This document discusses both the promise and potential pitfalls of data use in the non-profit sector. While data can empower people by providing information to make informed choices, there are also risks if not handled responsibly. Specifically, non-profits may collect and use personal data without proper consent, guidelines, or oversight. The document warns against thinking that more data is always better and that technology alone empowers. It advocates for a responsible approach that considers issues like identity, consent, re-use, and doing no harm. Real-life examples will be presented of challenges around police body cameras, digital redlining, and the Netflix Prize effect to illustrate these issues.