg판매,랏슈 50mg구매,랏슈 50mg구...
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 후불제,랏슈 복제약,랏슈 50mg판매,랏슈 50mg구매,랏슈 50mg구...정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 후불제,랏슈 복제약,랏슈 50mg판매,랏슈 50mg구매,랏슈 50mg구...
정품랏슈 구입방법 카톡:DDF11 & 사이트: DDF11.KR 랏슈 후불제,랏슈 복제약,랏슈 50mg판매,랏슈 50mg구매,랏슈 50mg구...
 
A violência doméstica
A violência domésticaA violência doméstica
A violência doméstica
 
The Yext Quarterly: The State of Location
The Yext Quarterly: The State of LocationThe Yext Quarterly: The State of Location
The Yext Quarterly: The State of Location
 
Aljabar matriks kofaktor
Aljabar matriks kofaktorAljabar matriks kofaktor
Aljabar matriks kofaktor
 
Exercícios sobre coesão e coerência
Exercícios sobre coesão e coerênciaExercícios sobre coesão e coerência
Exercícios sobre coesão e coerência
 
Why Location Is the New Frontier of Mobile Search
Why Location Is the New Frontier of Mobile SearchWhy Location Is the New Frontier of Mobile Search
Why Location Is the New Frontier of Mobile Search
 
Rett syndrome
Rett  syndrome Rett  syndrome
Rett syndrome
 
Softdrinks
SoftdrinksSoftdrinks
Softdrinks
 

Similar to CLCP Marketing Research Presentation

Supporting Transition from ECSE to K
Supporting Transition from ECSE to KSupporting Transition from ECSE to K
Supporting Transition from ECSE to K
Robert D. Cantwell
 
2015-2016 Kindergarten Information
2015-2016 Kindergarten Information2015-2016 Kindergarten Information
2015-2016 Kindergarten Information
benchap24
 
Year 7-information-evening-2018-final
Year 7-information-evening-2018-finalYear 7-information-evening-2018-final
Year 7-information-evening-2018-final
StevenPhyffer
 
Cassidy parent satisfaction survey results 2012 13
Cassidy parent satisfaction survey results 2012 13Cassidy parent satisfaction survey results 2012 13
Cassidy parent satisfaction survey results 2012 13
cassidypta
 
Year 13 Parents' Information Evening 22-23
Year 13 Parents' Information Evening 22-23Year 13 Parents' Information Evening 22-23
Year 13 Parents' Information Evening 22-23
SimonAbson
 
ILASCD - Student-Centered Leadership
ILASCD - Student-Centered LeadershipILASCD - Student-Centered Leadership
ILASCD - Student-Centered Leadership
PJ Caposey
 
Promoting Early Childhood Development and Wellbeing with the Early Years Chec...
Promoting Early Childhood Development and Wellbeing with the Early Years Chec...Promoting Early Childhood Development and Wellbeing with the Early Years Chec...
Promoting Early Childhood Development and Wellbeing with the Early Years Chec...
The National Collaborating Centre for Methods and Tools
 
The Time2Talk2Baby Study and Results
The Time2Talk2Baby Study and ResultsThe Time2Talk2Baby Study and Results
The Time2Talk2Baby Study and Results
Peggy Sissel-Phelan, Ed.D.
 
Bertha Park High, Parent Angle AGM 2021
Bertha Park High, Parent Angle AGM 2021Bertha Park High, Parent Angle AGM 2021
Bertha Park High, Parent Angle AGM 2021
Bertha Park High School
 
Lachman a parenting programme to reduce child maltreatment
Lachman a parenting programme to reduce child maltreatmentLachman a parenting programme to reduce child maltreatment
Lachman a parenting programme to reduce child maltreatment
Young Lives Oxford
 
NCompass Live: UNL Extension - The Learning Child - Co-Parenting for Successf...
NCompass Live: UNL Extension - The Learning Child - Co-Parenting for Successf...NCompass Live: UNL Extension - The Learning Child - Co-Parenting for Successf...
NCompass Live: UNL Extension - The Learning Child - Co-Parenting for Successf...
Nebraska Library Commission
 
Ece 455 presentation
Ece 455 presentationEce 455 presentation
Ece 455 presentation
Alicia Poe
 
How we help schools to communicate and students to succeed
How we help schools to communicate and students to succeedHow we help schools to communicate and students to succeed
How we help schools to communicate and students to succeed
Karen Dempster
 
AHDS Conference November 2014 - Workshop; Poverty, Attainment & Leadership
AHDS Conference November 2014 - Workshop; Poverty, Attainment & LeadershipAHDS Conference November 2014 - Workshop; Poverty, Attainment & Leadership
AHDS Conference November 2014 - Workshop; Poverty, Attainment & Leadership
AHDScotland
 
Lent Rise School Reporting To Parents
Lent Rise School  Reporting To ParentsLent Rise School  Reporting To Parents
Lent Rise School Reporting To Parents
Becta
 
Updating Development Matters
Updating Development MattersUpdating Development Matters
Updating Development Matters
Dr Julian Grenier
 
appletreeposter2006
appletreeposter2006appletreeposter2006
appletreeposter2006
Mary Beth Levin
 
TASC: A Flexible Block Model To Support Positive Behavior Interventions (Port...
TASC: A Flexible Block Model To Support Positive Behavior Interventions (Port...TASC: A Flexible Block Model To Support Positive Behavior Interventions (Port...
TASC: A Flexible Block Model To Support Positive Behavior Interventions (Port...
hczrzavy
 
Nursery induction 2017 Final
Nursery induction 2017 FinalNursery induction 2017 Final
Nursery induction 2017 Final
midcps
 
Year 11 Parents' Information Evening 22-23
Year 11 Parents' Information Evening 22-23Year 11 Parents' Information Evening 22-23
Year 11 Parents' Information Evening 22-23
SimonAbson
 

Similar to CLCP Marketing Research Presentation (20)

Supporting Transition from ECSE to K
Supporting Transition from ECSE to KSupporting Transition from ECSE to K
Supporting Transition from ECSE to K
 
2015-2016 Kindergarten Information
2015-2016 Kindergarten Information2015-2016 Kindergarten Information
2015-2016 Kindergarten Information
 
Year 7-information-evening-2018-final
Year 7-information-evening-2018-finalYear 7-information-evening-2018-final
Year 7-information-evening-2018-final
 
Cassidy parent satisfaction survey results 2012 13
Cassidy parent satisfaction survey results 2012 13Cassidy parent satisfaction survey results 2012 13
Cassidy parent satisfaction survey results 2012 13
 
Year 13 Parents' Information Evening 22-23
Year 13 Parents' Information Evening 22-23Year 13 Parents' Information Evening 22-23
Year 13 Parents' Information Evening 22-23
 
ILASCD - Student-Centered Leadership
ILASCD - Student-Centered LeadershipILASCD - Student-Centered Leadership
ILASCD - Student-Centered Leadership
 
Promoting Early Childhood Development and Wellbeing with the Early Years Chec...
Promoting Early Childhood Development and Wellbeing with the Early Years Chec...Promoting Early Childhood Development and Wellbeing with the Early Years Chec...
Promoting Early Childhood Development and Wellbeing with the Early Years Chec...
 
The Time2Talk2Baby Study and Results
The Time2Talk2Baby Study and ResultsThe Time2Talk2Baby Study and Results
The Time2Talk2Baby Study and Results
 
Bertha Park High, Parent Angle AGM 2021
Bertha Park High, Parent Angle AGM 2021Bertha Park High, Parent Angle AGM 2021
Bertha Park High, Parent Angle AGM 2021
 
Lachman a parenting programme to reduce child maltreatment
Lachman a parenting programme to reduce child maltreatmentLachman a parenting programme to reduce child maltreatment
Lachman a parenting programme to reduce child maltreatment
 
NCompass Live: UNL Extension - The Learning Child - Co-Parenting for Successf...
NCompass Live: UNL Extension - The Learning Child - Co-Parenting for Successf...NCompass Live: UNL Extension - The Learning Child - Co-Parenting for Successf...
NCompass Live: UNL Extension - The Learning Child - Co-Parenting for Successf...
 
Ece 455 presentation
Ece 455 presentationEce 455 presentation
Ece 455 presentation
 
How we help schools to communicate and students to succeed
How we help schools to communicate and students to succeedHow we help schools to communicate and students to succeed
How we help schools to communicate and students to succeed
 
AHDS Conference November 2014 - Workshop; Poverty, Attainment & Leadership
AHDS Conference November 2014 - Workshop; Poverty, Attainment & LeadershipAHDS Conference November 2014 - Workshop; Poverty, Attainment & Leadership
AHDS Conference November 2014 - Workshop; Poverty, Attainment & Leadership
 
Lent Rise School Reporting To Parents
Lent Rise School  Reporting To ParentsLent Rise School  Reporting To Parents
Lent Rise School Reporting To Parents
 
Updating Development Matters
Updating Development MattersUpdating Development Matters
Updating Development Matters
 
appletreeposter2006
appletreeposter2006appletreeposter2006
appletreeposter2006
 
TASC: A Flexible Block Model To Support Positive Behavior Interventions (Port...
TASC: A Flexible Block Model To Support Positive Behavior Interventions (Port...TASC: A Flexible Block Model To Support Positive Behavior Interventions (Port...
TASC: A Flexible Block Model To Support Positive Behavior Interventions (Port...
 
Nursery induction 2017 Final
Nursery induction 2017 FinalNursery induction 2017 Final
Nursery induction 2017 Final
 
Year 11 Parents' Information Evening 22-23
Year 11 Parents' Information Evening 22-23Year 11 Parents' Information Evening 22-23
Year 11 Parents' Information Evening 22-23
 

Recently uploaded

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Martal Group
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 

Recently uploaded (20)

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 

CLCP Marketing Research Presentation

  • 2. Agenda • Competitive Analysis • Research Summary • Survey Highlights • Digital Marketing
  • 3. Competitors A- CLCP B- Peace Place Learning Center C- Busy Kids Early Enrichment and Preschool D- Kid’sWorld Ferndale E- Redeemer Lutheran Church F- Pioneer Meadows Montessori
  • 4. Competitors: Days per Week CLCP Redeemer Lutheran Church Montessori Preschool & Kindergarten Peace Place Learning 2 $100/mo $100/mo $220/mo $192/mo* 3 $150/mo $150/mo $250/mo $288/mo 4 $275/mo $480/mo *Based off of Daily rate of $32 for potty trained Montessori: • Biggest competitor • Bilingual • Variety of programs (Cooking, science projects, spanish lessons)
  • 5. Future Planning Options 24% 73% 42% 88% 91% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Infant Child Care 5 days a week all day preschool 5 days a week half-day preschool Before 9AM Child-Care Afternoon to early evening child-care Percentage Options respondents would choose Percentage reflects respondents who identified they would choose the following option.
  • 6. Subjects Ranked by Importance Educational Subject Ranking Religious Studies 1 Reading 1 Socialization 1 Writing 2 Mathematics 4 Music 5 Arts & Crafts 5 Science 6 Fine & Large Motor Skills 9 Dramatic Play 10 * or 8 Number of people specified that all of the subjects were important to their child’s education. Ranked 1 – 10: 1 being the most important 10 being the least important
  • 7. Religious Organizations: None 34% Other 66% Respondents who belong to a religious organization Others include: • Cornwall Church (15%) • Mormon (9.1%) • CTK (6.1%) • Good news FellowshipChurch (6.1%) • and more *No respondents specifiedCLC
  • 8. Ideal Preschool Ratings Neither Important nor Unimportant Very Important Extremely Important Tuition Religious Education Classroom Size Reputation Teaching Staff 4.65 Academic Program Facility *Teaching staff is the most important attribute to parents *CLCP rated from average 4.52 to 4.85 *Chart out of 1-5 (Not at all important to Extremely Important)
  • 9. Survey insight • Broke respondents into two categories by response to: • “How important is religion to your child’s education?” • Found that people who specified religion being more important rated CLCP slightly higher than those who didn’t (unimportant to neutral / important) Unimportant/Neutral Important/Very Important Classroom Size 4.36 4.95 Teaching Staff 4.64 4.91 Religious Education 3.73 4.95 Facility 4.27 4.91 1 = dissatisfied, 2 = somewhat dissatisfied, 3 = neutral, 4= somewhat satisfied, 5 = satisfied
  • 10. What people wrote: Regarding CLCP Evaluation: Neutral Religious: Found out wasn’t as important as thought Not certain of the full extent of religious education being taught Pastor not consistently be there NeutralTeaching Staff: Doesn’t feel like there’s a lot of teacher interaction because so many parents & students at drop off Improvements: More teacher support – assistance Higher use of technology for communication of teachers and parents. More room at pick-up drop off point Wish more communication between teachers and parents Prioritization of listening to teachers.
  • 11. What people loved Wonderful job! Child is thriving and only wishes she could go every day. Teachers are awesome Everyone is doing a wonderful job. Thankful for the director – seems to really care about child’s education [teacher’s have an] amazing amount of knowledge & experience. Huge part of why I chose CLCP.
  • 12. What this tells us • Expansion options: • Afternoon to early evening childcare (90.9%) • Before 9am child-care (87.9%) • 5 days a week all day preschool (72%) • Emphasizes importance of marketing through community churches & focusing on promoting teaching staff and religious education • Build on individualized care, amazing teaching staff, and teacher communications
  • 13. How people found out about the school Friends 32% Drove By 10% Neighbor 7% Have Children as Alumni 3% Attended CLCP themselves 13% Family 32% Online Search 3% How respondents found out about CLCP
  • 15. 12.1% 3.0% 6.1% 78.8% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Never Once a Week 2-3 Times a Week Daily PercentageofRespondents Facebook Usage Categories Respondent's Usage of Facebook
  • 16. Word of Mouth Primary MarketingTool Social Media Use Social Media to enhance the quality of word of mouth spread Capture the MomentTechnique Website PrimaryTouch Point for Prospective Parents Keep the Website Clean, Fresh, and inviting.A dedicated Website, not just a tab in the CLC’s website

Editor's Notes

  1. Importance of Religious education broken into two different categories: People who specified very unimportant/ somewhat unimportant/neutral and people who specified somewhat important, very important (11 v 22)
  2. Over 78.8% of respondents have used Facebook daily.
  3. http://www.ferndalebilingualmontessori.com/ http://www.busykidschildcare.com/ http://pmmontessori.org/