More Related Content Similar to Classes27and28 Similar to Classes27and28 (10) More from guestfcebc5 (16) Classes27and288. The country is actually growing in population. So where did the consumers of journalism go? 10. Some days, more people in Philadelphia watch The Daily Show at 11:00 pm than watch the Philadelphia news stations. 15. It is vital that we get information. The more you know, the better your life can be. For real. 16. Is there a problem with information not being delivered via the traditional modes? Is the Internet screwing everything up? 20. But that doesn’t mean that citizens are customers. Readers, viewers and listeners are not customers. 23. A customer purchases. A consumer absorbs . If you work for a customer, your goal is to sell a product. 24. Journalists work for the citizens . Your media outlet may cut you checks but your ultimate duty is to the citizens. 29. Again, our celebrities are our common bond, the greatest common denominator. Thus the “ branding ” of celebrities and the cult of personality. 33. Understand how to make good decisions, and appreciate how decisions were made. Be analytical . 38. There is a decision process behind every image. Why create these images? Is there a purpose in showing these images? 40. Does an image like this only alienate the public? We can’t afford to lose more of our audience. 42. What do we need to do to reconnect to the public? 43. It begins with diversity , specifically diversity of thought. Let’s call it, “ Intellectual Diversity .” 44. Journalists have an obligation to be comprehensive. It’s a principle of journalism, you know. 45. By the 1980’s, newspaper advertising was really hurt by television. So newspapers sought a niche audience: the better educated and wealthier. 48. The economics of journalism became a huge decision factor in the mid-1980’s. After the arrival of USA Today, Fox and CNN. 51. Serving wealthier audiences meant that poorer communities didn’t receive as much coverage. 52. Which gets us to where we are today. The only time we hear about many communities is when bad things happen. 55. It begins by having a comprehensive staff with diverse people. Diversity does not just mean black and white . 59. When mainstream media bypasses groups and communities, niche media arises. 65. The difficulty is that people like people who agree with them. It’s human nature. 67. Media outlets need to foster the “ journalistic culture .” Newsrooms should buzz with discussion about issues facing journalism . 69. The best way for journalists to connect with the public? Invite the public’s participation . 72. The danger with getting citizens involved is that we don’t know who we can trust. Any clown can be a publisher. 74. Which is why it is important for everyone to be an educated consumer of the media. 75. And why everyone should be a journalism major. ( Plus, the journalism department awarded $43,000 to journalism students two weeks ago ). 79. But being a journalist is still a noble occupation. 82. It is a great privilege to be a journalist. 89. We have the ability to bring change . We can help people . 90. We can shed light on the positives of society. The news shouldn’t always be bad stuff . The bad stuff is generally just easier to report. 92. The job of the journalist is to teach the audience about the world around them . Journalism = entertaining + informing 97. It is absolutely humbling. You think you know something and the reality is, you don’t know a thing . 104. The things I have seen and experienced have shaped my personal character. 105. Objectivity is a goal but the reality is that we are all humans with unique backgrounds. 107. You have a duty to tell the truth and to be comprehensive . And you should have a conscience . 109. Take part in the life of your community. Get involved . 112. Whatever your career path may be, get started on it now . ( You can always change paths later ). 114. But that just means there are opportunities for aggressive, entrepreneurial people. 116. If I can ever help you with anything - school, internships, jobs, crafting resumes, writing cover letters, stories for other classes - drop me a line . [email_address] 119. A primer will be on BlackBoard by next Thursday. Do not miss the test! There will be no make-up chances.