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Current Concepts of Urban Regeneration
By Dr Mohammad Hussaini bin Wahab
  Current Concept of Urban Regeneration
  Current Concept of Urban Conservation and Regeneration
  International Awareness
Outline
•  Urban Regeneration
•  Redevelopment vs Conservation
•  Urban Regeneration – Local
Participation
•  Case Study
•  Conclusion
Definitions
  “Comprehensive and integrated vision and
action which leads to resolution of urban
problems and which seeks to bring about
lasting improvement in the economic, physical,
social and environmental conditions of an area
that has been subject to change.” (Lichfield
1992)
  A continuous process of remodeling older parts
of urban areas, including their central business
areas by means of rehabilitation and
conservation as well as redevelopment.
Urban Regeneration
Sustainable Urban Regeneration
Key Terms
1.  Urban planning – the design of towns and cities
which aims to make them work more effectively for
the communities who live there
2.  Urban Regeneration - The improvement of
run-down areas in towns and cities, bringing social,
economic & environmental benefits
Images of regeneration
•  Revitalization / rebirth / restart / regrowth
•  death / life : bring back life
•  illness / health : restore health
•  decline / growth ; end decline / bring growth
Principles of Urban Regeneration
•  Sustainability use of natural resources
•  Compliance with laws
•  Concern the health and safety of residents
•  Increased urban image
•  Conservation of heritage cities
•  Adding the value of city property and investment
opportunities
Why Urban Regeneration??
•  Rising urbanization – Increasing unsustainable
•  Urban Decline / Urban decay – Slum / Crime
•  Increase of brownfield areas – To revitalize Old
City Center
•  Traffic congestion – Optimize Existing
Infrastructure
•  Urban sprawl – Infill development
Urban Renewal = アーバンリニュアル
Urban Regeneration = 都市再生
Urban Redevelopment = 都市再開発
Urban regeneration : A concept with many meanings
•  Replace old land uses with new
•  Population growth : new population
•  Business : more, different kind: Science parks, tourism
•  Jobs : More, a different kind
•  Shoppimg facilities / sports arenas / cultural facilities
So there are :
 many types of urban regeneration
 having different aims and effects
Key Action for Urban Regeneration
•  Viable Project
•  Sense of Place
•  Infill Development
•  Architecture and Image
•  Traffic Impact Study
•  Social Impact Assessment
• Green Development
Less Sustainable More Sustainable
URBAN REVITALIZATION / RENEWAL
  Redevelopment : new development, new buildings, new
community, new establishment, not rooted in the
community, not sure if it will grow healthily, not weave
well with existing urban fabric, too expensive…
 Who will benefit? Developers? The primary and
the secondary property markets?
 Who pays? Tax-payers? People are displaced,
business uprooted, community network shattered
  Conservation? Just like some
pretty women and men who
seem to never grow old, they
are always young, full of
energy and good looking…
  Old Buildings Make Great
Shops & Streets:
  Old buildings are welcome by
business because of cheap rent
or land costs
  Not all old buildings are
dilapidated
  When put into good use, old
buildings contribute to
diversities, local character,
economic vibrancy and keeping a
place alive!
 Improve Internal
Living Conditions:
 If the internal living
conditions are poor in
old buildings, this does
NOT mean that the
buildings need to be
demolished
 To borrow from Jane
Jacobs, ‘slums’ can be
‘unslummed’: lower the
population density,
improve the living
conditions
  Social, Economic & Cultural Functions of Streets:
  The social and economic functions of old buildings & streets go
beyond what can be seen: invisible social networks, economic
mutual support system, nurturing street smart kids, providing
defensible space
 support the sustainability of a place
  If we want sustainable renewal:
  We should keep as many of the old buildings as possible
  Unslum those ‘overcrowded’ ones and improve the internal
living conditions
  Enact legislation to enforce responsible maintenance of
buildings
  Keep street level shops to sustain vibrant local economy
 City districts will be diversified; Jobs will be available;
Accumulation of social and economic capital is possible;
Sense of belonging can be increased
  What is required: gradual changes, not ‘slash & burn’
 Only when buildings are unsafe and
too poor to maintain
  respecting the history of an existing place, adding
differences and diversities, enriching and perfecting it
  Creating lively and interesting streets,
recognising their economic and social functions
  Diversity breeds diversity: economic (local and
beyond), social mix (different classes) and built
forms (old and new)
 Use the public realm (open spaces,
public buildings) to knit places
together
 Fostering community networks, a sense
of belonging and local identity
  The importance of a
local perspective
  Acknowledge the
forces that exist for
regeneration in the old
districts
  Recognise the social
and economic
functions of old areas
and communities in
urban sustainability
  Local knowledge is essential  local districts need to build up
capacity to plan, coordinate and manage at an understandable
scale
  Then, local districts need to identify the appropriate renewal
mechanisms:
◦  Need for economic renewal—fostering diversities? Branding?
◦  Improving living conditions—internal? Population density?
Group-specific such as better housing for elderly?
◦  Rejuvenating historic and cultural resources?
Regeneration – Participation from local
Building people’s sense of belonging to the district, a place
they call home, ready to defend it…
Parco Nord Vegetable Gardens Milan, Italy
Participants can rent space where they grow their own
fruits, vegetables, and herbs close to residential areas.
Regeneration – Ideas??
Revitalization –
 Knitting a place together with streets, public realm (open
spaces, public buildings), art display, interesting visual
corridors, street furniture…
 Lacks vs Potential
Colombia Tiny Library
Beirut – Stairs Paint
Beirut – Stairs Paint
Agueda, Portugal – Summer Umbrella Installation
Initiate to stimulate the traditional shopping street.
Rue Du Mail, Paris – Paris Deco Off
Case Study
Seoul, Korea
Traffic Congestion
Environmental pollution
Degraded old city area
Spatial Disparity
Rapid economic growth and development-oriented urban
planning caused a number of urban problems in Seoul.
Seoul Objectives:
Restore the cultural and historical heritages of downtown
Seoul
Bring back the ecosystem in the heart of the city
Initiate a balanced development; old and new city section
Provide hand-on eco experience to millions of citizens
Cheonggyecheon, Seoul
The case of the Cheong Gye Cheon canal. After a long debate, the
Metropolitan Government of the city of Seoul, decided to re-open the
Cheong Gye Cheon canal, crossing the city centre East-West, closed in
the ‘60s and covered with a highway.
A huge investment of approx 700 Mil €. Work started in July 2003
and ended in only 27 months, September 2005, with the opening of
5,8 km of canal at the crossing with the river Han, in the city
centre.
Cheonggyecheon, Seoul
Seoul Facts 1999:
Pollution: 85.4% automobiles, 12.7% heating, 1.7%industry, 0.2%power
How to control traffic ??
BEFORE 
Traffic Chaos, Car Oriented City
(168.000cars/day, 62.5% through
traffic)
‘Ugly’ Landscape
Reject of original water stream
Air pollution
6 km highway !
5 medium bus lane
17 bridges, 5 pedestrian/cycling
bridges
Greenery, landscape, attractive
Public Place
Enhance surrounding building
Dismantling elevated highways
Prioritizing buses and other public transport
Restore original water stream
Lower surface temperatures (3.6ºC)
AFTER 
Cheonggyecheon, Seoul
Cheonggyecheon, Seoul
Creating a new public space
AFTER 
Improvement for neighborhood building
(window display, tourist attraction)
New Attraction for Citizens
- After 3 years of the opening 70 million people visited CGC
Policy of “More for Pedestrians”
Seoul Transport Reform
Policy of “More for Pedestrians”
Seoul Transport Reform
Reduce Space for Private Passenger Vehicle
•  CheonggyeCheon
•  Seoul Plaza
Improve Pedestrians Facility
•  Improving Sidewalk Network
•  Expand Pedestrian Crossings
Reform of Seoul Plaza
2004. 5. 1 Open →Restrain Traffic Flow →Ped. Square
Historical Monument : SoongRae Mun
Reducing car-oriented space, Create Pedestrian-crossing
Car Ownership in Korea (unit: 1,000 cars)
Year Passenge
r Car
Bus Truck Others Total
1980 249 42 226 9 528
1990 2,074 383 924 11 3,395
2000 8,084 1,428 2,511 37 8,469
2001 8,889 1,257 2,511 37 12,694
Seoul Transport Reform
All routes were passing through CBD before the reform
Seoul Transport Reform
Bus reform
 Took effect on July 1, 2004
 New bus routes and bus-only lanes
were introduced
 To encourage more people to use
public transportation and ease
congestion on the roads.
Bus-only lane
Increase of speed for both bus and p-car
 10 km/h to over 20 km/h
More carriage of passenger
 6 times more passengers than other lanes
Less travel time variation
 5 times less than other bus lanes
Achievements of ‘Seoul Transport Reform’
Achievements of ‘Seoul Transport Reform’
Bilbao, Spain
Bilbao was strongly affected by the industrial
crisis of the 1970’s. Within the metropolitan
area, 80,000 jobs in industry were lost.
The city of Bilbao has been internationally recognized for its urban
transformation process that turned an environmentally rundown urban
setting and an economy in a structural crisis into a cutting-edge, attractive
and advanced city.
BILBAO STRATEGY:
TRANSPORTATION
- SUBWAY LINE
- AIRPORT
IMPROVED INFRASTRUCTURE
-CLEANED WATERWAY
-IMPROVED DRAINAGE SYSTEMS
NEW RESIDENTIAL, LEISURE & BUSINESS COMPLEX
IMPROVED SEAFRONT & WATERFRONT
Relocate Industrial & Technology Park
ICONIC ARCHITECTURE
Before (1992) and after (2005) images of the Guggenheim site. Photos
courtesy BILBAO Ría 2000.
Guggenheim Museum Bilbao by Frank Gehry. The building is recognized as the
greatest work of architecture of the last 30 years.
ZUBIZURI BRIDGE
SANTIAGO CALATRAVA (1997)
BILBAO METRO – FOSTERITO (1995)
NORMAN FOSTER
Sheraton Abandoibarra Hotel
RICARDO LEGORETTA
BILBAO AIRPORT (2000)
SANTIAGO CALATRAVA
ISOZAKI ATEA (2008)
ARATA ISOZAKI
Osaka, Japan
SHRINKING CITY (CORE) ?
1. Sprawling
2. Increased Land (Rent) Price
3. Population shrinking – low birth rate
4. Sophisticated Infrastructure
5. Low Employment Opportunity in the city core
OSAKA CITY’S URBAN REVITALIZATION PROGRAM
Strengthening City’s Function In Creating Knowledge-Based
Businesses
Enhancing City’s Function In Attracting Many More Visitors to
Osaka
Developing Cultural Activities and Creating an Attractive
Osaka
Cooperating Economic, Tourism, and Urban Planning into ONE
PACKAGE
NAMBA AREA
Abandoned Baseball Stadium
River Renovation Program
Osaka Gateway
NAMBA PARKS
DOTOMBORI RIVER
NAMBA PARKS
NAMBA PARKS
NAMBA PARKS
NAMBA PARKS
DOTOMBORI RIVER
DOTOMBORI RIVER
Superkilen, Copenhagen, Denmark
Superkilen, Nørrebro, Denmark: Superkilen is a kilometre-long park situated through an
area just north of Copenhagen’s city centre, considered one of the most ethnically
diverse and socially challenged neighborhoods in the Danish capital. The large-scale
project creates an urban space with a strong identity on a local and global scale.
Designed by BIG, TOPOTEK1 and Superflex.
Open June 2012
Superkilen, Copenhagen
Superkilen, Copenhagen
Superkilen, Copenhagen
Superkilen, Copenhagen
Superkilen, Copenhagen
Superkilen, Copenhagen
The High Line , New York City,
America
The High Line is a 1-mile New York City linear park built on a
1.45-mile section of the former elevated New York Central
Railroad spur called the West Side Line, which runs along the
lower west side of Manhattan.
Founded in 1999 by community residents, Friends of the High
Line fought for the High Line’s preservation and transformation
at a time when the historic structure was under the threat of
demolition.
The recycling of the railway into an urban park has spurred real
estate development in the neighborhoods which lie along the line.
The High Line , New York City, America
The High Line
The High Line
The High Line
The High Line
The High Line
The High Line
The High Line
Unexpected views of the city and the
Hudson River.
The High Line
CONCLUSION:
Cities are inherently ‘organic’, renewing themselves constantly:
regenerate!
If we bear this in mind, urban renewal has to be regeneration renewal,
continuous renewal as an innate nature/quality—multi-dimensional,
community based, people-centred, place making and local identity
fostering
Let’s try not redevelop our cities as far as possible, let’s plan it with
conservation design.
The local perspective is essential if we want regeneration design and
renewal…
Fight for a city were the pedestrian is more important that the vehicle.-
Transform street intersections into public spaces.-Create a legal tool
that defends the rights of pedestrians.  
Urban Regeneration
Urban Regeneration
THANK YOU FOR YOUR KIND ATTENTION

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Current Concepts of Urban Regeneration

  • 1. Current Concepts of Urban Regeneration By Dr Mohammad Hussaini bin Wahab
  • 2.   Current Concept of Urban Regeneration   Current Concept of Urban Conservation and Regeneration   International Awareness
  • 3. Outline •  Urban Regeneration •  Redevelopment vs Conservation •  Urban Regeneration – Local Participation •  Case Study •  Conclusion
  • 4. Definitions   “Comprehensive and integrated vision and action which leads to resolution of urban problems and which seeks to bring about lasting improvement in the economic, physical, social and environmental conditions of an area that has been subject to change.” (Lichfield 1992)   A continuous process of remodeling older parts of urban areas, including their central business areas by means of rehabilitation and conservation as well as redevelopment. Urban Regeneration
  • 5.
  • 7. Key Terms 1.  Urban planning – the design of towns and cities which aims to make them work more effectively for the communities who live there 2.  Urban Regeneration - The improvement of run-down areas in towns and cities, bringing social, economic & environmental benefits
  • 8. Images of regeneration •  Revitalization / rebirth / restart / regrowth •  death / life : bring back life •  illness / health : restore health •  decline / growth ; end decline / bring growth
  • 9. Principles of Urban Regeneration •  Sustainability use of natural resources •  Compliance with laws •  Concern the health and safety of residents •  Increased urban image •  Conservation of heritage cities •  Adding the value of city property and investment opportunities
  • 10. Why Urban Regeneration?? •  Rising urbanization – Increasing unsustainable •  Urban Decline / Urban decay – Slum / Crime •  Increase of brownfield areas – To revitalize Old City Center •  Traffic congestion – Optimize Existing Infrastructure •  Urban sprawl – Infill development
  • 11. Urban Renewal = アーバンリニュアル Urban Regeneration = 都市再生 Urban Redevelopment = 都市再開発
  • 12. Urban regeneration : A concept with many meanings •  Replace old land uses with new •  Population growth : new population •  Business : more, different kind: Science parks, tourism •  Jobs : More, a different kind •  Shoppimg facilities / sports arenas / cultural facilities So there are :  many types of urban regeneration  having different aims and effects
  • 13. Key Action for Urban Regeneration •  Viable Project •  Sense of Place •  Infill Development •  Architecture and Image •  Traffic Impact Study •  Social Impact Assessment • Green Development
  • 14. Less Sustainable More Sustainable URBAN REVITALIZATION / RENEWAL
  • 15.
  • 16.   Redevelopment : new development, new buildings, new community, new establishment, not rooted in the community, not sure if it will grow healthily, not weave well with existing urban fabric, too expensive…  Who will benefit? Developers? The primary and the secondary property markets?  Who pays? Tax-payers? People are displaced, business uprooted, community network shattered
  • 17.   Conservation? Just like some pretty women and men who seem to never grow old, they are always young, full of energy and good looking…   Old Buildings Make Great Shops & Streets:   Old buildings are welcome by business because of cheap rent or land costs   Not all old buildings are dilapidated   When put into good use, old buildings contribute to diversities, local character, economic vibrancy and keeping a place alive!
  • 18.  Improve Internal Living Conditions:  If the internal living conditions are poor in old buildings, this does NOT mean that the buildings need to be demolished  To borrow from Jane Jacobs, ‘slums’ can be ‘unslummed’: lower the population density, improve the living conditions
  • 19.   Social, Economic & Cultural Functions of Streets:   The social and economic functions of old buildings & streets go beyond what can be seen: invisible social networks, economic mutual support system, nurturing street smart kids, providing defensible space  support the sustainability of a place
  • 20.   If we want sustainable renewal:   We should keep as many of the old buildings as possible   Unslum those ‘overcrowded’ ones and improve the internal living conditions   Enact legislation to enforce responsible maintenance of buildings   Keep street level shops to sustain vibrant local economy  City districts will be diversified; Jobs will be available; Accumulation of social and economic capital is possible; Sense of belonging can be increased   What is required: gradual changes, not ‘slash & burn’
  • 21.  Only when buildings are unsafe and too poor to maintain
  • 22.   respecting the history of an existing place, adding differences and diversities, enriching and perfecting it
  • 23.   Creating lively and interesting streets, recognising their economic and social functions
  • 24.   Diversity breeds diversity: economic (local and beyond), social mix (different classes) and built forms (old and new)
  • 25.  Use the public realm (open spaces, public buildings) to knit places together
  • 26.  Fostering community networks, a sense of belonging and local identity
  • 27.   The importance of a local perspective   Acknowledge the forces that exist for regeneration in the old districts   Recognise the social and economic functions of old areas and communities in urban sustainability
  • 28.   Local knowledge is essential  local districts need to build up capacity to plan, coordinate and manage at an understandable scale   Then, local districts need to identify the appropriate renewal mechanisms: ◦  Need for economic renewal—fostering diversities? Branding? ◦  Improving living conditions—internal? Population density? Group-specific such as better housing for elderly? ◦  Rejuvenating historic and cultural resources?
  • 29. Regeneration – Participation from local Building people’s sense of belonging to the district, a place they call home, ready to defend it…
  • 30. Parco Nord Vegetable Gardens Milan, Italy Participants can rent space where they grow their own fruits, vegetables, and herbs close to residential areas.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Regeneration – Ideas?? Revitalization –  Knitting a place together with streets, public realm (open spaces, public buildings), art display, interesting visual corridors, street furniture…  Lacks vs Potential
  • 39. Agueda, Portugal – Summer Umbrella Installation
  • 40. Initiate to stimulate the traditional shopping street.
  • 41. Rue Du Mail, Paris – Paris Deco Off
  • 44. Traffic Congestion Environmental pollution Degraded old city area Spatial Disparity Rapid economic growth and development-oriented urban planning caused a number of urban problems in Seoul.
  • 45. Seoul Objectives: Restore the cultural and historical heritages of downtown Seoul Bring back the ecosystem in the heart of the city Initiate a balanced development; old and new city section Provide hand-on eco experience to millions of citizens
  • 47. The case of the Cheong Gye Cheon canal. After a long debate, the Metropolitan Government of the city of Seoul, decided to re-open the Cheong Gye Cheon canal, crossing the city centre East-West, closed in the ‘60s and covered with a highway. A huge investment of approx 700 Mil €. Work started in July 2003 and ended in only 27 months, September 2005, with the opening of 5,8 km of canal at the crossing with the river Han, in the city centre.
  • 48.
  • 49. Cheonggyecheon, Seoul Seoul Facts 1999: Pollution: 85.4% automobiles, 12.7% heating, 1.7%industry, 0.2%power How to control traffic ?? BEFORE 
  • 50. Traffic Chaos, Car Oriented City (168.000cars/day, 62.5% through traffic) ‘Ugly’ Landscape Reject of original water stream Air pollution 6 km highway ! 5 medium bus lane 17 bridges, 5 pedestrian/cycling bridges Greenery, landscape, attractive Public Place Enhance surrounding building
  • 51. Dismantling elevated highways Prioritizing buses and other public transport Restore original water stream Lower surface temperatures (3.6ºC) AFTER  Cheonggyecheon, Seoul
  • 52. Cheonggyecheon, Seoul Creating a new public space AFTER 
  • 53. Improvement for neighborhood building (window display, tourist attraction)
  • 54.
  • 55. New Attraction for Citizens - After 3 years of the opening 70 million people visited CGC
  • 56. Policy of “More for Pedestrians” Seoul Transport Reform
  • 57. Policy of “More for Pedestrians” Seoul Transport Reform Reduce Space for Private Passenger Vehicle •  CheonggyeCheon •  Seoul Plaza Improve Pedestrians Facility •  Improving Sidewalk Network •  Expand Pedestrian Crossings
  • 58. Reform of Seoul Plaza 2004. 5. 1 Open →Restrain Traffic Flow →Ped. Square
  • 59. Historical Monument : SoongRae Mun Reducing car-oriented space, Create Pedestrian-crossing
  • 60. Car Ownership in Korea (unit: 1,000 cars) Year Passenge r Car Bus Truck Others Total 1980 249 42 226 9 528 1990 2,074 383 924 11 3,395 2000 8,084 1,428 2,511 37 8,469 2001 8,889 1,257 2,511 37 12,694 Seoul Transport Reform
  • 61. All routes were passing through CBD before the reform Seoul Transport Reform
  • 62. Bus reform  Took effect on July 1, 2004  New bus routes and bus-only lanes were introduced  To encourage more people to use public transportation and ease congestion on the roads.
  • 64. Increase of speed for both bus and p-car  10 km/h to over 20 km/h More carriage of passenger  6 times more passengers than other lanes Less travel time variation  5 times less than other bus lanes Achievements of ‘Seoul Transport Reform’
  • 65. Achievements of ‘Seoul Transport Reform’
  • 66. Bilbao, Spain Bilbao was strongly affected by the industrial crisis of the 1970’s. Within the metropolitan area, 80,000 jobs in industry were lost.
  • 67. The city of Bilbao has been internationally recognized for its urban transformation process that turned an environmentally rundown urban setting and an economy in a structural crisis into a cutting-edge, attractive and advanced city.
  • 68. BILBAO STRATEGY: TRANSPORTATION - SUBWAY LINE - AIRPORT IMPROVED INFRASTRUCTURE -CLEANED WATERWAY -IMPROVED DRAINAGE SYSTEMS NEW RESIDENTIAL, LEISURE & BUSINESS COMPLEX IMPROVED SEAFRONT & WATERFRONT Relocate Industrial & Technology Park ICONIC ARCHITECTURE
  • 69. Before (1992) and after (2005) images of the Guggenheim site. Photos courtesy BILBAO Ría 2000.
  • 70. Guggenheim Museum Bilbao by Frank Gehry. The building is recognized as the greatest work of architecture of the last 30 years.
  • 72. BILBAO METRO – FOSTERITO (1995) NORMAN FOSTER
  • 76.
  • 77.
  • 78.
  • 80. SHRINKING CITY (CORE) ? 1. Sprawling 2. Increased Land (Rent) Price 3. Population shrinking – low birth rate 4. Sophisticated Infrastructure 5. Low Employment Opportunity in the city core
  • 81. OSAKA CITY’S URBAN REVITALIZATION PROGRAM Strengthening City’s Function In Creating Knowledge-Based Businesses Enhancing City’s Function In Attracting Many More Visitors to Osaka Developing Cultural Activities and Creating an Attractive Osaka Cooperating Economic, Tourism, and Urban Planning into ONE PACKAGE
  • 82. NAMBA AREA Abandoned Baseball Stadium River Renovation Program Osaka Gateway NAMBA PARKS DOTOMBORI RIVER
  • 86.
  • 91. Superkilen, Nørrebro, Denmark: Superkilen is a kilometre-long park situated through an area just north of Copenhagen’s city centre, considered one of the most ethnically diverse and socially challenged neighborhoods in the Danish capital. The large-scale project creates an urban space with a strong identity on a local and global scale. Designed by BIG, TOPOTEK1 and Superflex. Open June 2012
  • 98. The High Line , New York City, America
  • 99. The High Line is a 1-mile New York City linear park built on a 1.45-mile section of the former elevated New York Central Railroad spur called the West Side Line, which runs along the lower west side of Manhattan. Founded in 1999 by community residents, Friends of the High Line fought for the High Line’s preservation and transformation at a time when the historic structure was under the threat of demolition. The recycling of the railway into an urban park has spurred real estate development in the neighborhoods which lie along the line. The High Line , New York City, America
  • 106. The High Line Unexpected views of the city and the Hudson River.
  • 108. CONCLUSION: Cities are inherently ‘organic’, renewing themselves constantly: regenerate! If we bear this in mind, urban renewal has to be regeneration renewal, continuous renewal as an innate nature/quality—multi-dimensional, community based, people-centred, place making and local identity fostering Let’s try not redevelop our cities as far as possible, let’s plan it with conservation design. The local perspective is essential if we want regeneration design and renewal… Fight for a city were the pedestrian is more important that the vehicle.- Transform street intersections into public spaces.-Create a legal tool that defends the rights of pedestrians.   Urban Regeneration
  • 109. Urban Regeneration THANK YOU FOR YOUR KIND ATTENTION