This document discusses the shift in approaches to early childhood intervention in the UK from a focus on reducing child poverty to an emphasis on reforming parental behaviors and skills. It outlines the policies of New Labour, the Coalition government, and organizations like the Centre for Social Justice that promote investment in the early years and parenting programs to break intergenerational cycles of disadvantage. Critics argue this redefines social problems in moral terms and focuses narrowly on educational and economic goals rather than challenging inequality.