Battenhall - CIPR future trends online presentation - April 2013

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Presented by Drew Benvie at the CIPR May 2013 event on 'The Wild Wild Web - How to Build, Develop and Maintain your Brand Online'

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Battenhall - CIPR future trends online presentation - April 2013

  1. 1. CIPR / future trends online Drew Benvie, MD, Battenhall @drewb @battenhall B LONDONBATTENHALL
  2. 2. 2006: the origins of social media
  3. 3. Today 90% of media is on a screen
  4. 4. And we spend most of our time on social Source: Experian Hitwise, April 2013
  5. 5. Even the old skool has gone social
  6. 6. And traditional media is changing
  7. 7. Battenhall s seven trends for the future 1.  The social business 2.  Sentient world 3.  Augmented reality 4.  Creation society 5.  Brands as communities 6.  Hacker culture 7.  Single app ecosystem
  8. 8. 1. THE SOCIAL BUSINESS Businesses will rethink everything, not just PRand advertising, because of social media
  9. 9. 2. SENTIENT WORLD Source: Altimeter / Jeremiah OwyangThe internet of things will make the worldaround us smart, connected and data-filled
  10. 10. 3. AUGMENTED REALITY Google, take a picture, tweet, all from yourGlass.
  11. 11. 3. AUGMENTED REALITY
  12. 12. 4. CREATION SOCIETY Source: Google March 2013We go from 1% to 80% creators in onegeneration. The end of the 1:9:90 rule
  13. 13. 5. BRANDS AS COMMUNITIES Beyond buzz and likes, brands will co-create
  14. 14. 6. HACKER CULTURE
  15. 15. 7. SINGLE APP ECOSYSTEM Single purpose apps will be the next Facebook
  16. 16. THANK YOU @drewb battenhall.net
  17. 17. B LONDONBATTENHALL

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