Technological innovation has transformed sports in several key areas: athletes, audiences, and athletic venues. For athletes, companies create wearables and training tools to enhance performance and safety. For audiences, apps and platforms enhance the experience of watching sports from afar. For venues, startups offer new ticketing, merchandise, and social media tools. E-sports have also grown significantly, with platforms supporting online competitions and teams. Overall, the combination of sports passion and emerging tech will continue developing new ways to engage fans and improve athletic training.

1. Breaking down Sports Tech

2. How did technological innovation
transform sports?

3. Fact: eSports (video games as a sport) can be considered "real" sports
Source: http://factmyth.com/factoids/esports-are-real-sports/

4. Sports

5. Athlete of Tomorrow can be defined by any company that is providing a product or service to enhance
an Athlete’s performance and/or safety in competition.
Next-Gen Fan can be defined by any company that can enhance enjoyment of live sport broadcast for
the Audience while not physically being present at the event.
Future Arena can be defined by any company that is intended to heighten the impact of live viewing
experiences inside the Athletic Venue.
3 particular areas in sports - Athlete, Audience and Athletic Venue
Source: http://blog.ttcp.com/breaking-sports-tech/

6. Sports Tech – Sector Mapping
Source: http://blog.ttcp.com/breaking-sports-tech/
How are sports tech companies defined from a “non-sports”, sector-specific angle?

7. Sports Tech – Market Map

8. Sports Tech – Market Map

9. Companies that started in Sports Tech (YoY)

10. (Only 7 months counted in 2016)
Venture investments in Sports Tech (YoY)

11. Venture investments in Sports Tech (world map)

12. Examples
Athlete of tomorrow

13. Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep,
weight and more.

14. Healbe GoBe is the only wearable device that automatically measures the calories you consume and
burn, by reading the glucose in your cells.

15. Halo Sport is the first-ever headset that stimulates the part of your brain responsible for muscle
movement.

16. Athos is smart performance apparel that monitors your biosignals and distills them into meaningful
insights.

17. Heddoko is a wearable motion capture system that captures and analyzes human movement data to
reduce the risk of injury and improve performance.

18. Kenzen is a real-time sweat analysis monitor that continuously measures hydration, vital signs and a
set of key biometrics.

19. Gatorade is developing a "smart cap" that communicates digitally with a band aid-like sweat patch to
track users' hydration.

20. The STRIVR platform utilizes immersive VR to help individuals learn faster and more effectively,
which improves reaction time, pattern recognition, and decision making in the real world.

21. Examples
Next-Gen Fan

22. SB Nation is the fastest growing online sports media brand, consisting of national sports site
SBNation.com and 300 individual team and sport sites

23. FloSports is the innovator in live digital sports & original content.

24. DraftKings is the world’s leading skill-based Daily Fantasy Sports (DFS) platform that allows fans in
North America and the UK to compete in single-day, online fantasy sports contests across the largest
variety of professional sports.

25. FanDuel is a web-based fantasy sports game and the second largest daily fantasy sports company (as
measured by entry fees) in the daily fantasy sports industry.

26. NextVR is the leader in broadcasting live events in virtual reality. NextVR's platform provides fans
with extraordinary access and profound immersion to the world’s greatest sports and music events.

27. LiveLike is a VR platform company that enables broadcasters and sports teams to deliver immersive,
live sports viewing experiences

28. Vogo Sport develops sports mobile technology products that offer a viewing experience for live
in-venue sports fans.

29. First V1sion has created a camera that sits on players' chests and beams footage from the pitch or
court to our TV sets.

30. Examples
Future Arena

31. SeatGeek is an event ticket marketplace and aggregator of sports, concert, and theater tickets.

32. Gametime makes finding the perfect live experience remarkably fast and easy (especially last-minute).

33. Livement sells tickets and concessions for sports stadiums from mobile phones.

34. HYP3R's real-time, location-based social media engagement platform lets marketers surprise and
delight customers when and where it matters most.

35. Sidestep is here to make live event merchandise more accessible and the experience at the event more
empowering.

36. eSports

37. eSports – Category Map

38. Mergers & acquisitions in eSports

39. Examples
E-sports

40. Twitch is the world's leading video platform and community for gamers.

41. Beam is a next-generation live streaming platform for gamers that lets viewers participate in the
gameplay itself

42. Teamfind helps players find teams and teammates for World of Warcraft arenas and RBGs, and League
of Legends ranked.

43. Player.me is the social discovery platform for the gaming community.

44. Pinion is the original revenue generating content engine for gamers.

45. Turtle Entertainment is the world's #1 gaming promoter.

46. DreamHack is the world's largest computer festival.

47. AlphaDraft is a daily fantasy game for eSports.

48. Unikrn helps people place bets on upcoming video game matches.

49. Curse is a global multimedia and technology company focused on creating content and products
specifically for gamers.

50. Discord is a modern free voice & text chat app for groups of gamers.

51. The companies & examples showcase that the emotional
attraction to Sport, combined with a technology-driven
ecosystem will continue to foster companies that enliven the
fan’s experience, sharpen the competitor’s edge, and keep
all of us on the edge of our seats.
And it’s very likely that virtual sports will play a more prominent role in
society as eSports will become more popular and technology evolves.
It’s even theorized that eSports could be an Olympic Sport as early as
the 2020 summer games*.
*Source: Forbes - http://bit.ly/2oD9Qbs
Conclusion

52. Thanks for reading!
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