SXSW is an annual conference in Austin, Texas that brings together professionals in the interactive, film, and music industries. It has over 75,000 participants each year across its three festivals. The conference provides opportunities for networking, learning about emerging trends and innovations, finding jobs or internships, and promoting brands. It features panels, workshops, keynote speakers, and social events that allow attendees to gain insights on topics like digital media, entrepreneurship, technology, and storytelling.

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South By Southwest
(SXSW)
2014
#sxsw2014

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What is SXSW?
• Interactive Media, Film and Music
Festivals in Austin, TX
• 75,000 or more participants each year
in the three festivals
• Interactive Media: Hands-on training to
big-picture analysis of the future
– 30,000 participants
– 74 countries
– 21st year

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Before and After
• Before
–Panel Picker: Crowdsourcing
panel selection
–SxSocial: Social app/site for
those going (NDSU
connection)
• After
– LinkedIn
– Internship possibilities
– Guest lecturer
– Opportunity to test software
SXSW App screen shot

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Key Takeaways
We live in a period of significant disruption in the arts, media
and communication industries.
– Technology has removed the gatekeepers.
• Social media builds fans, mobilizes critics.
– Content drives monetization.
– Data informs decision-making.
– We are at a crossroads in discussions about privacy.
How can we teach our students to develop meaningful ideas
and content?

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Workshop
• Longer periods to learn
about a topic
• “Visual Storytelling”
– Move audience from what
is to what can be
– Audience is the hero
– STAR moment
Nancy Duarte conducts a
workshop on visual storytelling.

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Entrepreneurship Topics
• Regionalization of
entrepreneurship
• Using infrastructure and
apps to disrupt traditional
business practices
• Must have a network around
your product
• Sharing economy Steve Case, founder of America
Online, interviewed by Emily
Chang, reporter for Bloomberg
Media.

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Digital Manufacturing
• Digital manufacturing has
reduced the cost and scale of
manufacturing
Chicago Mayor Rahm Emmanuel
demonstrates a CNC milling
machine with Inventables
founder, Zach Kaplan.

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Chelsea Clinton
• “I’m obsessed with diarhea
in children.”
• Apps used
• Need for transparency
• Need for common health
metrics and a neutral site to
track and measure
international health data Chelsea Clinton interviewed by
editor of Fast Company, Robert
Safian, following her keynote
presentation.

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Are We All Producers?
• Netflix is changing the
distribution process
• Engage the second screen
• Know your audience--50
Shades
• 30% of Sundance movies
were crowdfunded
• Have a good story Dana Butelli, Producer of House of
Cards, 50 Shades of Gray and others,
interviewed by Randi Zuckerberg, of
Zuckerberg Media (and the sister of
Facebook founder, Mark.)

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Instagramming the News
• Instragram goes alongside
traditional photo work
(iPhone as second camera)
• Instragram has power to
influence international
action
• Stories told in real-time
• Herefeed.com Head of Time photo department
interviews Dan Toffey, who runs
community program of Instragram,
and Daniel Guttenfelder,
photojournalist.

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Dr. Neill deGrasse TysonDr. Neill deGrasse Tyson
"How much do you still wonder about the world around you?""How much do you still wonder about the world around you?"
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Adam SavageAdam Savage
"Art and science have always been the twin engines pushing our
species forward."
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Leadership Insights
• Flatter organizations
• Power is not based on knowledge
• Coaching more than managing
• Tolerance for making mistakes
• Employees are measured like never
before
• More autonomy to staff
• Work and personal are merging
• Collaborative work space
• Recharge and reflect on weekend
• Culture of the company comes from
the top "
Joanna Coles, editor of Cosmo,
interviews Pete Cashmore, founder of
Mashable, and Olivier Fleurot, CEO of
MSLGroup, a strategic marketing
company.

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Branding Everything

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Awards and Competitions
• Student Entrepreneurship
competition
• Interactive Media Awards
• Accelerator sessions

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Parties
• Networking Opportunities
• Showcase of New Products
• Opportunities to Promote a
Brand
• Free food and drink