Global teen talk powerpoint 1


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Global teen talk powerpoint 1

  1. 2. Significance & Impact <ul><li>Why would teens need or want </li></ul><ul><ul><li>Contemporary teens face many challenges. </li></ul></ul><ul><ul><li>Additionally, they confront problems alone and too early in their lives. </li></ul></ul><ul><li> intends to impact their decision making by providing guidance and advice. </li></ul><ul><ul><li>The advice will come from experts in various fields as well as teens who have faced and overcome similar obstacles. </li></ul></ul>
  2. 3. Introduction of Concept <ul><ul><li> </li></ul></ul><ul><ul><ul><li>The World’s FIRST Interactive, On-Line, “Teen Motivational Magazine” </li></ul></ul></ul><ul><ul><li>Demographic </li></ul></ul><ul><ul><ul><li>Computer savvy teens between the ages 13-19 </li></ul></ul></ul><ul><ul><ul><li>At risk youth between the ages of 13-19 We will also spark the interest of parents and educators. </li></ul></ul></ul>
  3. 4. Special Features <ul><li>“ My Journal” </li></ul><ul><ul><li>This special, interactive feature will allow teens to chronicle daily activities and share experiences with one another. </li></ul></ul><ul><ul><li>Implications: </li></ul></ul><ul><ul><ul><li>To create a stable, supportive network </li></ul></ul></ul><ul><ul><ul><li>To generate daily, return visits. </li></ul></ul></ul><ul><li>Valuable Marketing Tool </li></ul><ul><ul><li>Feedback from polls on new products and services aimed at teens. </li></ul></ul><ul><ul><li>Offers direct line between companies and specific demographic. </li></ul></ul><ul><li>Daily Performance Based Contest </li></ul><ul><ul><li>We will allow teens to win internships and other career enhancing opportunities. </li></ul></ul>
  4. 5. Topics of Interest <ul><li>Teen Talk Radio (Live365) </li></ul><ul><ul><li>Online radio program that discusses issues relevant to teens and offers helpful tips. </li></ul></ul><ul><ul><li>Allows them to call in, comment, and listen to celebrity interviews. </li></ul></ul><ul><li>Tech-Time </li></ul><ul><ul><li>A section highlighting new products and ways to incorporate the latest technology with learning, such as computer programs, websites, mp3 players, video games, and telephones. </li></ul></ul><ul><ul><li>Students will also be able to provide reviews. (Comcast, Verizon, T-Mobile, Metro PCS, AT&T) </li></ul></ul>
  5. 6. Topics of Interest <ul><li>Health and Fitness </li></ul><ul><ul><li>Highlight different ways to stay in shape, such as exercising, yoga, and eating a healthy, balanced diet.  </li></ul></ul><ul><ul><li>Discuss the importance of personal hygiene, having regular visits to the doctor, and overall body care. </li></ul></ul><ul><ul><li>Workout videos available to download and view. (GNC, LA Fitness) </li></ul></ul><ul><li>Sex Education </li></ul><ul><ul><li>A section with information to help teens make informed decisions about their sexual activity. (Trojans, Lifestyles, Abstinence, Female Condom) </li></ul></ul>
  6. 7. Topics of Interest <ul><li>Your Future </li></ul><ul><ul><li>Provide everything from study tips to different ways to maximize your time with positive things to do. </li></ul></ul><ul><ul><li>Topics include after-school programs, choosing the right college, and a suggested reading list. </li></ul></ul><ul><li>Giving Back </li></ul><ul><ul><li>We highlight celebrities, ways they give back to the community, their paths to success. </li></ul></ul>
  7. 8. Topics of Interest <ul><li>Careers </li></ul><ul><ul><li>We provide job descriptions to a wide variety of available, employment opportunities. </li></ul></ul><ul><ul><li>We also feature a person who has excelled in a &quot;Behind the Scenes&quot; job. </li></ul></ul><ul><li>Finance </li></ul><ul><ul><li>We teach teens the value of a dollar, the importance of saving money, and how to spend money wisely. (Any Bank) (Rush Card) </li></ul></ul><ul><li>iQ Fun Facts </li></ul><ul><ul><li>This section includes different stories and facts taken from a variety of sources. (i.e. almanac, encyclopedia) </li></ul></ul>
  8. 9. Topics of Interest <ul><li>iQ Tips for Teens </li></ul><ul><ul><li>An article, written by staff writers, that discusses a major problem that contemporary teens are facing. </li></ul></ul><ul><li>Choices & Consequences - Comic Strip </li></ul><ul><ul><li>A comic strip that highlights the positive and negative results of decision-making. </li></ul></ul><ul><li>Student Spotlight </li></ul><ul><ul><li>We highlight a student or students who are doing extraordinary things, such as excelling in school, community service, or achieving business success while still in school. </li></ul></ul>
  9. 10. Topics of Interest <ul><li>Teacher Spotlight </li></ul><ul><ul><li>We want to pay tribute to a teacher who has either made a significant difference in a student's life, or a teacher who deserves to be praised for hard work and dedication. </li></ul></ul><ul><li>Hair & Fashion </li></ul><ul><ul><li>We highlight different fashion trends that are approaching.  But more importantly we encourage self-esteem and finding your own niche based on your current financial situation. </li></ul></ul>
  10. 11. Topics of Interest <ul><li>Knowing the Law </li></ul><ul><ul><li>A section that informs teens about laws and the consequences of breaking them. (Philadelphia Police Department) </li></ul></ul><ul><li>Don't Be Scared, Be Aware </li></ul><ul><ul><li>Today's larger school districts have students from all over the world, and often these students feel alienated from their classmates. We feel that the problem stems from students not knowing about their classmates’ country of origin. Considering this, we will highlight different ethnicities and cultures to build awareness. </li></ul></ul>
  11. 12. Topics of Interest <ul><li>The Creative Corner </li></ul><ul><ul><li>We will publish students' articles, poems, short stories, or creative work. </li></ul></ul><ul><ul><li>This section will not only boost a student's self esteem by seeing their work online, but it will also support their pursuits in higher education. </li></ul></ul><ul><li>Homework Help </li></ul><ul><ul><li>Provide teens with homework assistance and study tips. </li></ul></ul>
  12. 13. Topics of Interest <ul><li>After-School Snacks </li></ul><ul><ul><li>We will offer healthy recipes for the kids! </li></ul></ul><ul><ul><li>Also, we will have a video of a teen chef making the recipes. (Kraft, Nabisco) </li></ul></ul><ul><li>1-on-1 Online Mentoring </li></ul><ul><ul><li>We will connect student with mentors via the web, email, and text messaging. </li></ul></ul><ul><ul><li>All mentors will be thoroughly screened and will only be able to reach the students through our instant messaging and email service. </li></ul></ul>
  13. 14. Topics of Interest <ul><li>iQ Book Club </li></ul><ul><ul><li>Students suggest books and provide reviews. </li></ul></ul><ul><ul><li>Donate-A-Book Book Drive! </li></ul></ul><ul><li>iQ Sports </li></ul><ul><ul><li>We will highlight exceptional high school sports teams and athletes. </li></ul></ul><ul><ul><li>Publish video highlights from different games. (local news channel) </li></ul></ul>
  14. 15. Marketing & Sales Plan <ul><li>Solicit media outlets that strongly influence our target demographic : </li></ul><ul><ul><li>Print </li></ul></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Radio </li></ul></ul><ul><ul><li>Television </li></ul></ul><ul><li>Potential Prospects </li></ul><ul><ul><li>Work only with advertisers who share our vision. </li></ul></ul>
  15. 16. Marketing & Sales Plan <ul><li>Retailers </li></ul><ul><li>Broadcast Channels (AOL, TimeWarner, Viacom) </li></ul><ul><li>Membership Organizations </li></ul><ul><li>Entertainment </li></ul><ul><li>Travel, Transportation </li></ul><ul><li>Telecom / Technology (Dell, Microsoft) </li></ul><ul><li>Job Boards </li></ul><ul><li>Food – Whole Foods </li></ul><ul><li>Education Tools </li></ul><ul><li>Nonprofits (, MADD, SADD) </li></ul><ul><li>Financial Institutions </li></ul><ul><li>Educational Institutions / Grants / Lenders </li></ul>
  16. 17. Marketing & Sales Plan <ul><li>Selling Points for Advertisers </li></ul><ul><ul><li>Business and Entertainment Industry Endorsed </li></ul></ul><ul><ul><li>Demographics’ first choice: provides new and latest information can’t be found elsewhere (interviews, research, reader-demanded content). </li></ul></ul><ul><ul><li>Interactive: Format allows for daily engagement with readers </li></ul></ul><ul><ul><li>A resource used by parents, teachers, and mentors – provided to them easily </li></ul></ul><ul><ul><li>Easily accessible / aggressive in reaching out to the demographic </li></ul></ul>
  17. 18. Sales Strategy <ul><li>Advertiser Engagement Goals </li></ul><ul><ul><li>Increased Brand Awareness </li></ul></ul><ul><ul><li>Improve Sales for a Product or Service </li></ul></ul><ul><ul><li>Increased Relevant Visitor Traffic </li></ul></ul><ul><ul><li>Improved Search Engine Rankings </li></ul></ul><ul><ul><li>Reputation Management </li></ul></ul>
  18. 19. Sales Strategy <ul><li>Brand Development & Synergy </li></ul><ul><ul><li>Leveraging Teenage Social Media </li></ul></ul><ul><ul><ul><li>Different types of Ad Revenue Streams </li></ul></ul></ul><ul><ul><ul><ul><li>Banner Ads </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Monthly Newsletter Sponsorship </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Homepage Text Link Sponsorship </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Product Placement/Month </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Monthly Tweet Packages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Quarterly Web Seminars (Webinars) </li></ul></ul></ul></ul>
  19. 20. Why Invest in ? <ul><li>Highly coveted demographic </li></ul><ul><ul><li>Great Public Relations, good exposure (TV, print, events, Web), and synergy between demographic, sponsors, and GlobalTeen. </li></ul></ul><ul><ul><li>Teens have more disposable income. </li></ul></ul><ul><ul><li>Sponsors share our commitment to learning and excellence. </li></ul></ul>
  20. 21. Why Invest in ? <ul><li>Social Media </li></ul><ul><ul><li>It is the future of advertising. </li></ul></ul><ul><ul><li>We will position ourselves to take advantage of the tremendous advertising dollars that will be spent. </li></ul></ul><ul><li>Even though our target demographic is teens, our content will also interest parents and teachers trying to reach their children and students, respectively. </li></ul>
  21. 22. Social Media: Interactive Marketing Spend (2009-2014)
  22. 23. Advisory Board <ul><li>Dr Benjamin Chavis -Hip Hop Summit Action Network </li></ul><ul><li>Greg “Grouchy” Watkins- Co-Founder of </li></ul><ul><li>Rev. Yearwood- Founder of the Hip Hop Caucus </li></ul><ul><li>Farrah Gray- Book Publisher and Self Made Millionaire by the age of 15 </li></ul><ul><li>Egypt- Radio Personality </li></ul><ul><li>Cathy Hughes-Founder of Radio One </li></ul>
  23. 24. Synergy with RUSH Communications <ul><li>We can promote Pastry </li></ul><ul><li>We can promote the Rush Card to teens. </li></ul><ul><li>We can bring more awareness to the RUSH Blueprint as well as the other non-profits that are currently under the umbrella. </li></ul><ul><li>We will capture the 13-19 demographic and most of their parents are already familiar with </li></ul>