This document discusses how you are your own brand and the importance of managing your personal brand. It defines what a brand is and how your brand is developed through interactions with others and the image and perceptions they have of you. It emphasizes the importance of networking, both in-person and online, to build your brand through social media platforms like LinkedIn, Facebook, and Twitter. It provides tips for how to create, build, promote, and protect your personal brand including setting goals to stay top of mind in your area of expertise.

1. YOU Are Your Brand
smAlbany 2012
Small Business Expo
Dr. Thomas J. Denham
© Careers In Transition LLC

2. Advice
90% of what you hear today will be lost in
30 days, therefore please TAKE NOTES.
Please Ask Questions!
blog.TimesUnion.com/careers
Careers In Transition LLC
© Careers In Transition LLC

3. What is a brand?
Creates an image or mental picture for
someone when they think about you or
something associated with you
What comes to mind when someone sees or
hears your name, product, service or logo
Public image
How you’re perceived and remembered
Developed anytime someone has an
interaction with you
Essential to your success
© Careers In Transition LLC

4. Recognizable Brands
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5. “Your good reputation, once created
is invaluable. Once damaged, it can
sometimes be repaired. But once
ruined, it is irretrievable. Your
reputation is all you have, my mother
use to say. Your reputation is what
people think of you.”
- Jan Smith, Principal of Castle Rock Ranch
© Careers In Transition LLC

6. What Comes to Mind
When You Think of Them?
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7. When it comes to your
professional image, what do
people think of YOU?
© Careers In Transition LLC

8. CEO of YOU
What messages are you sending out by
how you are running your “company?”
You convey an image – what do you
stand for, what do want people to
believe about you and what message
do you want to send to others?
© Careers In Transition LLC

9. Stop and Ask Yourself
“What things do I do way better than other
people?”
“In what area do I want to be known as a SME?”
Match your V.I.P.S. to the future you want
Values, Interests, Personality Traits and Skills
“What is my brand now?”
© Careers In Transition LLC

10. How to Build Your Brand
Real Networking – High Touch
Who do I know?
Who knows me?
Do they know what I do?
Do they know what I want?
Givers Get
© Careers In Transition LLC

11. How to Build Your Brand
Social Networking – High Tech
Your online reputation IS your reputation!
Create It, Build It, Promote It and Protect It
LinkedIn, Facebook and Twitter
Not a Fad
Ride the Wave or Get Crushed By It
© Careers In Transition LLC

12. Discussion
What are some ways to
create, build, promote and protect
your brand?
© Careers In Transition LLC

13. TOMA
Goal: Create Top Of Mind Awareness
When your audience thinks of your area
of expertise, you are the very first person
they think of
Brand management never stops
Hold yourself accountable:
“What am I going to do TODAY to build
my brand?”
© Careers In Transition LLC

14. Thank You!!!
Dr. Tom
careersintransition@yahoo.com
www.CareersInTransitionLLC.com