Peoria, AZ moves forward on Entertainment District Improvement Project A Mixed- Use Redevelopment Project will be coming to the Peoria Sports Complex District The proposed Entertainment District Improvement project (EDIP) and the Osage West, LLC Mixed-Use edevelopment Project (MURP) and set the stage to transform the Peoria Sports Complex District into a destination-oriented and pedestrian- focused environment.

1. Peoria Entertainment District
Identity, Signage, Connectivity
and Redevelopment Opportunities
Study Session
August 23, 2011

2. Today’s Presentation…
Entertainment District Opportunities:
1. Mixed‐Use Redevelopment Project Update
2. Need for Parking Garages and Funding Option
3. Entertainment District Identity Options
4. Sign Concepts /Pedestrian Connectivity
5. Next Steps
6. Questions?

3. Entertainment District

4. Adopted Urban Design Plan
Foster a “sense of place”…

5. ED Implementation Strategy
Council Adopted 2010
“The District is a Significant Investment Zone.”
Proposed activities include:
• Identity and theme creation
• Redevelopment of parking lot(s)
• Creation of a public space
• Signage (electronic, digital, and way‐finding)
• Key intersection improvements/pedestrian connectivity

6. District Design Principles
1. Improve visual appearance
2. Create signage opportunities
3. Change traffic paradigm
4. Activate the District
5. Create entertainment space

7. Is it Feasible?
The Place Making Process…
• Develop Design Principals
• Develop Identity, Theme, Signage, and
Connectivity Concepts
Tier 1 • Council Concept Check‐In You are here!
• Traffic/Circulation/Parking Analysis
• Community Outreach
• Council Concept Check‐In
Tier 2 • CD/Bids/Value Engineering

8. Is it Feasible?
Redevelopment Process…
• Site Plan Development and Modification
• Market Study/Sign Proposal/Econ Analysis
Tier 1 • Council Concept Check‐In You are here!
• Further Site Plan and Pro‐Forma Review
• Traffic/Circulation /Parking/Garage Analysis
Tier 2 • Photometric/Line‐of‐Sight Studies
• Community Outreach
• More Site Plan/Pro‐Forma/Financing Review
Tier 3 • Council Concept Check‐In

9. Why Invest in the District?
• Bell Road Corridor Demographics
• Transportation Corridors (Bell/101/83rd)
• Existing Entertainment Assets
• Major Anchors (Sports Comp/Harkins)
• Best opportunity to diversify City retail
• Best opportunity to grow City retail
• Infrastructure is in place
• Market is in place

10. Mixed‐Use Redevelopment
Project – Osage West, LLC

11. Incorporate Redevelopment
Project into District Design
• Create pedestrian portals to connect west
and east side of 83rd Ave.
• Connect with Harkins and Stadium through
design and pedestrian flow
• Focus on compact vertical development
• Create a destination entertainment
experience

12. Osage West Project Concept

13. Osage West Project Concept

15. From Hotel East to Stadium

16. From Stadium Looking West

17. Retail Scene

18. Parking Garage Concepts

19. Initial Parking Issues:
• Need to replace parking spaces (Project
+ Harkins + connectivity) = 2,039 +
• Need to avoid garage placement
impacts to Teams
• Need to add parking for events (Sports
Complex + public space on west side of
83rd Ave)
• Need to create new financing option for
2 garages at 2,020 spaces

20. Garage graphics provided courtesy of Raintree Design Group

21. Garage graphics provided courtesy of Raintree Design Group

22. On‐Site Garage – Elevation

23. Identity Concepts

24. Why Is Identity Important?
• Market position – every city has to
compete for its share of consumers
• Market fragmentation – multiple
messages about the District = confusion
• Identity + dev offerings = competitive
advantage
• Provide a consistent message for public
awareness and perception

25. Identity Options Considered:
• Peoria Eighty Three (P83)
• The Fields at Peoria
• The Peoria District
• The Peoria Place
• Peoria Live
• The Peoria Point

28. District Signage Concepts

41. Digital Signage

42. Rendering of Intra‐District Digital Sign

46. Proposed Loop 101 Digital Sign
Placements

47. 83rd Avenue Bridge Treatment
over Skunk Creek
(View from the Loop 101)

53. Pedestrian Connectivity
in the District

66. Paradise Avenue Concepts
(looking west)

69. Next Steps:
• Proposed Next Steps:
• Design of the parking garages;
• Traffic Impact Analysis and Parking Study;
• Community/Stakeholder meetings;
• Final design documents for garages and signs;
• Finalization of a ground lease, site plan, development pro
forma, financing of the 2 parking garages;
• Seek Letters of Intent (LOI) from prospective tenants;
• Develop place‐making construction documents to determine
timeline and phasing of the project

70. Questions?