5 things you should now about "Be Berlin" campaign that managed to change the way we see Germany's capital.

2. #Be Berlin
Be Berlin campaign

3. Main Goal : to strengthen Berlin’s
positive image
Promote the city on a national and international
level as:
 a great place to live
 a leading location for business and industry
 a great travel destination
The campaign was
financed by the
Senate an partners
from the Berlin
business
community.

4. Key visual element of
#BeBerlin
"Be Berlin"
wanted to give
voice to the
Berliners. There
weren't
grandiose
events.

5. Social involvement
 Facebook funs 1.674.807
 Instagram 8.238 Posts
#beberlin
 Twitter Followers 8.779
It was up to date
and managed to
adopt the new
trends.

6. Wording
indicated
confidence.
Messages that
showed Berlin a
lovely place to
be.
• Start Ups

7. The city
presented open
to other cultures
& languages. It
was self
promoted as
"Digital Capital".

8. The project is
still alive. Berlin
seems to know
where it is
heading and
has
consistency.