Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Class19 Online

268 views

Published on

  • Be the first to comment

  • Be the first to like this

Class19 Online

  1. 1. The newspaper comparison:
  2. 2. Magazine comparison:
  3. 3. Network TV news comparison:
  4. 4. Online news/ culture blog:
  5. 5. We’ll collect papers at the end of class. We’ll also distribute old papers.
  6. 6. Today: The Internet .
  7. 7. It’s changed everything.
  8. 8. Dates to know. <ul><li>1969 - ARPAnet created by US military to link contractors, researchers and government. </li></ul><ul><li>CompuServ makes online service available to public in 1979. </li></ul><ul><li>The prototype of Netscape Navigator is created in 1993. </li></ul><ul><li>1996 - the explosion of the Internet. </li></ul>
  9. 9. The web is good for research . <ul><li>Lexis, the first database, was created in 1973 for legal documents. </li></ul><ul><li>Nexis came along in 1978. </li></ul>
  10. 10. The web is good for research . <ul><li>Lexis, the first database, was created in 1973 for legal documents. </li></ul><ul><li>Nexis came along in 1978. </li></ul><ul><li>22 years later, you all bombed the content/ source analysis paper. </li></ul>
  11. 11. Internet Service Providers connect you to the internet for a fee. Comcast, AOL, etc are known as ISPs.
  12. 12. http://www.J1111.blogspot.com? <ul><li>HTTP - hypertext transfer protocol , allows computers to talk to each other. </li></ul><ul><li>HTML - hypertext markup language , the code used to create web pages. </li></ul><ul><li>URL - uniform resource locator , essentially the address (though not really). </li></ul><ul><li>Hypertext? Essentially a linking system. </li></ul><ul><li>Your browser is the application you use to read the HTML and link to other sites. </li></ul>
  13. 14. This is news. And you have no say.
  14. 18. What does that mean?
  15. 19. What does that mean? Pure mayhem . And lots of porn.
  16. 20. The media - and journalism specifically - have lost direct access to the audience. So what?
  17. 21. That means … <ul><li>There is no central point for information anymore, no universal commonalities among people. </li></ul>
  18. 22. That means … <ul><li>Popular culture is dead (or dying). </li></ul>
  19. 23. That means … <ul><li>Advertisers no longer have a direct conduit to a mass audience. </li></ul>
  20. 24. That means … <ul><li>Media isn’t generating the income they used to, and they can longer afford the staffs they once had . </li></ul>
  21. 25. That means … <ul><li>Finding a job won’t be easy (in any industry). </li></ul><ul><li>You need to get started now . </li></ul><ul><li>Drive, hard work and integrity are the keys to success (as Kevin Magee said). </li></ul>
  22. 26. You can take control now:
  23. 27. You can take control now: <ul><li>Start a blog. </li></ul>
  24. 28. You can take control now: <ul><li>Start a blog. </li></ul><ul><li>Social networking. </li></ul>
  25. 29. You can take control now: <ul><li>Start a blog. </li></ul><ul><li>Social networking. </li></ul><ul><li>Build a website. </li></ul>
  26. 30. You can take control now: <ul><li>Start a blog. </li></ul><ul><li>Social networking. </li></ul><ul><li>Build a website. </li></ul><ul><li>You can do it all for free! </li></ul>
  27. 31. For free?
  28. 32. For free? Yes.
  29. 33. FREE!
  30. 34. What can you do for free ?
  31. 35. What can you do for free ? <ul><li>• Blogger </li></ul><ul><li>Wordpress </li></ul><ul><li>LiveJournal </li></ul><ul><li>Tumblr </li></ul><ul><li>Typepad </li></ul><ul><li>Ning </li></ul><ul><li>Bravenet </li></ul><ul><li>Weebly </li></ul>
  32. 36. FOR FREE . Start a damn blog. Then send me the URL.
  33. 37. What else can you do for free? <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIN </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>CafePress </li></ul><ul><li>ClubFlyers </li></ul>
  34. 38. “ Why would I want to blog?” Seriously … anyone know?
  35. 39. Blogs shouldn’t be your outlet to bitch about stuff. That’s what texting is for.
  36. 40. The best blogs … <ul><li>Focus on a specific topic. </li></ul>
  37. 41. The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul>
  38. 42. The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul><ul><li>Link to other sites with related content. </li></ul>
  39. 43. The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul><ul><li>Link to other sites with related content. </li></ul><ul><li>Allow for readers to comment and participate. </li></ul>
  40. 44. The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul><ul><li>Link to other sites with related content. </li></ul><ul><li>Allow for readers to comment and participate. </li></ul><ul><li>Develop a relationship with their audience. </li></ul>
  41. 45. The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul><ul><li>Link to other sites with related content. </li></ul><ul><li>Allow for readers to comment and participate. </li></ul><ul><li>Develop a relationship with their audience. </li></ul><ul><li>Evolve as they find their groove. </li></ul>
  42. 46. Blogs are places where you can archive your work . All that work you do in your classes should not go to waste. Archiving your work encourages you to work harder to make the stuff better.
  43. 47. Philebrity? <ul><li>Focus? </li></ul><ul><li>Multimedia? </li></ul><ul><li>Links? </li></ul><ul><li>Comments? </li></ul><ul><li>Relationship? </li></ul><ul><li>Evolution? </li></ul><ul><li>Is it good? Better than Phawker? </li></ul>
  44. 48. Caveat Blogger: <ul><li>Publishing a blog is just like publishing in print: people can sue you for libel . </li></ul>
  45. 49. Caveat Blogger: <ul><li>Publishing a blog is just like publishing in print: people can sue you for libel . </li></ul><ul><li>Potential employers can find your blog (and your facebook, MySpace and Twitter accounts.) </li></ul>
  46. 50. Caveat Blogger: <ul><li>Publishing a blog is just like publishing in print: people can sue you for libel . </li></ul><ul><li>Potential employers can find your blog (and your facebook, MySpace and Twitter accounts.) </li></ul><ul><li>Using other people’s images, video and sound can get you into trouble . </li></ul>
  47. 51. Caveat Blogger: <ul><li>Publishing a blog is just like publishing in print: people can sue you for libel . </li></ul><ul><li>Potential employers can find your blog (and your facebook, MySpace and Twitter accounts.) </li></ul><ul><li>Using other people’s images, video and sound can get you into trouble . </li></ul><ul><li>Blogs need constant updating. </li></ul>
  48. 52. So why blog? <ul><li>You need multimedia skills . A blog is a place to begin practicing. </li></ul>
  49. 53. So why blog? <ul><li>You need multimedia skills. A blog is a place to begin practicing. </li></ul><ul><li>You need to practice writing and specifically, writing for an audience . </li></ul>
  50. 54. So why blog? <ul><li>You need multimedia skills. A blog is a place to begin practicing. </li></ul><ul><li>You need to practice writing and specifically, writing for an audience . </li></ul><ul><li>Your blog is an excuse to see/ do stuff. </li></ul>
  51. 55. So why blog? <ul><li>You need multimedia skills. A blog is a place to begin practicing. </li></ul><ul><li>You need to practice writing and specifically, writing for an audience . </li></ul><ul><li>Your blog is an excuse to see/ do stuff. </li></ul><ul><li>Your blog gets your name out there. </li></ul>
  52. 56. So why blog? <ul><li>You need multimedia skills. A blog is a place to begin practicing. </li></ul><ul><li>You need to practice writing and specifically, writing for an audience . </li></ul><ul><li>Your blog is an excuse to see/ do stuff. </li></ul><ul><li>Your blog gets your name out there. </li></ul><ul><li>Your blog can earn you money . </li></ul>
  53. 57. Bloggers make money? <ul><li>Start your blog now to develop your following. </li></ul><ul><li>Sign up for Google Analytics and AdSense. </li></ul><ul><li>As you focus, you might make money. </li></ul>
  54. 58. What’s the problem with being online? Everyone else is already there .
  55. 59. So what’s next?
  56. 64. There is money in making PDA applications.
  57. 65. Journalism has always involved two parts: 1. Creation of content . 2. Distribution of content .
  58. 66. The efficiency of the old distribution models (TV, newspapers, radio & mags) has been disrupted by technology.
  59. 67. Without proven efficiency , advertisers go away. Journalism isn’t dead . The old business model of journalism is dying.
  60. 68. How does that affect you, the future journalist?
  61. 69. I don’t know. Nobody does.
  62. 70. Take control. And start now.
  63. 71. Media comparison papers: <ul><li>Last names that begin with A through J: Nick . </li></ul><ul><li>K through M: Kelly </li></ul><ul><li>N through Z: Jared </li></ul><ul><li>Your papers are along the wall: the A file is closest to the podium ; Z is farthest . </li></ul>

×