2. Innovation = Getting Somewhere New
Experience Design = “Humans Becoming”
Newsroom of Digital Age = Function & Fit
New Day Lessons from US | Biz Models Evolve
11. New Standard
In 1902, Walter Williams traveled to
27 nations on four continents to
publicize the 1904 St. Louis World's
Fair to the international press…
Elected president of the Press
Congress of the World; and led its
first formal sessions in Honolulu,
Hawaii in 1921
he lectured in Beijing and Shanghai,
and established a department of
journalism at China's Yenching
University in 1928
in 1914 he created the Journalist's Creed, a
statement of professional guidelines often
evoked as the definitive code of ethics for
journalists.
29. Innovation Op? OWN the NARRATIVE
While Journalists may be
considered “the media”
Not ALL media are Journalists
(or doing Journalism)
30. Innovation Op? Narrative Marketplace
FUNCTION of journalism, reclaim meaning
REVENUE streams diverse – “service line” abundance
JOURNALISM deepens understanding of world - in context
CELEBRATE HOW journalism is built WITH readers
EDITORIAL extensible – CROSS CHANNEL – “OMNI”
DISCOVERY guide readers – to experience & taste the difference
31. Innovation Op? Audience Centric
Not all CONTENT is created EQUAL
VARIETY terrific, help reader gain value & meaning
SERVING size matters, SEQUENCE for easy foraging
Which AUDIENCES need your work MOST?
EDITORIAL enriched by and through AUDIENCES served
GO DIRECT! Let readers carry your brand & protect truthyness
NEW NARRATIVE invite reader to experience JOURNALISM
35. “We’re going to either hang separately or
survive together.” Texas Tribune’s CEO Evan Smith
36.
37.
38. RELATIONSHIP Driven
CONTENT Partnerships – fills out editorial
PLACE BASED CONNECTION, affinity + appeal + authentic
PRINT – has specific job & editorial with a shelf life
ONLINE – a different job, story begins when it posts
MEETINGS – creating INLETS – informing editorial
MEMBERS – recruit friends & family
NETWORKED – you’re not alone
SAY NO – focus on your unique contribution
REMEMBER TO ASK – ways readers can support narrative
501 c 3 – US 3rd Sector? A tax status not a business model
49. EXPERIMENTS: PLAY TO STRENGTHS
Neighborhood and other local news
generally isn’t always as exciting as
national and international news
can be. How does what you’re
doing change that?
If community publishers focus on
showing how their local news is
important to residents, then I think
that will naturally increase
excitement and loyalty to their
content.
www.bloom.li
50. “Take a long, hard look at the biggest disconnect there is,
there’s a gap between what the audience wants and what
journalists are doing.”
Stacy-Marie Ishmael of BuzzFeed News, formerly of the Financial Times.
EXPERIMENTS: NOTE GAPS = Opportunity
