1.
Social media 2015
Social media trends and how to make the most of them
Drew Benvie, Battenhall
@batte@nhbaaltl t@endhraelwl @b drewb

2.
INTRODUCTIONS
Origins of social media for communications
@battenhall @drewb

3.
MEDIA LANDSCAPE TODAY
Source: Google / Ipsos Mori
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4.
MEDIA LANDSCAPE TODAY
Source: Battenhall, October 2014
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5.
MEDIA LANDSCAPE TODAY
Source: Ofcom, Aug 2014
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6.
THE IMPACT ON UK PLC
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7.
What next for social media?

8.
TWITTER AND THE FTSE100
We started tracking the FTSE 100 in April 2013
18 months of data and our second annual report – battenhall.net/ftse100
@battenhall @drewb

9.
Overview of the FTSE 100
performance on Twitter
10%!
37%!
6%!
10%!
37%!
Awful!
Verified!
Average at best!
Poor!
Rubbish!
@battenhall @drewb

10.
KEY TRENDS
• Companies have improved their use of Twitter for corporate
communications, customer service, consumer activation and recruitment
across the board
• More verified Twitter accounts, higher following, and fewer inactive and
unclaimed brands
• However, 63% of companies are between awful and average
• Top performers: Burberry, Coca Cola, ITV, Marks & Spencer and
Sainsbury’s
• Worst performers: GlencoreXstrata, Prudential, BHP Billiton and CRH
@battenhall @drewb

11.
TOP PERFORMERS
4000000!
3000000!
2000000!
1000000!
0!
Burberry! Coca Cola
HBC!
ITV! M&S! Sainsbury's! Shell! Easyjet! Tesco! Rolls Royce! Next!
@battenhall @drewb

12.
SOCIAL MEDIA INFLUENCERS
• The role of social media in consumer
engagement
• Influencers are those with as large and
influential audience as the media or as you
and your brand
• The role of the brand in building
reputations through influencer engagement
@battenhall @drewb

13.
THE NEW INFLUENCERS
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14.
POWER SHIFTS IN SOCIAL
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15.
GROWTH STORY OF THE DECADE
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16.
MEDIA AND WORLD AFFAIRS
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17.
INTERNET OF THINGS
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18.
What can we do about these trends?

19.
LIVE SOCIAL MEDIA INSIGHTS
!
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20.
ANALYTICS AND SOCIAL MEDIA DATA
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21.
EXPERIMENT WITH MESSAGING
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22.
NEW TOOLS FOR NEW JOBS
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23.
PREPARING FOR FUTURE SOCIAL
• Set aside 20% of time and resources
• News feeds such as PSFK and Nieman Lab
• Experiment in tools and software
• Constant social audit: ASAP model
• The impact of Generation Z: the Screenagers
@battenhall @drewb

24.
GENERATION Z: SCREENAGERS
“teen social media
use dictates future
trends across all
demographics”
Piper Jaffray, April 2014
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25.
Thank you
@@bbaattetntehanll @hdarewllb @drewb