The document discusses strategies that three cities - Bilbao, Seoul, and Osaka - used to revitalize themselves after facing issues like industrial decline, pollution, and shrinking populations. Bilbao redeveloped its infrastructure, cleaned up its waterways, and commissioned iconic architecture like the Guggenheim museum to attract tourism. Seoul restored a stream beneath an elevated highway to create a public park and reduce traffic and pollution. Osaka launched programs to strengthen knowledge industries, cultural activities, and tourism by developing areas around train stations.

1. CITY DECAY AND REBUILT

2. CITY GROWTH ? OR CITY DECAY ?

3. WHAT ? WHY ?

4. COMPETITION POST INDUSTRIALIST NATURAL DISASTER SPRAWLING GOVERNMENT POLICY (tax, regulation, etc) BANKRUPTCY Detoriated CITY CORE (pollution, traffic jam, environmental degradation, etc)

5. Marketing Places ­ Attracting Investment, Industry and Tourism to Cities, States and Nations Philip Kotler

8. GENERAL STRATEGY FOR PLACE IMPROVEMENTS URBAN DESIGN INFRASTRUCTURE BASIC SERVICE ATTRACTIONS PEOPLE

9. BILBAO

10. SEAPORT CITY – INDUSTRIAL CITY BASQUE ‘CAPITAL’ – SUFFERED BY WAR GOVERNMENT – Separatist CONFLICT FIFTH LARGEST METROPOLITAN (SPAIN)

11. URBAN RENEWAL STRATEGY

13. ZUBIZURI BRIDGE SANTIAGO CALATRAVA PART OF NERVION RIVER UPGRADE

14. BILBAO METRO - FOSTERITO NORMAN FOSTER

15. Sheraton Abandoibarra Hotel RICARDO LEGORETTA

16. BILBAO AIRPORT SANTIAGO CALATRAVA

17. ISOZAKIATEA ARATA ISOZAKI

24. Bilbao Effect ? Leads to …

28. SEOUL

29. Cheonggyecheon, Seoul

30. Cheonggyecheon, Seoul Seoul Facts 1999: Pollution: 85.4% automobiles, 12.7% heating, 1.7%industry, 0.2%power How to control traffic ?? BEFORE

31. Traffic Chaos, Car Oriented City (168.000cars/day, 62.5% through traffic) ‘ Ugly’ Landscape Reject of original water stream Air pollution 6 km highway ! 5 medium bus lane 17 bridges, 5 pedestrian/cycling bridges Greenery, landscape, attractive Public Place Enhance surrounding building

32. Cheonggyecheon, Seoul Dismantling elevated highways Prioritizing buses and other public transport Restore original water stream Lower surface temperatures (3.6 ºC) AFTER

33. Cheonggyecheon, Seoul Creating a new public space AFTER

34. Improvement for neighborhood building (window display, tourist attraction)

36. OSAKA

39. OSAKA CITY’S URBAN REVITALIZATION PROGRAM Strengthening City’s Function In Creating Knowledge-Based Businesses Enhancing City’s Function In Attracting Many More Visitors to Osaka Developing Cultural Activities and Creating an Attractive Osaka Cooperating Economic, Tourism, and Urban Planning into ONE PACKAGE

40. KITA UMEDA AREA Osaka Station North District 24 ha THE KNOWLEDGE CAPITAL ZONE

44. NAMBA AREA Abandoned Baseball Stadium River Renovation Program Osaka Gateway NAMBA PARKS DOTOMBORI RIVER