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Sport 2.0 Sport in the web 2.0 era
About me  Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gijsbregt%20Brouwer
About today ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sport on the internet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sport on the internet Sport on the internet
Experience Economy ,[object Object],[object Object],[object Object],[object Object]
Sport experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sport in general  ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Business: sponsoring Sponsor  and/or media Sponsee Association Means Agreement
Business: sponsoring 2.0 Sponsor and/or media Sponsee  consumer fan platform ,[object Object],[object Object],[object Object]
A platform for sport content
Media & rights: losing grip Stap 3 Rights Different  formats Content Edited  video Syndicated content consumers device Content played on a central site Sport Platform Content storage ,[object Object],[object Object],[object Object]
Show me the money! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Sport Matrix  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Sport Matrix  Social Sport Matrix
Active vs passive Improving sports through internet End user is in charge Active    athlete    own results & activity Passive    fan    idol’s results & activity
Active community
Active community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Active community
Passive community
Passive community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passive community
Active tools
Active tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Active tools
Passive tools
Passive tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passive tools
Active news
Active news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Active news
Passive news
Passive news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passive news
Active gaming
Active gaming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Active gaming
Passive gaming
Passive gaming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passive gaming
International trends ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
International trends International trends
A short survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USA
Germany
Brittain
National trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
National trends National trends
Netherlands
Netherlands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media: sport communities
Social media: tools
Social media: news
Social media: gaming
Future developments ,[object Object],[object Object],[object Object],[object Object],[object Object]
Future developments Future developments
I’ve seen the future … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I’ve seen the future …
Always in tune
Technique couples offline & online
Echangable & open content
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions
About me  Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gijsbregt%20Brouwer
Discussion

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Sport 2.0 the mid 2008 version