Industry and academiy are often worlds apart with few interactions. At best they ignore each other, most of the time - at least in Germany. Why is that, and is it like that all over the world? How can we foster more collaboration, and what would the benefit of that be? In this talk at the SE-Live regional group meeting I present some methods and results of empirical software engineering research and report on successful cooperations between industry and academia. I aspire to raise interest, and work to

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