Digital disruption and the future PR agency	
#CIPRNC14	
Drew Benvie, Battenhall - @drewb @battenhall	
	
B	
LONDON
BATTENHA...
Changing face of PR
twitter.com/battenhall
fb.com/battenhall
battenhall.net
Drew Benvie, Battenhall
•  A journey of PR thr...
Blogs forming...
2003
Web 2.0 and virtual worlds
2005
Listening...
2006
Social...
2006
Tweeting
2007
Now…
•  Social media is
mainstream, affecting
messaging,
consumption and the
media agenda
•  Rapid rise of video
and photo...
Now…
•  Social dominates consumer attention with
old media lagging
Now…
•  Social moves markets
Now…
•  Reputational threats move at the speed of
social
Now…
•  The impact of social
media has hit the board
room, and businesses
are re-organising
themselves in response
Changing agencyThe story of Battenhall
A new kind of teamA new kind of agency and team member
Different ways of working
Trying to change how we work in PR
New kind of change
Everything is global
New kind of change
Multimedia, design and build
New kind of change
PR = Customer Care
New kind of change
Digital insights driving product innovation
New kind of change
Investment in data and insights
•  Living services, apps
that work around you
•  The visual web drives
social growth
•  Mining the troves of
new social da...
THANK YOU	
	
@drewb	
battenhall.net
B	
LONDON
BATTENHALL
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Ciprnc14 talk drew benvie battenhall - june 2014

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My talk for the CIPR North Conference 2014

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Ciprnc14 talk drew benvie battenhall - june 2014

  1. 1. Digital disruption and the future PR agency #CIPRNC14 Drew Benvie, Battenhall - @drewb @battenhall B LONDON BATTENHALL
  2. 2. Changing face of PR twitter.com/battenhall fb.com/battenhall battenhall.net Drew Benvie, Battenhall •  A journey of PR through social •  What’s happening now to the media •  Changing skills •  The ups and the downs •  What’s next?
  3. 3. Blogs forming... 2003
  4. 4. Web 2.0 and virtual worlds 2005
  5. 5. Listening... 2006
  6. 6. Social... 2006
  7. 7. Tweeting 2007
  8. 8. Now… •  Social media is mainstream, affecting messaging, consumption and the media agenda •  Rapid rise of video and photo sharing •  Mobile and tablet consumption growing faster than anything before •  Difference in global audiences Source: Domo, May 2014
  9. 9. Now… •  Social dominates consumer attention with old media lagging
  10. 10. Now… •  Social moves markets
  11. 11. Now… •  Reputational threats move at the speed of social
  12. 12. Now… •  The impact of social media has hit the board room, and businesses are re-organising themselves in response
  13. 13. Changing agencyThe story of Battenhall
  14. 14. A new kind of teamA new kind of agency and team member
  15. 15. Different ways of working Trying to change how we work in PR
  16. 16. New kind of change Everything is global
  17. 17. New kind of change Multimedia, design and build
  18. 18. New kind of change PR = Customer Care
  19. 19. New kind of change Digital insights driving product innovation
  20. 20. New kind of change Investment in data and insights
  21. 21. •  Living services, apps that work around you •  The visual web drives social growth •  Mining the troves of new social data •  Co-creation and sharing •  Private messaging growth: phone number = social graph What’s coming next Future trends and reacting to them
  22. 22. THANK YOU @drewb battenhall.net
  23. 23. B LONDON BATTENHALL

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