Introduction to social media

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My guest lecture to the marketing class of IIT Delhi on Introduction to social media. It covers basics like:
a) What is social media
b) How are businesses using it

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Introduction to social media

  1. 1. An introduction to social media www.kuliza.com
  2. 2. 01 Edito Citizeno Marketo www.kuliza.com
  3. 3. 01.a Edito www.kuliza.com
  4. 4. 01.b Citizeno www.kuliza.com
  5. 5. 01.c Marketo www.kuliza.com
  6. 6. 02 2We will answerQuestions:What is social media?How businesses are leveraging it? www.kuliza.com
  7. 7. 03What is socialmedia? www.kuliza.com
  8. 8. 03aWhat is it not! www.kuliza.com
  9. 9. 03a.1Social Media is:NOT Facebook +Twitter www.kuliza.com
  10. 10. 03a.2Social Media is:NOT onlinemarketing www.kuliza.com
  11. 11. 03a.3Social Media is:NOT ‘just’ aboutmarketing www.kuliza.com
  12. 12. 03bThen what is it! www.kuliza.com
  13. 13. 03b.1Social Media is about:Collaboration Edito CitizenoContent GatekeepersCrowdsourcing www.kuliza.com
  14. 14. CaseHow Twitter &Ushahidi do it! www.kuliza.com
  15. 15. 03b.2Social Media is about:Offline behaviorpowered by online tools www.kuliza.com
  16. 16. CaseHow Grubwith.usdoes it! www.kuliza.com
  17. 17. 03b.3Social Media is about:Building communities arounda social need or talking point www.kuliza.com
  18. 18. CaseHow Facebookdoes it www.kuliza.com
  19. 19. CaseHow Twitter doesit www.kuliza.com
  20. 20. CaseHow LinkedIndoes it www.kuliza.com
  21. 21. CaseHow Pampers.comdoes it www.kuliza.com
  22. 22. 03cWhat did 1. Social media is collaborative media 2. Built around social needs or objectswe learn?  Co created by people •  Every popular social channel has  Shift of power from content gatekeepers identified a unique social need and built to crowd a network / community around it 3. Generate customer data www.kuliza.com
  23. 23. 04How are businessesleveraging socialmedia? www.kuliza.com
  24. 24. Case Pepsi Refresh Everything CampaignFMCGindustry Refresheverything.com
  25. 25. Case Microsoft Developer NetworkTechSoftware Msdn.microsoft.com
  26. 26. Case Nokia Tune User Generated ContestTechHardware http://nokiatune.audiodraft.com/
  27. 27. Case Dell IdeaStorm CampaignTechHardware http://www.ideastorm.com/
  28. 28. Case Volkswagen ‘The Fun Theory’ CampaignAuto Thefuntheory.com
  29. 29. Case Augmented Reality virtual dressing roomsRetail http://www.nickburcher.com/2010/08/jc-penney-augmented-reality-virtual.html
  30. 30. Case Experience AppsHotels
  31. 31. Case 4D avatar based theme parksThemeParks
  32. 32. Case Sharing and Updating with RFID bandsThemeParks
  33. 33. Case Amex Link, Like, Love ApplicationBanks http://itunes.apple.com/us/app/intercontinental-kitchen-cookbook/id453034407?ls=1&mt=8
  34. 34. 4Image Referenceshttp://www.aismedia.com/images/section_social_media_marketing.pnghttp://www.swotti.com/movies/face-off_16337.htmhttp://sumandu.wordpress.com/2012/02/18/sumandu-the-kpop-guru-is-on-twitter-facebook/http://parttimeincome.com/wp-content/gallery/support/selling.jpghttp://dailymobile.se/wp-content/uploads/2012/02/Confused-man1.jpghttp://farm3.static.flickr.com/2619/3847167447_2004f7b7b8.jpghttp://hotels.uptake.com/blog/files/2009/05/times-square1.jpg www.kuliza.com
  35. 35. 5Additional Reads GroundswellSocial Media Marketing an hour a dayMashable | Seth Godin | Hubspot BlogSocial Technology Quarterly www.kuliza.com
  36. 36. ThankYou www.kuliza.com

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