Class for SPECO on sports 2.0

SPECO Sport 2.0 Sport in the web 2.0 era

About me Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gijsbregt%20Brouwer Or: google me!

About today ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sport on the internet ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sport on the internet Sport on the internet

Experience Economy ,[object Object],[object Object],[object Object],[object Object]

Sport experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Improving the experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sport in general ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007

Business: sponsoring Sponsor and/or media Sponsee Association Means Agreement

Business: sponsoring 2.0 Sponsor and/or media Sponsee consumer fan platform ,[object Object],[object Object],[object Object]

Media & rights: losing grip Stap 3 Rights Different formats Content Edited video Syndicated content consumers device Content played on a central site Sport Platform Content storage ,[object Object],[object Object],[object Object]

Show me the money! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Sport Matrix ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Sport Matrix Social Sport Matrix

Active vs passive Improving sports through internet End user is in charge Active  athlete  own results & activity Passive  fan  idol’s results & activity

Active community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Passive community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Active tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Passive tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Active news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Passive news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Active gaming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Passive gaming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

International trends ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007

International trends International trends

A short survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

National trends ,[object Object],[object Object],[object Object],[object Object],[object Object]

National trends National trends

Netherlands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social media: sport communities

Future developments ,[object Object],[object Object],[object Object],[object Object],[object Object]

Future developments Future developments

I’ve seen the future … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technique couples offline & online

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions

Class for SPECO on sports 2.0

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Class for SPECO on sports 2.0