BizGo Games - City Passport Program
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This document describes a City Passport game marketing campaign for businesses in the Daytona Beach area. The campaign involves distributing passport booklets to local residents who visit participating businesses to get stamps and earn entries to win prizes. It is estimated that over 750 residents will participate, generating over 1 new customer per day for businesses. The cost per participant is $3.33, making it an affordable way for businesses to get new customers through the promotional game. Interested businesses can contact the company representatives for more information.
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BizGo Games - City Passport Program
- 1. CITY PASSPO RT G AM E I N T E R A C T I V E D I R E C T M A I L C A M P A I G N
- 2. THE GAME – DAYTONA BEACH AREA WIN Explore World FamousDaytona Beach Area for your chance toWIN Cash & Prizes! CITY PASSPORT ENTER TO CA S H & PRIZES O V ER $5, 000 5889 S Williamson BlvdSuite 1322D Port Orange, FL 32128Phone: 386-256-2832Visit Us Online: http://bizgogames.com OPEN YOUR CITY PASSPORT NOWTO EXPLORE YOUR CITY AND WIN! WIN Explore World Famous Daytona Beach Area for your chance to WIN Cash & Prizes! CITY PASSPORT ENTER TO C ASH & PRI ZES OVE R $5,00 0 889 S Williamson Blvd uite 1322D Port Orange, FL 32128 Phone: 386-256-2832 ttp://bizgogames.com R CITY PASSPORT NOW E YOUR CITY AND WIN!
- 4. THE TARGET MARKET • CONSUMER RECEIVES CITY PASSPORT IN THE MAIL • AGES: 25-84 • INCOME: $25K - $100K • DIRECT MAIL RECIPIENTS: RESIDENTIAL ONLY • CONSUMERS IN SELECT MARKETS RECEIVE CITY PASSPORT • DAYTONA AREA • ~46K HOUSEHOLDS
- 5. BUSIN ESS G AM E BEN EFITS C I T Y P A S S P O R T B E N E F I T S T O B U S I N E S S O W N E R
- 6. BUSINESS OWNER BENEFITS • TARGETED DIRECT MAIL CAMPAIGN WITH OPPORTUNITY TO INTERACT WITH YOUR CUSTOMERS • CASH AND PRIZE MOTIVATORS FOR CONSUMERS • INCREASE IN WALK-IN TRAFFIC TO BUSINESS • HIGHER ROI THAN TRADITIONAL PRINT ADVERTISING • EXAMPLE: COUPON BOOKS, “SAVER” ADS
- 7. COMMUNITY BENEFITS • $5K IN GENERAL CASH PRIZE GIVEAWAY • $25 GIFT CARD GIVEAWAY FROM EACH PARTICIPATING BUSINESS “TO PROMOTE YOU” DOLLARS SPENT IN LOCAL BUSINESSES, STAY LOCAL OVER $5K TOTAL IN CASH AND PRIZES
- 8. COMMUNITY BENEFITS • $5,000 DONATION TO LOCAL COMMUNITY NON-PROFIT ORGANIZATIONS • BIZGO GAMES, INC. BUSINESS MATERIALS SOURCED THROUGH LOCAL BUSINESSES DOLLARS SPENT IN LOCAL BUSINESSES, STAY LOCAL
- 9. ADDITIONAL OWNER BENEFIT Upon agreement finalization, BizGo Games will re-invest $25 towards the purchase of a gift-card from each participating business in the City Passport game to give away at the contest drawing.
- 10. AD INFORMATION • 4.65”W x 6”H - Ad Size • 3.15”W X 0.50”H - Offer Size • Full Page • Full Color • Runs 13 Weeks • One Business Type/Passport $2,500 Ad RateAll Passport Participants get 20% off their purchase. Redeemed when passport page has been stamped. Offer Expires: July 31, 2015 OFFER REDEMPTION STAMP HERE SA M PLE
- 11. SERVICE COMPARISON - FIRST TIER B I Z G O G A M E S • 4.65” x 6” Ad Full Color • Runs 13 Weeks • 20 # paper “ S A V E R ” A D S • 4” x 5” Ad Full Color • Runs 13 Weeks • Newsprint Paper 1. Comparison of Florida Pennysaver for13-week run in North Daytona Beach, FL Breakdown: $192.30/week Total of $2,500/run1 Breakdown: $303.95/week plus $175 for full color print Total of $4,126.35/run1
- 13. GAME REQUIREMENTS • CONSUMERS VISIT THE BUSINESSES LISTED IN THE PASSPORT TIERS TO EARN ENTRIES • NINETY (90) DAY WINDOW TO COMPLETE BUSINESS VISITS
- 14. GAME REQUIREMENTS – BUSINESS VISITS ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here ABC Business Stamp Here Full Name: __ Address: ____ Address 2: __ City: _______ State: ______ Zip: ________ Phone: _____ Email: ______ No purchase neces completely filled ou than July 31, 2015. directly on August 2 Games, Inc. websi least 18 year of ag I would like • GET THEIR PASSPORT CARD STAMPED BY THE BUSINESS • BUSINESS TO STAMP THE CARD • BUSINESS CAN ALSO STAMP THE AD OFFER IN THE PASSPORT TO ENSURE REDEMPTION
- 15. • CONSUMER WITH A COMPLETED CARD CAN DROP OFF THE CARD AT YOUR BUSINESS USING A BIZGO GAMES DROPBOX • DROPBOX WILL BE SERVICED BY BIZGO GAMES AND DROPBOX ENTRY PICK UPS WILL BE SCHEDULED WITH BUSINESS GAME REQUIREMENTS – DROPBOX
- 17. RESPONSE RATE EXAMPLE • CITY PASSPORTS AD RATE: $2,500 • TOTAL HOUSEHOLDS: 46,600 (DAYTONA BEACH) • 1.61% ESTIMATED RESPONSE RATE1 MORE THAN 750 ESTIMATED GAME PARTICIPANTS 1. BizGo Games Distributor’s proprietary database of over 20K ad events allows them to predict response with 90% confidence.
- 18. NEW CUSTOMERS AD BREAKEVEN RATE = 125 CUSTOMERS • ESTIMATED AT 17% PARTICPANT TO CUSTOMER CONVERSION MORE THAN 1 NEW CUSTOMER PER DAY
- 19. COST PER PARTICIPANT RESPONSE $3.33 PER WALK-IN PARTICIPANT GETTING A PROSPECTIVE CONSUMER IN THE DOOR IS HALF THE BATTLE!
- 20. LEARN MORE ABOUT THE CITY PASSPORT Interested in working with us? Contact Us: Sasha Rodriguez, CEO: sasha@bizgogames.com Heather Cadle, VP: heather@bizgogames.com Call Us Today: 386-252-2832