1. Introduction

2. Circ.us is a creative communications firm
that helps
brands and their agencies tell
stories
through
innovation and participation.

3. Story Elements
Pc St
Desktop Strategy
Mo Tv Ga Se AR Ap An
Mobile Television Gaming Search Aug. Reality Application Analytics
Pr Sc So Vo PM We Ev
Print OOH Screen Social Video Paid Media Web Evolution

4. Circ.us Performances

5. Louis Vuitton
Earth Day Global Green/Email Blast

6. Email Design

7. Hennessy
Lady Hennessy

8. DKNY
IPhone Banner Ads

9. Augmenting Kim Kardashian
Carls Jr. Kim K. Salad Lunch Date

10. Carls Jr. Digital AOR, 72andSunny, sent Kim to Circ.us on a green screen, with a dream

11. Alongside 72andSunny, we dreamt of how Kim K. could fly

12. Using augmented reality, we explored ways to make Kim fly

13. We tested and tested until...

14. She Flew Above Our Heads and Our Hearts

15. We were not the only ones in love

17. Through interactive commands we made her dance, punch, kick and more

18. Circ.us Services
•Augmented Reality Development/Programming
•3D/2D Art
•Interface Design
•Video Editing
•Actionscript

19. Objectives
•Promote Cisco’s Borderless Networks initiative to IT
professionals
•Create an engaging lead generation tool to be deployed
via direct mail
•Innovate

20. Cisco Borderless Networks
Max Liberty’s Escape from The Shackles of Old Network Infrastructure

22. Introducing Max Liberty
In order to promote their new
“Borderless Networks” initiative to IT
professionals, Cisco turned to Circ.us.
Along with RG Creations, our solution
was a direct mail cube in which all
four sides were triggers for a different
level of a multi-level augmented reality
gaming experience.

23. In order to overcome potential barriers to entry, influential IT professionals were sent
everything they would need to get started.

24. Circ.us Services
•Ideation/Strategy
•Augmented Reality Development/Programming
•Game Design/Leveling/QA
•3D/2D Art
•Interface Design
•Sound Design
•Copywriting
•Game Hosting and Analytics

25. “All The Worlds a Circ.us”
Thanks: adam@circ.us

26. The Tent is Now Closed.