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2015 Brownwood Parks
& Recreation Survey
Clients: David Withers, Emily Crawford, & Bobby Rountree
Consultants: Brittany Cavness, Chandler Condra, Burke
Edwards, Kellee Greenwood, Kelcie Hunter, Summer King,
Victoria Krawczynski, Adam Lloyd, Sean Locker, Natali
Maldonado, Kevin M. Kelley, PhD.
Agenda
• Method & promotion
• Respondent totals & demographics
• Survey results
• Appendix
Project Method
• Draft & format survey
• Distribute & promote: two-pronged approach
• Hard copy & poster campaign
• Digital campaign
• Collect data
• Analyze data & create report
Promotional Outlets Used
1. Facebook (personal & professional)
2. Good2CU text
3. Hard copy distribution
4. Posters with QR codes
5. Brownwood City website
6. KXYL Newstalk radio
7. HPU faculty email campaign
Demographics
Survey Results
1. I’m satisfied with the
quality of parks and
recreation in Brownwood
2. I’m satisfied with the
quality of parks in my
neighborhood
3. I feel safe when I visit a
park in Brownwood
4. Better parks will help
improve our city’s image
5. I feel that parks help
strengthen our city
economically
6. The city should improve
existing parks before
developing new ones
Appendix
Table of Contents
• Favorite Activities by Ward
• Favorite Activities by Age
• Skateboarding as a Favorite Activity by Age
• Important Park Features by Age
• How Safe Respondents Feel by Ward
• Neighborhood Satisfaction by Ward
• Satisfaction of Overall Parks and Rec Quality by Ward
Favorite Activates by Ward
• Ward 1
• Ward 2
• Ward 3
• Ward 4
• Ward 5
Favorite Activities by Age
• Under 18 years old
• Age 18-24 years old
• Age 25-35 years old
• Age 36-54 years old
• Age 55-65 years old
• Age 66 & above
Important Park Feature by Age
• Under 18 years old
• Age 18-24 years old
• Age 25-35 years old
• Age 36-54 years old
• Age 55-65 years old
• Age 66 & above
For additional information see
formal report

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City Presentation

  • 1. 2015 Brownwood Parks & Recreation Survey Clients: David Withers, Emily Crawford, & Bobby Rountree Consultants: Brittany Cavness, Chandler Condra, Burke Edwards, Kellee Greenwood, Kelcie Hunter, Summer King, Victoria Krawczynski, Adam Lloyd, Sean Locker, Natali Maldonado, Kevin M. Kelley, PhD.
  • 2. Agenda • Method & promotion • Respondent totals & demographics • Survey results • Appendix
  • 3. Project Method • Draft & format survey • Distribute & promote: two-pronged approach • Hard copy & poster campaign • Digital campaign • Collect data • Analyze data & create report
  • 4. Promotional Outlets Used 1. Facebook (personal & professional) 2. Good2CU text 3. Hard copy distribution 4. Posters with QR codes 5. Brownwood City website 6. KXYL Newstalk radio 7. HPU faculty email campaign
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 13.
  • 14.
  • 15. 1. I’m satisfied with the quality of parks and recreation in Brownwood 2. I’m satisfied with the quality of parks in my neighborhood 3. I feel safe when I visit a park in Brownwood 4. Better parks will help improve our city’s image 5. I feel that parks help strengthen our city economically 6. The city should improve existing parks before developing new ones
  • 16.
  • 17.
  • 19. Table of Contents • Favorite Activities by Ward • Favorite Activities by Age • Skateboarding as a Favorite Activity by Age • Important Park Features by Age • How Safe Respondents Feel by Ward • Neighborhood Satisfaction by Ward • Satisfaction of Overall Parks and Rec Quality by Ward
  • 20. Favorite Activates by Ward • Ward 1 • Ward 2 • Ward 3 • Ward 4 • Ward 5
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Favorite Activities by Age • Under 18 years old • Age 18-24 years old • Age 25-35 years old • Age 36-54 years old • Age 55-65 years old • Age 66 & above
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Important Park Feature by Age • Under 18 years old • Age 18-24 years old • Age 25-35 years old • Age 36-54 years old • Age 55-65 years old • Age 66 & above
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. For additional information see formal report