SMC11 Sport and Social Media Congress 2011

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Gijsbregt Brouwer

Early 2011 version of my "famous" presentation on how sports is changing because of internet and mobile

Technology Business Sports

Sport in 2011 & beyond
Sport is social again

Gijsbregt Brouwer

Social Media Congres ‐ #SMC11 ‐ Amsterdam ‐ 24/02/2011

Gijsbregt Brouwer
www.sport28.nl
www.brightguys.nl

Sponsoring 2.0
Experiences
Sports 2.0
QuesIons

Sports 2.0
Improving sports 
thru internet & 
mobile

Sponsoring 1.0
AssociaIon

Sponsor 
Sponsee
and/or media
Agreement

Means

Sponsoring 2.0 • InteracIon
• Value creaIon
• ConInuous experience

plaOorm
Sponsor
consumer fan Sponsee 
and/or media

Deepen:
• Mobile
• Smart stadium
• Digital signage
Broaden:
• CommuniIes
• More content
• Sport date/meet

Lengthen:
Experience 1.0: • CommuniIes
• No mobile • Games
• No web 2.0 • Planning
• Not personal • Blogs
• No context • RegistraIon

Dribbli was developed to capitalize on the digital transformational opportunity of the sports industry and to revolutionize the sports participants’ experience in the digital era. We build a digital system based on an integrated crowdsourcing mobile app that digitizes every individual that takes part in each competition, while providing them and their families and fans with a unique user experiences, that enables them to upload, share and consume data and information. Video streaming, Machine Learning, Artificial Intelligence and other top-notch technologies provides tools and solutions that are vital to improve: The management of the competition The level of engagement of all participants The accuracy of all the statistics and KPIs for sports marketers The automatization of best management practices combined with Dribbli's app was designed to revolutionize the user experience of each member of the grassroots sport's ecosystem. From competition administrators to referees, from players and coaches to parents, friends and fans, our platform identifies, digitizes and connects the sporting community while empowers every individual in sports with a digital version of their offline experience via the mobile app. This project main goal will be to: Build a human-centered approach-based system for all your digital assets

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