City of Monterey Park Joint Economic Strategy Presentation. The City Council/Redevelopment Agency Board, Planning Commission and Economic Development Advisory Board received a presentation on the initiation of an Economic Strategy by the Economic Development Department, Development Services and consultants.

1. City of Monterey Park May 9, 2009 Joint Workshop

2. What Is Next? City Manager Introduction

3. Planning May 9, 2009 Joint Workshop City of Monterey Park

4. Planning for Monterey Park’s Future “Pride in the Past, Faith in the Future”

6. Industrial to Employment Technology along Monterey Pass Road/west of Long Beach Freeway

7. Industrial to Commercial (Market Place site)

9. Identified housing needs

10. Created a new vision for Downtown

12. Establish the North Atlantic area as a focal point for retail and entertainment

14. Revise the Specific Plans or set aside the Plans in favor of new zoning regulations and design guidelines that will facilitate redevelopment efforts

17. Must be consistent with goals, objectives and policies of the General Plan (Government Code Sec. 65860,a).

19. Promote Pedestrian Circulation: entry design features such as lined trees, lighting and clear visibility

20. Industrial to Employment Technology: update zoning classification

22. Promote Commercial Success: streamline development process, provide flexibility

23. Diversity: Update land use classifications to address community growth

24. Image: development design guidelines that focus on identity/parkway accents

25. Downtown area: larger sidewalks, decorative crosswalks, reduce traffic volumes

27. Adopted in 1980’s

28. Inconsistent with 2001 General Plan

30. Create harmony and design compatibility

31. Establish Master Sign Programs for all new shopping centers

33. Sign Graphics

34. City of Monterey Park May 9, 2009 Joint Workshop

35. Building & Safety May 9, 2009 Joint Workshop City of Monterey Park

36. Monterey Park GreenBuilding Program An opportunity and obligation to rethink our community and economic development

38. Minimized impact on environment

39. Healthy indoor air qualityGreen Building is a way of building that strives for three goals over the life cycle of a project:

41. Energy Efficiency & Renewable Energy

42. Water Efficiency

43. Material Efficiency & Reuse/Recycle

44. Indoor Air Quality

45. Pollution Reduction

46. Waste Reduction

48. Green Globes

51. AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009

52. AB 888 (2007, vetoed)—would require commercial buildings50,000 sq. ft. or larger to achieve LEED Gold Certification

53. AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings by 7/1/2009

54. SB 375 (2008)— intend to help achieve AB 32 through anti-sprawl land use policy and regional transportation planningSources of Carbon Emission Electricity used in Buildings Materials used in Construction

56. AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009

57. AB 888 (2007, vetoed)—would require commercial buildings50,000 sq. ft. or larger to achieve LEED Gold Certification

58. AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings by 7/1/2009

60. AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009

61. AB 888 (2007, vetoed)—would require commercial buildings50,000 sq. ft. or larger to achieve LEED Gold Certification

62. AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings by 7/1/2009

63. SB 375 (2008)— intend to help achieve AB 32 through anti-sprawl land use policy and regional transportation planning

64. AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings

65. AB 888 (2007, vetoed)—would require certain commercial buildings to achieve LEED Gold Certification

67. Effective August 1, 2009, on a voluntary basis

69. Provide local guidelines to make the code user-friendly

70. Provide information resources to assist compliance

71. Provide incentivesandmarketing edge for green projects

74. AB 212– to require all residential buildings to be zero net energy buildings by 2020

75. AB 290– to set aside portion of low-mod housing block grant for energy efficient or green housing

76. SB 7– to allow net energy surplus credits over a 12 months period

77. SB 1672– to propose a $2.25 billion bond related to renewable energy

79. More green building legislationsto come

80. Grant funding increasingly tied to Green features

81. Green housing becoming a norm

82. Green Building eventually no longer optional

84. More green building legislations to come

85. Funding increasingly tied to Green features

86. Green housing becoming a norm

87. Green Building eventually no longer optional

89. Redevelopment Agency May 9, 2009 Joint Workshop City of Monterey Park

90. Agency Optimization of Financial Resources

93. The “Merged Area” is running out of Tax Increment funds faster than the Atlantic/Garvey.

95. Funding for upgrade or replacement of existing infrastructure within the redevelopment area.

96. Funding of Green Building Technology in the redevelopment area and for City-wide residential rehabilitation.44

98. Add Capital Projects to the Redevelopment Plans

100. True, demonstrated by recent study conducted by Agency Consultants

101. Blight cannot be eliminated without merging the project areas

103. The area has a need for commercial rehabilitation and economic assistance6

104. 48 48

106. Amendment plan

107. Blight report (includes amended implementation plan)

108. Report to city council

110. Taxing agencies

111. State HCD and Department of Finance

114. For all amendments and related costs.

115. Based on amendment types and size of the project areas.

116. Redevelopment consultant

117. Environmental consultant

118. Agency special legal counsel

119. Citizen participation

120. Required mailing and publishing cost

122. Economic Development May 9, 2009 Joint Workshop City of Monterey Park

123. Economic Strategic Plan / Brand Development Process STREAM 2 STREAM 4 STREAM 3 STREAM 1 Brand Development Urban Design Economic & Demographic Analysis Primary Research Economic and Brand Strategic Plan Implementation Actions/Priorities

125. Maximize Public Revenues

126. Develop a Wide Array of Retail Opportunities

127. Create Destination Retail/Entertainment Opportunities

128. Diversify the City’s Economic Jobs and Wages

129. Provide a Good Jobs/Housing Mix

130. Support the Existing Businesses

131. Create Attractive Pedestrian Environments

132. Develop and Promote a Strong Brand Identity and Image for Monterey Park