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Cape Town is open for business
Cape Town is preparing to leverage the 2010 FIFA World Cup by making infrastructure upgrades, improving access and mobility, developing creative spaces, and enhancing its branding and marketing. Key plans include upgrading facilities like the Cape Town station and Grand Parade area, expanding non-motorized transportation, and establishing the city as a global destination for business, culture, and tourism through hosting major events. The World Cup legacy will include improved stadiums, parks, pedestrian areas and rapid transit systems.
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- 1. CAPE TOWN ‘Cape Town is Open for Business’ Leveraging 2010 in the Cape Town Central City by Andrew Boraine, Cape Town Partnership
- 2. Cape Town IS ‘open for business’ and we will continue to build on what has been achieved through partnerships over the past ten years Organising & communicating 2010 in the Central City, in order to... Leverage 2010 for economic, social and cultural development Infrastructure for access, mobility and growth Experience & visitor economy logistics capabilities Branding and marketing OUTLINE
- 3. CLEAN, SAFE &WELL MANAGED on wheels… the bicycle squad recycling St George’s Mall bollards security forum CAPE TOWN IS…
- 4. grandparent’s day jobcreation NETWORKS OF CARE CAPE TOWN HAS…
- 5. Central City DevelopmentStrategy “ In the next ten years, the Cape Town Central City will grow and greatly enhance its reputation as a dynamic business and people centre” VISION OUTCOMES Cape Town’s premier business location, recognised globally A high quality sustainable urban environment A popular destination for Capetonians and visitors A leading centre for knowledge, innovation, creativity and culture, in Africa and the South A place that embodies the heart and soul of Cape Town A CENTRAL CITY DEVELOPMENT STRATEGY CAPE TOWN HAS…
- 6. City of Cape Town Central City Property Owners Cape Town Tourism SA Property Owners Association SA Property Owners Association Cape Regional Chamber of Commerce Western Cape Provincial Government South African Police Services Other CIDs; Africa Centre for Cities (UCT); South African Cities Network CCT Economic Development Department Collaboration Ownership Funding Networking/Best practice sharing Wesgro Accelerate Cape Town CAPE TOWN HAS… PUBLIC/ PRIVATE NETWORKS OF COOPERATION
- 7. Impact of currentglobal recession is noticeable, particularly on small businesses and retailers... But many private sector developments are still underway: 7 hotels 5 residential 12 commercial/ mixed use 1 cultural centre Retrenchments have hit certain economic sectors... But creative industries are still growing strongly 1 000+ creative industries in the Central City DEVELOPING CAPE TOWN IS…
- 8. SPECIFIC OBJECTIVES INTHE CENTRAL CITY: Organise a unique and authentic Cape Town experience for visitors Enhance involvement of Capetonians Contribute to the organisation and efficiency of the event Leave a lasting economic, social and cultural legacy Enhance long-term branding and marketing of Cape Town HOSTING 2010 CAPE TOWN IS…
- 9. CT Station FIFAFan Park (Grand Parade) Main Transport Hub (Hertzog Blvd) Final draw (CTICC) Fan Walk SITES AND ACTIVITIES IN THE CENTRAL CITY 2010… Green Point Stadium Currently mapping: Accommodation Public spaces and squares Entertainment Transport Retail (formal and informal)
- 10. To communicateand consult with stakeholders, role-players, organisations and businesses in the Central City about activities, events and opportunities leading up to as well as during the 2010 FIFA World Cup To discuss ways in which the Central City area can be organised, managed and promoted in such a way so as to complement and support the proposed official FIFA Fan Park on the Grand Parade, the Fan Walk, the Main Transport Hub and other 2010 sites and activities CENTRAL CITY PARTNERS FORUM 2010…
- 11. FAN WALK TOUR2010…
- 12. how they willbrand our city…
- 13. Uniform cities brandin Germany 2006
- 14. Marketing collateral: flags,banners
- 15. Stadium branding inBerlin
- 16. Branding trains &bridges in Berlin
- 17. How the partnersbranded…Adidas
- 18. How the partnersbranded…Adidas
- 19. How the partnersbranded…Adidas
- 20. what the fansdo …
- 21. Fan Park inHamburg… “Dutch territory!”
- 22. Dutch fans inHamburg streets
- 23. Branding landmark buildings,Zurich 2008
- 24. How the citiesbranded themselves… Hamburg BLUE GOAL
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- 26. Adderley Street, switchingon the lights what we already do well CAPE TOWN building on…
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- 31. Community Jazz Concerton Greenmarket Square
- 32. Cape Town InternationalJazz Festival
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- 34. Zip Zap CircusDome 210 on Long CREATIVE SPACES CAPE TOWN HAS…
- 35. Red Bull MusicStudios New Space theatre launch CREATIVE SPACES CAPE TOWN HAS…
- 36. Grand Daddy AirstreamTrailer Park CREATIVE SPACES CAPE TOWN HAS…
- 37. CREATIVE SPACES CAPETOWN HAS… Film shoot on Church square
- 38. Pick n Pay/Cape Argus Cycle Tour CAPE TOWN HOSTS…
- 39. Nedbank Cape TownMarathon CAPE TOWN HOSTS…
- 40. Cape Epic CAPETOWN HOSTS…
- 41. Carnival CAPE TOWNHOSTS…
- 42. IPL tournament –a miracle in three weeks! CAPE TOWN HOSTS…
- 43. IPL tournament –miracle in three weeks! CAPE TOWN HOSTS…
- 44. Loeries Awards inSeptember CAPE TOWN will HOST…
- 45. FIFA Final Drawin December at the CTICC CAPE TOWN will HOST… FIFA U-20 World Cup 2009, Final Draw, Palace of Luxor, Egypt, 5 April
- 46. CT Airport upgradeCT Station and rail network upgrade Kickstart Integrated Rapid Transit System New Long Distance Bus Terminal N1 Koeberg Interchange and N2 Hospital Bend upgrade Grand Parade upgrade Greenmarket Square upgrade Green Point Urban Park Fan Walk: Waterkant/ Somerset Road (widening of pavements, bike lane, greening, 2 pedestrian bridges) Beautification projects (lighting of buildings, landscaping, tree planting, improved pedestrian environments) Directional signage ENHANCED ACCESS & MOBILITY CAPE TOWN INFRASTRUCTURE LEGACY EXAMPLES…
- 47. station AN UPGRADEDSTATION CAPE TOWN LEGACY…
- 48. INTEGRATED RAPID TRANSIT SYSTEM CAPE TOWN LEGACY… Cape Town’s most important legacy
- 49. 2010 Fan ParkAN UPGRADED GRAND PARADE CAPE TOWN LEGACY…
- 50. Fan Park atthe Grand Parade AN UPGRADED GRAND PARADE CAPE TOWN LEGACY…
- 51. stadium PEDESTRIANISATION CAPETOWN LEGACY…
- 52. NON MOTORISED TRANSPORTCAPE TOWN LEGACY…
- 53. Tender report beingprepared - Construction mid-May WATERKANT STREET CAPE TOWN LEGACY…
- 54. Currently under constructionLandscaping design (diagram) Somerset Road SOMERSET ROAD CAPE TOWN LEGACY…
- 55. THE STADIUM &URBAN PARK CAPE TOWN LEGACY…
- 56. THE URBAN PARK CAPE TOWN LEGACY…
- 57. CONNECTING SPACES CAPETOWN LEGACY…
- 58. seat of learningtopography africa maritime resistance, transformation A DISTINCTIVE PLACE CAPE TOWN … cosmopolitan heritage corporate creativity well-managed neighbourhoods legislative capital global destination lifestyle
- 59. Cape Town CentralCity: “Where the World Meets” HOW DO WE BRAND OURSELVES AS A CITY? CAPE TOWN … Cape Town: “Ready to Welcome the World”
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