The document discusses how contactless payment brands like MasterCard Paypass can provide more value to merchants through targeted promotional messaging. It proposes that Paypass cards could store customer shopping patterns and payment history to allow merchants to deliver personalized coupons and offers at the point-of-sale through the card receipt. This would help merchants attract new customers, reward existing ones, and potentially increase transaction volumes for payment brands.
The document discusses how contactless payment brands like Visa payWave can provide more value to merchants. It proposes embedding targeted marketing messages and coupons in payment cards to help merchants attract customers, build loyalty, and lower their promotional marketing costs. Examples of targeted messages include coupons for occasional customers, game programs to encourage repeat visits, and VIP perks for frequent shoppers. When payment brands provide this kind of value, merchants are more likely to prefer and promote that brand over competitors.
7 Secrets Of Successful Neighborhood Marketing ExcerptJohn Marek
This document summarizes the key principles of neighborhood marketing from a book. It provides examples of unique promotional strategies used by local businesses to attract customers in their immediate area. The strategies aim to create memorable experiences for customers to associate with the business and consider them for their purchase over competitors. Some techniques discussed include giving away small gifts, customizing generic marketing materials, and finding opportunities to help customers solve problems they may face. The overall message is that local businesses should think creatively about how to market directly to their neighborhood customers in a personalized way rather than relying on traditional mass advertising methods.
This document promotes a newsletter that provides strategies for marketing to affluent customers. It discusses how affluent spending is increasing and concentrating in a minority of households. Subscribing to the newsletter would help businesses understand affluent customers and adapt their marketing to attract these lucrative buyers who are less price-sensitive. The newsletter is offered at a discounted trial rate for members and promises to help subscribers gain new high-spending clients and significantly increase their profits.
This document provides 10 marketing tips for businesses to consider during an economic downturn. The tips include analyzing what is and isn't working, focusing on customer retention through loyalty programs, refining target audiences, investing in areas of growth, focusing messaging on value, differentiating from competitors, negotiating media rates, exploring new digital marketing channels like mobile and social media, and learning about future-oriented trends like social media marketing. The overall message is that while times are tough, smart marketing tactics can help businesses survive and possibly thrive during a recession.
The store experienced a 25% drop in sales after relocating to a new location in the mall two years ago. Customer comments indicate that the new location has less foot traffic and is farther away from other stores. The document proposes several localized marketing ideas to increase awareness of the store's new location and drive customer loyalty and sales, including a store reopening event, customer winback programs, and new customer acquisition programs. It requests corporate support for direct mail, email, and other campaigns targeting past and new customers.
There is rigid competition in the jewellery retail business and every day changes in customers demand and needs. With the change of customer behavior you shall concentrate on retaining customer. Efforts to sell and promotion are no longer working as it used to be earlier.
Nationally renowned real estate guru shares what the real goal of success is. How will your business practices benefit you, your family, and the client?
Retail marketing strategies from Middle East Retail ForumMichael Leander
Clipping from coverage of the Middle East Retail Forum Marketing Conclave in Dubai. Mentioning Michael Leander (speaker), Leonard Otto, retail expert Simon Hathaway, Shawn Sipman, Natasha Rockstrom, Nandakumar Vijayan, Kritika Rawat and others.
The document discusses how contactless payment brands like Visa payWave can provide more value to merchants. It proposes embedding targeted marketing messages and coupons in payment cards to help merchants attract customers, build loyalty, and lower their promotional marketing costs. Examples of targeted messages include coupons for occasional customers, game programs to encourage repeat visits, and VIP perks for frequent shoppers. When payment brands provide this kind of value, merchants are more likely to prefer and promote that brand over competitors.
7 Secrets Of Successful Neighborhood Marketing ExcerptJohn Marek
This document summarizes the key principles of neighborhood marketing from a book. It provides examples of unique promotional strategies used by local businesses to attract customers in their immediate area. The strategies aim to create memorable experiences for customers to associate with the business and consider them for their purchase over competitors. Some techniques discussed include giving away small gifts, customizing generic marketing materials, and finding opportunities to help customers solve problems they may face. The overall message is that local businesses should think creatively about how to market directly to their neighborhood customers in a personalized way rather than relying on traditional mass advertising methods.
This document promotes a newsletter that provides strategies for marketing to affluent customers. It discusses how affluent spending is increasing and concentrating in a minority of households. Subscribing to the newsletter would help businesses understand affluent customers and adapt their marketing to attract these lucrative buyers who are less price-sensitive. The newsletter is offered at a discounted trial rate for members and promises to help subscribers gain new high-spending clients and significantly increase their profits.
This document provides 10 marketing tips for businesses to consider during an economic downturn. The tips include analyzing what is and isn't working, focusing on customer retention through loyalty programs, refining target audiences, investing in areas of growth, focusing messaging on value, differentiating from competitors, negotiating media rates, exploring new digital marketing channels like mobile and social media, and learning about future-oriented trends like social media marketing. The overall message is that while times are tough, smart marketing tactics can help businesses survive and possibly thrive during a recession.
The store experienced a 25% drop in sales after relocating to a new location in the mall two years ago. Customer comments indicate that the new location has less foot traffic and is farther away from other stores. The document proposes several localized marketing ideas to increase awareness of the store's new location and drive customer loyalty and sales, including a store reopening event, customer winback programs, and new customer acquisition programs. It requests corporate support for direct mail, email, and other campaigns targeting past and new customers.
There is rigid competition in the jewellery retail business and every day changes in customers demand and needs. With the change of customer behavior you shall concentrate on retaining customer. Efforts to sell and promotion are no longer working as it used to be earlier.
Nationally renowned real estate guru shares what the real goal of success is. How will your business practices benefit you, your family, and the client?
Retail marketing strategies from Middle East Retail ForumMichael Leander
Clipping from coverage of the Middle East Retail Forum Marketing Conclave in Dubai. Mentioning Michael Leander (speaker), Leonard Otto, retail expert Simon Hathaway, Shawn Sipman, Natasha Rockstrom, Nandakumar Vijayan, Kritika Rawat and others.
The document discusses how providing targeted promotional offers and marketing messages to merchants and customers through payment data stored on debit cards can increase the value of a debit brand to both merchants and banks. It argues that a debit brand that offers this kind of targeted messaging and promotion capability will see increased transaction volumes, higher interchange fees justified by the added value to merchants, and more issuers preferring that brand over others. The document promotes these capabilities for the Maestro debit brand in particular.
This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.
The document discusses whether contactless payments will change the global payments landscape. It notes that contactless adoption has been slow, with only 25 million contactless cards issued in the US in 2007 versus 300 million magstripe cards. Merchants have been reluctant to accept contactless due to the small number of contactless cards and users. However, the document argues that contactless payments could become irresistible to merchants if banks use contactless data to deliver targeted promotions and messaging to customers at the point of sale. This would provide value to merchants through low-cost promotional marketing and help increase merchant acceptance of contactless payments.
The document describes a marketing product called Traffic Ticket that is designed to drive customer traffic and sales. It provides response rates of 10-35% for retailers. Customers receive a ticket that they must take to the retailer's store to see what prize they won in order to increase foot traffic and sales. The summary provides examples of companies that saw significant response rates and increases in new accounts, sales, and customer retention using Traffic Tickets.
This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.
This document provides an overview and survival guide for ecommerce advertising during the 2010 holiday season. It discusses the mixed economic outlook and consumer sentiment, trends in online retail sales, and the importance of search, social media, and timing for promotional campaigns. Key recommendations include having a marketing calendar with planned deals, diversifying advertising placements, leveraging social platforms like Facebook, optimizing creative messaging, managing inventory levels and keywords, and closely tracking data to inform strategic adjustments.
GameStop aims to broaden its customer base and use resources efficiently. A proposal includes new punch coupons offering a free used game after 5 new game purchases to increase sales and reduce inventory. A texting system would notify past customers of upcoming promotions tailored to their interests to drive repeat visits. Success will be measured by sales increases and more returning customers. The $250,000 budget covers coupon production and distribution across stores as well as developing the texting program.
GameStop aims to broaden its customer base and use resources efficiently. A proposal includes new punch coupons offering a free used game after 5 new game purchases to increase sales and reduce inventory. A texting system would notify past customers of upcoming promotions tailored to their interests to drive repeat visits. Success will be measured by sales increases and more returning customers. The $250,000 budget covers coupon production and distribution across stores as well as developing the texting program.
GameStop aims to broaden its customer base and use resources efficiently. A proposal includes new punch coupons offering a free used game after 5 new game purchases to increase sales and reduce inventory. A texting system would notify past customers of upcoming promotions tailored to their interests to drive repeat visits. Success will be measured by sales increases and more returning customers. The $250,000 budget covers coupon production and distribution across stores as well as developing the texting program.
This document describes a marketing product called TrafficTickets that is designed to drive customer traffic. It works by distributing game pieces that direct customers to a sponsor's location to see what prize they won. Past campaigns have seen response rates up to 35% and generated significantly more customers than traditional promotions. TrafficTickets can be used for various applications like retail stores, auto dealerships, and trade shows. Pricing depends on the specifics of the campaign but past clients report greatly increased sales and customer conversions over previous promotion methods.
This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.
This document proposes a mobile-based electronic suggestion system called Suggestmob to help shop owners and event hosts easily collect feedback from customers and attendees. The system allows businesses to create an electronic suggestion card, print QR codes to display, and have customers submit feedback by scanning the code with their phone. This addresses issues with traditional paper cards like low response rates and difficult data analysis. The proposal outlines Suggestmob's business model, potential customer base in Thailand and globally, as well as their competitive advantages as a first mover focusing only on mobile surveys.
This document describes a marketing product called TrafficTickets that is designed to drive consumer traffic to retail locations. TrafficTickets are game pieces distributed to consumers that direct them to come to a retailer's point-of-sale display to see what prize they have won. This increases foot traffic and sales. Response rates for TrafficTickets campaigns range from 2-35% depending on the industry, much higher than other promotional tactics. The product can be used for various applications and is a turnkey service that includes premiums, production, distribution, and fulfillment. Pricing is customized based on the details of each individual campaign. Examples of successful TrafficTickets programs for retailers, banks, and automotive companies are provided that significantly
The document describes the features and benefits of a marketing program called Our Town America. The program targets new homeowners by mailing them a welcome package and gift certificates to local businesses. It then tracks redemption of the certificates and allows businesses to send thank you postcards. The program also offers social media marketing options like posting positive customer feedback on businesses' Facebook pages. The goal is to help businesses get new customers from moves in their area and build customer loyalty over multiple impressions.
1. The document outlines an advertising and marketing plan for a new Islamic banking product launch by OCB Islamic.
2. Various advertising channels are proposed such as newspapers, television, bus advertising, brochures and more.
3. An event is planned with booths, tents and name cards at a shopping center to create awareness and interest and drive people to sign up for products.
Mastercard's CMO wanted to transform marketing to better measure effectiveness and serve commercial objectives. Marketing evolved from Marketing 1.0 focusing on emotions to Marketing 4.0 leveraging digital connections. Key campaigns included Priceless Cities providing exclusive experiences, Priceless Surprises creating special moments people were passionate about, and Priceless Causes supporting charitable causes through spending. The Priceless Engine platform delivered personalized offers through stories and data to drive engagement and transactions with merchants and banks. Evaluations found the campaigns increased spending, brand preference, and were effective in engaging customers, though competitors could potentially copy the approach.
This document describes the products and services offered by Giftd, a platform that helps businesses grow traffic, improve customer loyalty, and boost conversions. Giftd offers various smart tools that can be added to a website, including referral programs, motivational tools to incentivize customers, and tools to collect user data. It also discusses loyalty programs, digital and physical gift cards, campaigns to promote group gifts and upsells, and analytics reports to track performance. The platform aims to deliver efficient customer acquisition and processing through an intuitive interface and data-driven tools and solutions.
This is a presentation of grass-root marketing strategies for home inspectors. These techniques and this system will allow Home Inspectors to grow a 100% by-referral business and stop advertising.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The document discusses how providing targeted promotional offers and marketing messages to merchants and customers through payment data stored on debit cards can increase the value of a debit brand to both merchants and banks. It argues that a debit brand that offers this kind of targeted messaging and promotion capability will see increased transaction volumes, higher interchange fees justified by the added value to merchants, and more issuers preferring that brand over others. The document promotes these capabilities for the Maestro debit brand in particular.
This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.
The document discusses whether contactless payments will change the global payments landscape. It notes that contactless adoption has been slow, with only 25 million contactless cards issued in the US in 2007 versus 300 million magstripe cards. Merchants have been reluctant to accept contactless due to the small number of contactless cards and users. However, the document argues that contactless payments could become irresistible to merchants if banks use contactless data to deliver targeted promotions and messaging to customers at the point of sale. This would provide value to merchants through low-cost promotional marketing and help increase merchant acceptance of contactless payments.
The document describes a marketing product called Traffic Ticket that is designed to drive customer traffic and sales. It provides response rates of 10-35% for retailers. Customers receive a ticket that they must take to the retailer's store to see what prize they won in order to increase foot traffic and sales. The summary provides examples of companies that saw significant response rates and increases in new accounts, sales, and customer retention using Traffic Tickets.
This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.
This document provides an overview and survival guide for ecommerce advertising during the 2010 holiday season. It discusses the mixed economic outlook and consumer sentiment, trends in online retail sales, and the importance of search, social media, and timing for promotional campaigns. Key recommendations include having a marketing calendar with planned deals, diversifying advertising placements, leveraging social platforms like Facebook, optimizing creative messaging, managing inventory levels and keywords, and closely tracking data to inform strategic adjustments.
GameStop aims to broaden its customer base and use resources efficiently. A proposal includes new punch coupons offering a free used game after 5 new game purchases to increase sales and reduce inventory. A texting system would notify past customers of upcoming promotions tailored to their interests to drive repeat visits. Success will be measured by sales increases and more returning customers. The $250,000 budget covers coupon production and distribution across stores as well as developing the texting program.
GameStop aims to broaden its customer base and use resources efficiently. A proposal includes new punch coupons offering a free used game after 5 new game purchases to increase sales and reduce inventory. A texting system would notify past customers of upcoming promotions tailored to their interests to drive repeat visits. Success will be measured by sales increases and more returning customers. The $250,000 budget covers coupon production and distribution across stores as well as developing the texting program.
GameStop aims to broaden its customer base and use resources efficiently. A proposal includes new punch coupons offering a free used game after 5 new game purchases to increase sales and reduce inventory. A texting system would notify past customers of upcoming promotions tailored to their interests to drive repeat visits. Success will be measured by sales increases and more returning customers. The $250,000 budget covers coupon production and distribution across stores as well as developing the texting program.
This document describes a marketing product called TrafficTickets that is designed to drive customer traffic. It works by distributing game pieces that direct customers to a sponsor's location to see what prize they won. Past campaigns have seen response rates up to 35% and generated significantly more customers than traditional promotions. TrafficTickets can be used for various applications like retail stores, auto dealerships, and trade shows. Pricing depends on the specifics of the campaign but past clients report greatly increased sales and customer conversions over previous promotion methods.
This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.
This document proposes a mobile-based electronic suggestion system called Suggestmob to help shop owners and event hosts easily collect feedback from customers and attendees. The system allows businesses to create an electronic suggestion card, print QR codes to display, and have customers submit feedback by scanning the code with their phone. This addresses issues with traditional paper cards like low response rates and difficult data analysis. The proposal outlines Suggestmob's business model, potential customer base in Thailand and globally, as well as their competitive advantages as a first mover focusing only on mobile surveys.
This document describes a marketing product called TrafficTickets that is designed to drive consumer traffic to retail locations. TrafficTickets are game pieces distributed to consumers that direct them to come to a retailer's point-of-sale display to see what prize they have won. This increases foot traffic and sales. Response rates for TrafficTickets campaigns range from 2-35% depending on the industry, much higher than other promotional tactics. The product can be used for various applications and is a turnkey service that includes premiums, production, distribution, and fulfillment. Pricing is customized based on the details of each individual campaign. Examples of successful TrafficTickets programs for retailers, banks, and automotive companies are provided that significantly
The document describes the features and benefits of a marketing program called Our Town America. The program targets new homeowners by mailing them a welcome package and gift certificates to local businesses. It then tracks redemption of the certificates and allows businesses to send thank you postcards. The program also offers social media marketing options like posting positive customer feedback on businesses' Facebook pages. The goal is to help businesses get new customers from moves in their area and build customer loyalty over multiple impressions.
1. The document outlines an advertising and marketing plan for a new Islamic banking product launch by OCB Islamic.
2. Various advertising channels are proposed such as newspapers, television, bus advertising, brochures and more.
3. An event is planned with booths, tents and name cards at a shopping center to create awareness and interest and drive people to sign up for products.
Mastercard's CMO wanted to transform marketing to better measure effectiveness and serve commercial objectives. Marketing evolved from Marketing 1.0 focusing on emotions to Marketing 4.0 leveraging digital connections. Key campaigns included Priceless Cities providing exclusive experiences, Priceless Surprises creating special moments people were passionate about, and Priceless Causes supporting charitable causes through spending. The Priceless Engine platform delivered personalized offers through stories and data to drive engagement and transactions with merchants and banks. Evaluations found the campaigns increased spending, brand preference, and were effective in engaging customers, though competitors could potentially copy the approach.
This document describes the products and services offered by Giftd, a platform that helps businesses grow traffic, improve customer loyalty, and boost conversions. Giftd offers various smart tools that can be added to a website, including referral programs, motivational tools to incentivize customers, and tools to collect user data. It also discusses loyalty programs, digital and physical gift cards, campaigns to promote group gifts and upsells, and analytics reports to track performance. The platform aims to deliver efficient customer acquisition and processing through an intuitive interface and data-driven tools and solutions.
This is a presentation of grass-root marketing strategies for home inspectors. These techniques and this system will allow Home Inspectors to grow a 100% by-referral business and stop advertising.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Spiced Paypass Sep 07
1. Making the region’s preferred contactless brand
2. The power of Differentiation! Technology from Welcome can make the paypass brand much more attractive to merchants.
3. Let the other brands struggle with major pains which occur when merchants are not excited. For example…
4. 1 out of 133 “ There are 6 million places where you can use your credit card, 45,000 (contactless locations) doesn’t excite me .” John Suchanec, Bank of America
5. “ Until you have a better merchant coverage, there’s clearly a problem .” Leigh Malnati, American Express
6. “ Contactless is a great idea but only at the right price and the price at the moment is miles off the pace.” “ The cost of handling cash is virtually free because the banks want our notes for their ATMs .” Nick Mourant, Tesco
7. “ WHSmith and Boots have looked at it from the cost perspective and it has not stacked up.” Consultant to MasterCard
8. “ [We] haven’t moved aggressively to contactless because there is little consumer demand – been more of an issuer/association push .” David Tryder Dunkin’ Donuts May 2007
9. “ Waving a card in front of a reader takes about as much time as swiping one through.” Manager, Sheetz, Inc.
10. Provide more value to merchants … and let other contactless brands struggle with all of these problems.
22. Newspaper ad, half page: € 9,000 - €12,000 Co-op package mailing, 1 insert: €350 Local coupon book, 1 page: €350 Promo marketing is expensive (and rarely targeted because too difficult)
23. “ Bank-managed data could help retailers identify their best customers and prospects .” “ [help] entice customers to visit the retailer - either for the first time or for repeat patronage .” “ [banks can charge] direct fees or indirect/bundled pricing e.g., in the form of higher interchange.”
24.
25. Payment data in the chip indicates that this man last had coffee here over 30 days ago… … he has obviously been going somewhere else.
26. … since he is here now, why not print an offer at the bottom of his card receipt? ---------------------------- Coupon TRY OUR NEW EZ CAR WASH AND ENJOY A COFFEE WHILE YOU WAIT CAR WASH+COFFEE SPECIAL $2.00 Expires Nov. 15, 2007 A feature that is simple, low cost and valuable for all types of merchants.
27. 1st visit ---------------------- M---R---S-- Use your Visa payWave card at McDonald’s. When all the letters above are filled, win your McSurprise! 2nd visit ---------------------- MC--RPR-S-- Use your Visa payWave card at McDonald’s. When all the letters above are filled, win your McSurprise! 3rd visit ---------------------- MC--RPRISE- Use your Visa payWave card at McDonald’s. When all the letters above are filled, win your McSurprise! 4th visit ---------------------- Coupon MCSURPRISE! Congratulations! Present this ticket to any clerk and get your McSurprise! Not valid with any other offer. Expires 31 Jan 2008 Card receipts don’t have to be boring.
28.
29. Competitive Shopper Messages/Coupons 30 days since last visit ----------------------------- Coupon Bring a Friend Our Treat BUY ONE COFFEE GET ONE FREE! Not valid with any other offer Valid Until June 30, 2007 Merchants instantly recognise customers who last came some time ago, and deliver a coupon encouraging them to come back in a few days. Help merchants avoid losing customers to the competition.
30. Game Programs Coupon 1st visit ---------------------- Game Status P---E DR---! Pay with your card at Pizza Hut. When all the letters above are filled, win this month’s nominated prize! Valid Until June 30, 2007 Coupon 2nd visit ---------------------- Game Status PR--E DR—E! Pay with your card at Pizza Hut. When all the letters above are filled, win this month’s nominated prize! Valid Until June 30, 2007 Coupon 3rd visit ---------------------- Game Status PR-ZE DRI-E! Pay with your card at Pizza Hut. When all the letters above are filled, win this month’s nominated prize! Valid Until June 30, 2007 Coupon 4th visit ---------------------- Winners Coupon PRIZE DRIVE! Congratulations! Present this winning ticket to any staff member to receive your prize! Not valid with any other offer Valid Until June 30, 2007 Games based on cumulative spend or number of visits help merchants build continuity without the cost and trouble of complicated loyalty programmes.
32. Smart Sampling Offers Merchants can give a different sample at each visit to encourage customers to try many different products, and avoid giving the same samples over and over again. 1st visit in the month ------------------------- COUPON GOOD FOR GIFT PACK #1 Expires Jan. 31, 2006 ------------------------- COUPON GOOD FOR GIFT PACK #1 Expires Jan. 31, 2006 1st visit in the month ------------------------- COUPON GOOD FOR GIFT PACK #1 Expires Jan. 31, 2006 ------------------------- COUPON GOOD FOR GIFT PACK #1 Expires Jan. 31, 2007 2nd visit in the month ------------------------- COUPON GOOD FOR GIFT PACK #2 Expires Apr. 30, 2006 ------------------------- COUPON GOOD FOR GIFT PACK #2 Expires Apr. 30, 2006 2nd visit in the month ------------------------- COUPON GOOD FOR GIFT PACK #2 Expires Apr. 30, 2006 ------------------------- COUPON GOOD FOR GIFT PACK #2 Expires Apr. 30, 2007 3rd visit in the month ------------------------- COUPON GOOD FOR GIFT PACK #3 Expires Aug. 31, 2006 ------------------------- COUPON GOOD FOR GIFT PACK #3 Expires Aug. 31, 2006 3rd visit in the month ------------------------- COUPON GOOD FOR GIFT PACK #3 Expires Aug. 31, 2006 ------------------------- COUPON GOOD FOR GIFT PACK #3 Expires Aug. 31, 2007 4th visit in the month ------------------------- COUPON GOOD FOR GIFT PACK #4 Expires Dec. 31, 2006 ------------------------- COUPON GOOD FOR GIFT PACK #4 Expires Dec. 31, 2006 4th visit in the month ------------------------- COUPON GOOD FOR GIFT PACK #4 Expires Dec. 31, 2006 ------------------------- COUPON GOOD FOR GIFT PACK #4 Expires Dec. 31, 2007
34. Frequent Shopper Messages/Coupons Coupon 1 st visit ----------------------------- Coupon BUY ONE HOT&SPICY COMBO GET A FREE DESERT Not valid with any other special Valid Until June 30, 2007 Coupon 2 nd visit ----------------------------- Coupon BUY ONE HOT&SPICY COMBO GET A FREE UPSIZE! Not valid with any other offer Valid Until June 30, 2007 Coupon 3 rd visit ----------------------------- Coupon BUY ONE HOT&SPICY COMBO GET ONE FREE! Not valid with any other offer Valid Until June 30, 2007 Merchants can deliver increasingly valuable coupons encouraging customers to come back again soon, and avoid giving high value promotions to all customers.
35. VIP Service Vouchers “ Enjoy VIP Services. Simply show your VIP Voucher to gain entry to special events.” ----------------------------- - VIP VOUCHER- ACCESS TO INVITATION ONLY EVENTS FOR A YEAR VALID UNTIL DECEMBER 31, 2007 Keep this VIP voucher. Use to gain admission to upcoming exclusive VIP events and advanced access to special promotion offers. Merchants can identify best customers and surprise them with VIP treatment, and avoid wasting money offering high value services to everyone.
36. What will happen when merchants prefer paypass over other brands? A simple, merchant funded promotion helped a Malaysian bank boost acceptance and usage of its cards at Pizza Hut. + 49%
37. vs When a payment product is valuable to merchants When the product is less valuable to merchants Merchants encourage customers to use that payment product over others. They encourage use of cheaper payment methods (such as cash). Merchants encourage customers to get a card if they don’t already have one. They make no special efforts to promote card acquisition. The cards are more attractive to customers, so easier to sell. The cards are no different than those of other payment schemes. Higher interchange fees are justified with regards to that payment product. High interchange fees are not justified, and end up getting cut. The product is adopted by more issuers. Banks prefer other payment products.
38. Payment products that support targeted merchant promotions enjoy increased transaction volume
44. “ MasterCard’s IPO, the biggest since Google, is a success despite ongoing legal battles over what are known as interchange fees.” “ Visa and MasterCard face dozens of lawsuits across the nation.” “ Gas station owners make less money, or even lose money, when customers pay with plastic .” “ Paying in cash instead of credit cards could lead to more money saved for everyone.” Interchange awareness comes to Wall Street
45. “ Historically, MasterCard and Visa were mirror images of each other. Visa should spell out if and how it plans to differentiate its interchange strategy, the markets and business it intends to cultivate, and the information-based services enhancing its customers’ profitability.” Lessons Visa Can Learn From MasterCard’s IPO
46. The problem must be solved at the payment network level Merchants and regulators will continue challenging the interchange model if schemes don’t provide more value to merchants. Change perceptions – show merchants and regulators (and Wall Street) that paypass provides major new innovation for the benefit of merchants.
47. The problem must be solved at the payment network level Payment schemes will find it more and more difficult to attract issuers if they have to dramatically cut interchange fees. Show issuers that paypass provides more structurally secure interchange revenues (while other brands face a higher risk of getting cut).
48. The problem must be solved at the payment network level Competing innovation initiatives (contactless, mobile, chip …) will struggle without active merchant participation. Get merchants to see paypass as an integral and strategic part of their marketing activities (while other brands provide little added value).