A case study presented to the AIME Charities Forum detailing how an OpenMarket proprietary solution raised over £1.5m for the Disasters and Emergency Committee in less than a month, and doubled the charities Opt-In by using mobile.
Camerjam mobile public masterclass openmarketJames Cameron
The document discusses how mobile technology can be used by public sector organizations to save costs and improve processes. It provides examples of how SMS reminders have reduced missed hospital appointments ("did not attends" or DNAs) by up to 35%, saving thousands of pounds per day. Additionally, the document outlines several other potential mobile applications for public services including parking payments, reporting issues like fly-tipping, and municipal contacts.
Television is in transition from how it was to how it is now and how it will be. It was originally a new family experience and social activity but is now more individualized across multiple screens. While public broadcasting aims to educate, inform and entertain, commercial broadcasting and pay TV rely on advertising, subscriptions and on-demand services for financing. Television content is increasingly available anywhere, anytime on demand and viewers are engaged across multiple devices simultaneously. Although television remains powerful, its future involves reinvention as viewing habits continue fragmenting across new platforms and generations multitask.
MUBI is an online streaming service that hand-picks one film per day for its members. Each film is available to watch for 30 days. It costs $4.99 per month to subscribe. MUBI launched in 2007 and focuses on distributing independent and international films. In 2015, MUBI gained attention after it debuted Paul Thomas Anderson's documentary "Junun" exclusively on the streaming platform.
The challenge of one to one media - gilles fontaine GIlles Fontaine
Mobility is challenging the traditional one-size-fits-all model of television through new devices, individual viewing habits, and network competition. New devices like tablets and smartphones are being used for individual TV viewing rather than just as companion screens. Viewing is becoming more personalized as households have fewer people watching fewer channels. Network competition and potential cooperation between terrestrial wireless and cable operators could reshape content delivery. This mobility creates opportunities to better match media and analytics, rebuild communities around on-demand viewing, create seamless advertising, and shift from households to individual users and subscribers.
The document discusses perspectives on net neutrality in Europe. It describes net neutrality as the principle that all information on the Internet should be treated equally. It notes concerns about Internet congestion from sites like Google and online games. There is a debate around whether governments should intervene to ensure fairness or if they are using congestion as an excuse to control the Internet. Some internet service providers propose selling Internet access in packages like TV channels that only include certain websites.
The document discusses perspectives on net neutrality in Europe. It describes net neutrality as the principle that all information on the Internet should be treated equally. It notes concerns about Internet congestion from sites like Google and online games. There is a debate around whether governments should intervene to ensure fairness or if they are using congestion as an excuse to control the Internet. The document also discusses proposals for Internet service providers to sell Internet access in packages like television channels.
The document discusses trends in digital content distribution and consumption. It notes that 37% of content is now distributed digitally, with streaming subscriptions growing significantly. Video consumption is shifting to on-demand viewing across multiple devices. While digital formats are growing, physical sales declines have not been fully offset, and piracy remains an issue. Content producers and distributors face challenges in adapting business models to the new landscape.
Innovation in the everything-for-free worldMarco Laucelli
The document discusses innovation in a world where everything is becoming free or nearly zero cost due to technologies like Moore's Law. It argues that as communication, content, consumer goods, education, and knowledge become free due to technologies, businesses must focus on solving problems rather than selling products. Innovation will involve breaking existing business models, creating new platforms, focusing on problems to solve rather than existing products or services, and having a simple, scalable approach.
Camerjam mobile public masterclass openmarketJames Cameron
The document discusses how mobile technology can be used by public sector organizations to save costs and improve processes. It provides examples of how SMS reminders have reduced missed hospital appointments ("did not attends" or DNAs) by up to 35%, saving thousands of pounds per day. Additionally, the document outlines several other potential mobile applications for public services including parking payments, reporting issues like fly-tipping, and municipal contacts.
Television is in transition from how it was to how it is now and how it will be. It was originally a new family experience and social activity but is now more individualized across multiple screens. While public broadcasting aims to educate, inform and entertain, commercial broadcasting and pay TV rely on advertising, subscriptions and on-demand services for financing. Television content is increasingly available anywhere, anytime on demand and viewers are engaged across multiple devices simultaneously. Although television remains powerful, its future involves reinvention as viewing habits continue fragmenting across new platforms and generations multitask.
MUBI is an online streaming service that hand-picks one film per day for its members. Each film is available to watch for 30 days. It costs $4.99 per month to subscribe. MUBI launched in 2007 and focuses on distributing independent and international films. In 2015, MUBI gained attention after it debuted Paul Thomas Anderson's documentary "Junun" exclusively on the streaming platform.
The challenge of one to one media - gilles fontaine GIlles Fontaine
Mobility is challenging the traditional one-size-fits-all model of television through new devices, individual viewing habits, and network competition. New devices like tablets and smartphones are being used for individual TV viewing rather than just as companion screens. Viewing is becoming more personalized as households have fewer people watching fewer channels. Network competition and potential cooperation between terrestrial wireless and cable operators could reshape content delivery. This mobility creates opportunities to better match media and analytics, rebuild communities around on-demand viewing, create seamless advertising, and shift from households to individual users and subscribers.
The document discusses perspectives on net neutrality in Europe. It describes net neutrality as the principle that all information on the Internet should be treated equally. It notes concerns about Internet congestion from sites like Google and online games. There is a debate around whether governments should intervene to ensure fairness or if they are using congestion as an excuse to control the Internet. Some internet service providers propose selling Internet access in packages like TV channels that only include certain websites.
The document discusses perspectives on net neutrality in Europe. It describes net neutrality as the principle that all information on the Internet should be treated equally. It notes concerns about Internet congestion from sites like Google and online games. There is a debate around whether governments should intervene to ensure fairness or if they are using congestion as an excuse to control the Internet. The document also discusses proposals for Internet service providers to sell Internet access in packages like television channels.
The document discusses trends in digital content distribution and consumption. It notes that 37% of content is now distributed digitally, with streaming subscriptions growing significantly. Video consumption is shifting to on-demand viewing across multiple devices. While digital formats are growing, physical sales declines have not been fully offset, and piracy remains an issue. Content producers and distributors face challenges in adapting business models to the new landscape.
Innovation in the everything-for-free worldMarco Laucelli
The document discusses innovation in a world where everything is becoming free or nearly zero cost due to technologies like Moore's Law. It argues that as communication, content, consumer goods, education, and knowledge become free due to technologies, businesses must focus on solving problems rather than selling products. Innovation will involve breaking existing business models, creating new platforms, focusing on problems to solve rather than existing products or services, and having a simple, scalable approach.
I was honoured to say a few words at the launch of Capen.ie last week, as part of the #CharityFringe event at #Dublin #WebSummit - here is the slide deck for posterity.
Oisin Lunny - Fundraising Online 2014 "Beyond fundraising: how to get more fr...Oisin Lunny
I was honoured to be a part of the excellent Fundraising Online 2014 conference, here is my presentation "Beyond fundraising: how to get more from your mobile strategy ". Hope you enjoy!
Top Ten Tips to Improve Acquisition and Retention using MobileOisin Lunny
This document provides 10 tips for improving acquisition and retention using mobile. The tips include seeing the bigger mobile picture, putting yourself in the consumer's shoes, creating a strategy around the consumer experience, using mobile to tell your brand story, building the opt-in, keeping things simple at first, utilizing real-time interactions, focusing on personalization, measuring results, and listening to customers, partners, and competitors.
Lessons from the Third Sector innovators, successful charity campaigns on mobileOisin Lunny
As part of the Third Sector "Integrated Digital Fundraising, Marketing & Comms" conference I had a look at the latest developments in mobile consumer behaviour, and the innovators embracing mobile in the Third Sector. The presentation looked at companies successfully using seamless mobile payment and CRM solutions, and what lessons to take on board for fundraising strategies.
OpenMarket & Open Fundraising at Mobile Marketing Live #mmliveglobalOisin Lunny
Presentation by Oisin Lunny & Paul de Gregorio on successful charity campaigns on mobile, and lessons from the Third Sector. FOr more information please visit:
www.openmarket.com/europe
www.openfundraising.com
http://degregoriopaul.blogspot.co.uk
Great to speak at the #DigitalMarketingShow today, sharing some thoughts on why the barriers between mobile payment and CRM are blurring, and why smart businesses are #SiloSmashing
Guardian Changing Media Summit - Mobile In FocusOisin Lunny
Honoured to have spoken at the Guardian Changing Media Summit about Mobile In Focus. Used the opportunity to look at the changing media landscape over the past 20 years, and why mobile should be central to a joined up content / marketing / CRM strategy.
Este documento presenta una serie de temas relacionados con la industria de la telefonía móvil. Incluye discusiones sobre el marketing móvil, las adquisiciones, el engagement de los consumidores, los pagos móviles, los datos móviles y el ciclo de vida útil de los teléfonos móviles. También menciona temas como el comportamiento del consumidor, las interacciones móviles y las finanzas conductuales.
Interoute is Europe's biggest next generation network that provides next generation services such as media. The document discusses Interoute's ability to leverage its global network for content distribution and provide advanced hosting, media, voice, and VPN services through its next generation capabilities. Oisin Lunny, Interoute's Product Manager for Media, authored the document on May 7, 2008 in Madrid to discuss Interoute's next generation TV and media network services.
Oisin Lunny - IoF Tech conference - mobile innovationOisin Lunny
This document discusses lessons learned from successful mobile charity campaigns. It provides examples of campaigns run by DEC, Faberge, and Open Fundraising. Key lessons include understanding that mobile is the primary internet access for many, having a "mobile first" strategy, using shortcodes across marketing channels, focusing on metrics to measure ROI, understanding your target audience, and optimizing all aspects of mobile campaigns. Regular SMS donations are also shown to outperform one-time methods like direct debit. Choosing the right technology partner is also emphasized.
MoNage Fall 2016 - Oisin Lunny - OpenMarketOisin Lunny
It was a great honour to speak at MoNage Fall 2016 alongside Jeff Pulver, Jack Dorsey, Yossi Vardi, Chris Brogan, Mark Horvath & Jeff Jarvis.
Here is my presentation about SMS, AI, chatbots, app fatigue and ad blocking, which references some new OpenMarket research about millennials and mobile use.
If you would like more information visit www.openmarket.com and please feel free to drop me a line on LinkedIn.
The Impact of FinTech on European BanksDavid Birch
Presentation to the Cass business school as part of their #unbundlingbanks discussion, looking at the impact of opening APIs (XS2A) and the potential for FinTech startups to work with banks.
At IoT Solutions World Congress 2016 in Barcelona delegates learned how Philips Healthcare combined the humble Raspberry Pi with the global reach and reliability of SMS to deliver a sophisticated device monitoring solution for “Big Iron” equipment such as MRI, Pet and CT scanners. Philips John Romero was joined by Oisin Lunny from their mobile partner OpenMarket.
Infocom Presentation: Breakthrough Innovations in Mobilerajeshjain
The document discusses breakthrough innovations in mobile technology in India. It outlines Rajesh Jain's background investing in internet and mobile companies in India. It then discusses the guiding philosophy of Emergic focusing on local non-consumers and simpler, cheaper solutions. Finally, it summarizes the key breakthrough innovations that will power mobile in India in the next five years including the mobile internet era, new business models for VAS operators and data MVNOs, and mobile as the next marketing medium.
Africa continues to face the challenge of Digital Exclusion and with the world gradually shifting to the 4th Industrial Revolution, Africa needs to capitalise on Digital Inclusion or be left behind. Digital Inclusion proves to be too demanding for Africa with its lack of ICT Infrastructure to support it.
What if you could provide the power of the Internet to everyone, regardless of their economic or social status? Brastorne aims to disrupt economic inequalities as it continues to expand its solutions across Africa.
Succeeding in a Fragmented Media and Entertainment MarketMichael Goodman
The media and entertainment market is fragmenting as a result of ubiquitous connectivity. This is fundamentally changing the production, distribution, consumption, and monetization of movies, TV shows, games and music.
The document discusses how mobile phones have become essential and addictive devices. Smartphone activations now outnumber births and many people would give up sex before their phone. Mobile payment is also discussed as the new customer relationship management tool, with examples given of how mobile can be used to book flights, hotels, parking and make donations. The final sections discuss OpenMarket, a company that provides mobile messaging and payment tools to help brands and agencies engage customers.
- Etisalat is a leading telecommunications company headquartered in the UAE that operates in 18 countries in Asia, the Middle East and Africa, serving over 85 million customers.
- In 2008, Etisalat reported annual net revenues of 26.119 billion AED and net profits of 8.665 billion AED.
- Etisalat's vision is of a world where distance is no barrier to communication, and through enabling technologies people and businesses can reach new markets globally.
I was honoured to say a few words at the launch of Capen.ie last week, as part of the #CharityFringe event at #Dublin #WebSummit - here is the slide deck for posterity.
Oisin Lunny - Fundraising Online 2014 "Beyond fundraising: how to get more fr...Oisin Lunny
I was honoured to be a part of the excellent Fundraising Online 2014 conference, here is my presentation "Beyond fundraising: how to get more from your mobile strategy ". Hope you enjoy!
Top Ten Tips to Improve Acquisition and Retention using MobileOisin Lunny
This document provides 10 tips for improving acquisition and retention using mobile. The tips include seeing the bigger mobile picture, putting yourself in the consumer's shoes, creating a strategy around the consumer experience, using mobile to tell your brand story, building the opt-in, keeping things simple at first, utilizing real-time interactions, focusing on personalization, measuring results, and listening to customers, partners, and competitors.
Lessons from the Third Sector innovators, successful charity campaigns on mobileOisin Lunny
As part of the Third Sector "Integrated Digital Fundraising, Marketing & Comms" conference I had a look at the latest developments in mobile consumer behaviour, and the innovators embracing mobile in the Third Sector. The presentation looked at companies successfully using seamless mobile payment and CRM solutions, and what lessons to take on board for fundraising strategies.
OpenMarket & Open Fundraising at Mobile Marketing Live #mmliveglobalOisin Lunny
Presentation by Oisin Lunny & Paul de Gregorio on successful charity campaigns on mobile, and lessons from the Third Sector. FOr more information please visit:
www.openmarket.com/europe
www.openfundraising.com
http://degregoriopaul.blogspot.co.uk
Great to speak at the #DigitalMarketingShow today, sharing some thoughts on why the barriers between mobile payment and CRM are blurring, and why smart businesses are #SiloSmashing
Guardian Changing Media Summit - Mobile In FocusOisin Lunny
Honoured to have spoken at the Guardian Changing Media Summit about Mobile In Focus. Used the opportunity to look at the changing media landscape over the past 20 years, and why mobile should be central to a joined up content / marketing / CRM strategy.
Este documento presenta una serie de temas relacionados con la industria de la telefonía móvil. Incluye discusiones sobre el marketing móvil, las adquisiciones, el engagement de los consumidores, los pagos móviles, los datos móviles y el ciclo de vida útil de los teléfonos móviles. También menciona temas como el comportamiento del consumidor, las interacciones móviles y las finanzas conductuales.
Interoute is Europe's biggest next generation network that provides next generation services such as media. The document discusses Interoute's ability to leverage its global network for content distribution and provide advanced hosting, media, voice, and VPN services through its next generation capabilities. Oisin Lunny, Interoute's Product Manager for Media, authored the document on May 7, 2008 in Madrid to discuss Interoute's next generation TV and media network services.
Oisin Lunny - IoF Tech conference - mobile innovationOisin Lunny
This document discusses lessons learned from successful mobile charity campaigns. It provides examples of campaigns run by DEC, Faberge, and Open Fundraising. Key lessons include understanding that mobile is the primary internet access for many, having a "mobile first" strategy, using shortcodes across marketing channels, focusing on metrics to measure ROI, understanding your target audience, and optimizing all aspects of mobile campaigns. Regular SMS donations are also shown to outperform one-time methods like direct debit. Choosing the right technology partner is also emphasized.
MoNage Fall 2016 - Oisin Lunny - OpenMarketOisin Lunny
It was a great honour to speak at MoNage Fall 2016 alongside Jeff Pulver, Jack Dorsey, Yossi Vardi, Chris Brogan, Mark Horvath & Jeff Jarvis.
Here is my presentation about SMS, AI, chatbots, app fatigue and ad blocking, which references some new OpenMarket research about millennials and mobile use.
If you would like more information visit www.openmarket.com and please feel free to drop me a line on LinkedIn.
The Impact of FinTech on European BanksDavid Birch
Presentation to the Cass business school as part of their #unbundlingbanks discussion, looking at the impact of opening APIs (XS2A) and the potential for FinTech startups to work with banks.
At IoT Solutions World Congress 2016 in Barcelona delegates learned how Philips Healthcare combined the humble Raspberry Pi with the global reach and reliability of SMS to deliver a sophisticated device monitoring solution for “Big Iron” equipment such as MRI, Pet and CT scanners. Philips John Romero was joined by Oisin Lunny from their mobile partner OpenMarket.
Infocom Presentation: Breakthrough Innovations in Mobilerajeshjain
The document discusses breakthrough innovations in mobile technology in India. It outlines Rajesh Jain's background investing in internet and mobile companies in India. It then discusses the guiding philosophy of Emergic focusing on local non-consumers and simpler, cheaper solutions. Finally, it summarizes the key breakthrough innovations that will power mobile in India in the next five years including the mobile internet era, new business models for VAS operators and data MVNOs, and mobile as the next marketing medium.
Africa continues to face the challenge of Digital Exclusion and with the world gradually shifting to the 4th Industrial Revolution, Africa needs to capitalise on Digital Inclusion or be left behind. Digital Inclusion proves to be too demanding for Africa with its lack of ICT Infrastructure to support it.
What if you could provide the power of the Internet to everyone, regardless of their economic or social status? Brastorne aims to disrupt economic inequalities as it continues to expand its solutions across Africa.
Succeeding in a Fragmented Media and Entertainment MarketMichael Goodman
The media and entertainment market is fragmenting as a result of ubiquitous connectivity. This is fundamentally changing the production, distribution, consumption, and monetization of movies, TV shows, games and music.
The document discusses how mobile phones have become essential and addictive devices. Smartphone activations now outnumber births and many people would give up sex before their phone. Mobile payment is also discussed as the new customer relationship management tool, with examples given of how mobile can be used to book flights, hotels, parking and make donations. The final sections discuss OpenMarket, a company that provides mobile messaging and payment tools to help brands and agencies engage customers.
- Etisalat is a leading telecommunications company headquartered in the UAE that operates in 18 countries in Asia, the Middle East and Africa, serving over 85 million customers.
- In 2008, Etisalat reported annual net revenues of 26.119 billion AED and net profits of 8.665 billion AED.
- Etisalat's vision is of a world where distance is no barrier to communication, and through enabling technologies people and businesses can reach new markets globally.
Bellagio ICT for Development and GovernanceLoren Treisman
A presentation delivered by Dr Loren Treisman at a UNDP conference on Technology-Based Innovation to Strengthen Governance Accountability and Improve Service Delivery for the Poor and Excluded: Sharing of Lessons Learned and Charting the Future. The conference was hosted at The Rockerfeller Foundation Bellagio Center in Italy from 18-22 February 2013.
The document discusses the changing media landscape and the need for brands to shift from traditional advertising to engagement marketing. It notes that audiences are fragmenting across numerous media channels and consumers have more control over their media consumption. This transformational change requires brands to create more value for customers through immersive brand experiences rather than interruptive ads. Examples of engagement marketing campaigns like Pop Idol, Guinness Storehouse, and mobile games are presented as more effective ways for brands to connect with audiences.
Make the Most of Hosted Unified CommunicationsOnvoy
$377 billion will be spent on UC and VoIP services over the next five years. But while IP PBXs and classic vanilla VoIP services are beginning to slow down, UC is taking off as a strategic imperative. Tara Seals, Contributing Editor of Channel Vision Magazine, reviews how to position Hosted UC within your portfolio, outline the benefits for your clients and avoid sales pitfalls. Tara also covers the market forecast, trends and opportunities and why mobility will be an important part of the Hosted UC market.
Broadway Partners with Enterprise PE have launched the Rural Broadband EIS Fund as a tax efficient way to invest in the delivery of superfast broadband projects in the UK
6G INTERNET - "Connecting Communities"
6G is an internet service provider positioned at the forefront of the digital revolution.
Using new, future-proof technologies, we supply superfast broadband services to the UK’s commercial and residential consumer markets.
Governed by Ofcom and adhering to the broadband industry’s code of practice, 6G’s unique network is constructed of wired and radio telecommunications that permit greater access, scalability and the rapid deployment of internet solutions from the single residential user to1000 + enterprise level users.
Fuelling innovation, we invest one third of our profits back into our R&D programme to ensure that our products and services remain ever-evolving within the telecommunications playing field.
Working with local councils, chambers of commerce and social housing providers, 6G Business is an active supporter of the government’s digital inclusion strategy and is an accredited partner of the Super Connected Cities voucher scheme for businesses.
Website: https://6gdsi.co.uk/
Read on to find out how 6G is committed to delivering digital inclusion in the real world
This document provides an overview and assessment of the UK's digital TV switchover project from 2008-2012. It discusses the complex engineering challenges of upgrading over 1,150 transmission sites, the extensive communications campaign to support viewers through the transition, and the success of the Switchover Help Scheme in assisting over 1 million households. Overall, it declares the digital TV switchover a success, delivered on time and under budget thanks to cooperation across industry, government, and volunteer organizations.
The document discusses the potential of m-development (mobile phone development) in improving lives in developing countries. It provides examples of how mobile phones can boost social and economic inclusion through services like mobile banking. The document also summarizes IFAD's experience with an m-application called ZUFU4455 in Zambia, which helped smallholder farmers and traders through market information. ZUFU4455 led to improved prices negotiated, increased incomes, and engagement in new crops. However, the document argues that m-development requires partnerships across different sectors and avoiding a "one size fits all" approach to realize its potential and move past the pilot stage.
The document discusses the rise of digital technologies and their impact. It notes that the internet is like a city with areas of both opportunity and risk. New digital technologies are global, social, ubiquitous and cheap. The number of apps created for smartphones has grown exponentially in a short time. The document also outlines the UK government's vision to expand broadband access and support the digital economy and creative industries. It discusses challenges around availability, affordability and digital skills that must be addressed.
Annet Aris - New rules of game in the digital worldSanoma Belgium
The document discusses new rules for strategic planning in the digital world. It argues that traditional strategic approaches do not work due to high levels of uncertainty from technological changes. Network effects allow new entrants like Google and Facebook to capture value. Industries are shifting to more competitive oligopolies and functional monopolies. The media industry needs to move from reactive to strategic capability building through experimentation and learning. Portfolios of initiatives like big bets, options, and no-regret moves help deal with uncertainty. Management must create agile, learning organizations.
This document discusses trends in digital consumer behavior, commerce, social media, and technology. Some of the key trends discussed include the emergence of two groups around privacy - those who openly broadcast information and those who want secrecy. Content is increasingly vetted by consumers themselves through digital democracy. Life sharing on social media is growing exponentially. Easy to implement APIs will integrate social features across more websites. Emerging markets will see a focus on rural populations and growth of mobile marketing through cheaper, more powerful technologies.
Mark Manton - Digital Transformation - Birmingham Marketing ConferenceEdge Global Media Group
Mark Manton discusses how digital transformation drives innovation. He outlines Experian's history and business, then discusses how digital has disrupted many industries. Manton describes the importance of digital skills and maturity for businesses and the financial performance benefits of digitally mature companies. He discusses different models of digital transformation and the impact of digital on financial services in terms of changing consumer needs and expectations. Manton advocates developing a digital culture and environment to support innovation and provides examples of digital success at Visa and the Financial Times.
The Director Forum Social & Mobile Feb 2011 Hugh GriffithsHugh Griffiths
This document discusses the history and future of social media and mobile technology. It covers the evolution of mobile services from SMS and WAP in the late 1990s through the launch of smartphones and apps in the late 2000s. Social media has always driven mobile data usage, and mobile is now the primary platform for social networking. The document also examines how brands can engage with customers on social media and provides examples of how Virgin America and O2 have utilized location-based services and apps. Emerging technologies discussed for the future include augmented reality, mobile payments, and wearable devices.
Empathy: The Key To Untying Great CX In An Omnichannel World - International ...Oisin Lunny
It was a great honour to deliver this keynote at the International Ankara Brand Gathering 2019.
Topics covered included:
* The evolution from owning to renting, from physical to virtual to cloud, from homo sapiens to phono sapiens
* Why convenience is the killer app on a mobile-first planet
* The evolution of business towards the Age Of The Customer
* Uberization, hyperfragmentation and app fatigue
* Experience mapping in an omnichannel world
* From product and service design to ecosystem thinking
* New approach to CX: intention mapping, empathy mapping, AI, attribution and pre-emptive marketing
* Untying the knot: empathetic marketing and emotional connections
Were you in the audience? Comment and say hi :)
Empathic CX, The Key To Omnichannel Success - DMWF Europe 2019Oisin Lunny
It was wonderful to contribute to the DMWF event for the 6th time with a presentation called "Empathic CX, The Key To Omnichannel Success."
Topics covered included:
* The evolution from owning to renting, from physical to virtual to cloud, from homo sapiens to phono sapiens
* Why convenience is the killer app on a mobile-first planet
* The evolution of business towards the Age Of The Customer
* Uberization, hyperfragmentation and app fatigue
* Experience mapping in an omnichannel world
* From product and service design to ecosystem thinking
* New approach to CX and martech: intention mapping, empathy mapping, AI, attribution and pre-emptive marketing
* The new rules of engagement: empathetic marketing and emotional connections
Were you in the audience? Comment and say hi :)
The document discusses LinkedIn statistics such as having 590 million users globally, with 146 million users in the US. It notes that adding a photo to your profile makes you 36 times more likely to be messaged and 21 times more likely to have your profile viewed. The document also recommends following a four part template when connecting with someone on LinkedIn, including a polite greeting, stating your name, providing a relevant personal link, and managing expectations.
Buma Music In Motion - The Art Of Networking - Oisin LunnyOisin Lunny
Loved meeting the great people at Buma Music In Motion and contributing to this awesome conference in Amsterdam.
I spoke about "the art of networking" and shared some tips and tricks to help people make the most of their networking opportunities.
Mobile Commerce in the Phono Sapiens EraOisin Lunny
It was a great honour to deliver this webinar for the GSMA where I explored humanity’s collective evolution to Phono Sapiens; how this new species shops via their mobile, how this transforms our approach to marketing and why a good mobile user experience is today’s “killer app”.
Topics covered included:
• The statistics illustrating our Phono Sapien planet
• How mobile is transforming the retail landscape
• How global enterprise strategy is shaped by mobile-first millennials
• Why an app alone is not a mobile strategy
• How to engage with consumers in an age of ad blocking and app fatigue
• How chatbots and AI can optimise commerce and customer service
• Innovators breaking down OTT mobile messaging silos
• Why commerce is about conversation, not destination
• Lessons from global leaders in “full ecosystem” conversational commerce
The webinar will be available to stream soon from the GSMA and OpenMarket.
I was honoured to present at Biometrics 2016 on behalf of OpenMarket, about how mobile device adoption is disrupting the financial services sector.
I covered the rise of mobile, the five channels of mobile, millenial mobile behaviour, app fatigue, the rise of messaging, conversational commerce, PSD2, and innovators like Curve, Atom Bank and Moven.
rAsia International Innovation Forum - keynote - When AI meets the language o...Oisin Lunny
I was honoured to deliver a keynote presentation at the rAsia International Innovation Forum 2016 in Moscow. The topic was the history of mobile adoption, the move from destination commerce to conversational commerce, and how AI and chatbots are enabling brands to speak the language of six billion people, global SMS.
Oisin Lunny is an experienced DJ who has been performing for over 20 years, starting off supporting well-known DJs and later performing with artists like Travis and Paul Weller. He now offers his DJ services for events, awards ceremonies, and private parties, drawing on his extensive musical knowledge and versatility to provide a fun and memorable soundtrack.
21st Century Mobile Engagement keynote B2B Marketing Expo 2016Oisin Lunny
I was delighted to give a keynote presentation at the B2B Marketing Expo 2016.
21st Century Mobile Engagement
Ad-blockers, app fatigue and engaging with mobile first consumers.
Ad-blockers have been in use for some time, but 2016 is when the proverbial hit the fan. The advertising model of ‘spray and pray’ doesn’t work on mobile devices, and mobile first consumers are interacting with brands how they want to, rather than vice-versa. This presentation examines mobile engagement trends, and shares techniques to reach todays tech-savvy consumers, despite ad-blockers and app fatigue.
AIME & PhonepayPlus Charity Text Donation SeminarOisin Lunny
Very honoured to present at the AIME & PhonepayPlus Charity Text Donation Seminar in London on 19th Feb 2016, alongside Telefonica, Open Fundraising, InstaGiv, Children In Need and many leading mobile technology companies and charities.
XV Congreso Fundraising - Plenary - Madrid September 2015Oisin Lunny
I was honoured to give the opening plenary at the AEFR XV Congreso Fundraising in Madrid, September 2015. Hope you enjoy, feel free to get in touch with any questions and feedback! #congresoaefr
RETAIL – FINDING THE RIGHT KIND OF NEW - Tug Life 2015 - Oisin Lunny - OpenMa...Oisin Lunny
Delighted to contribute to the very cool Tug Life "pop-up expo" in Old St underground station this morning. I was talking about mobile trends, the invisible glue between the physical world and our digital selves, and how the right kind of new might be over 20 years old!
(Cover photo from http://www.thedrum.com)
How Mobile is Transforming Enterprise Customer ExperienceOisin Lunny
I was delighted to present a webinar about "How Mobile is Transforming Enterprise Customer Experience" with TMC Net, on behalf of OpenMarket.
The one-hour webinar explored how to fully integrate mobile messaging into a customer engagement processes, using a new approach to customer service.
This webinar also shared practical steps for designing new and differentiating experiences that will attract and retain customers, including best practice examples of how OpenMarket customers have re-engineered specific touch points for mobile engagement.
Topics included:
The benefits of superior customer experience
Improving customer experience with mobile
How customer experience spans the entire lifecycle
Using mobile messaging to improve specific customer touch points
Delivering relevant content via mobile across the enterprise
How to get started with mobile
Optimising the Mobile User Experience, for iGaming and beyondOisin Lunny
I was delighted to present "Optimising the Mobile User Experience" at #EiG14, referencing a joint webinar given by SkyBet and OpenMarket for the MMA relier this year.
Oisin Lunny OpenMarket IoF National Convention 2014Oisin Lunny
I was honoured to present at the IoF National Convention 2014 on behalf of OpenMarket last week. It was a lightening presentation about why we are proud to support so many innovators in the third sector with mobile engagement technology.
I also spoke about why mobile is about more then just fundraising, it's the glue that joins many aspects of how a charity operates and engages with the public.
All in just over 6 minutes!
Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"Oisin Lunny
I was honoured to give the closing presentation at the Blueprint Creative Tech conference at this years Great Escape.
I gave a personal take on recent history in tech innovation, and future trends around Mobile Engagement. Hope you enjoy!
Third Sector Digital Edge "Driving Mobile Success" presentationOisin Lunny
I was honoured to present at the Third Sector Digital Edge conference today about "Driving Mobile Success" alongside Mark Weber from Save The Children #TSDigitalEdge
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SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
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SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
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3. DEC
• Founded 1963
• Umbrella organisation
• Collects donations on behalf of 13 charities
(e.g. Oxfam & Save the Children)
• Proceeds used to deliver effective and timely
help to people affected by major disasters,
such as floods, earthquakes or famine.
3 Proprietary & Confidential to OpenMarket
6. Background
• More internet access via mobile
• Mobile addresses new market
• Incremental revenues
• Complete transparency
• Greater accountability
• Tracking for corporate support
• Perception of mobile operators “skimming”
off the top had been a block to donations
Copyright MX Telecom Inc 2008
Proprietary & Confidential to OpenMarket
7. The Emergency
• Thousands fleeing Somalia to Kenya and
Ethiopia to escape drought and conflict
• Drought followed four years of poor rains
• Chronic child malnutrition
• Starvation of livestock
• Soaring food prices
• 10m lives at risk
Copyright MX Telecom Inc 2008
Proprietary & Confidential to OpenMarket
8. A Mobilised Response
Outdoor, press and TV call to action Copyright MX Telecom Inc 2008
Proprietary & Confidential to OpenMarket
9. A Mobilised Response
• Keywords:
•
AID
•
AFRICA
•
CRISIS
•
DONATE
•
INDI
Proprietary & Confidential to OpenMarket
10. A Mobilised Response
• Mobilising the donation experience
• Empowering the consumer
• Convenient
• Interactive
• Instant
• Familiar
• Reliable
• Effective
Copyright MX Telecom Inc 2008
Proprietary & Confidential to OpenMarket
15. The Results
• 500% increase in SMS donations
• 60% responded to gift aid request
• Double the response from other channels
• 25% added to these donations
• £1,250,000 raised by SMS alone
• OpenMarket processed over £10,000 /second*
• Record donations by mobile for DEC
• 100% of mobile donations go to DEC
15 Proprietary & Confidential to OpenMarket
16. The Results
Peaking at £298k on 08/07/11
TV
TV events / newspaper ads drove peak donations,
in particular TV support from ITV
TV
16 Proprietary & Confidential to OpenMarket August 2011
18. DEC on the campaign
“By giving people the ability to donate by
simply texting means that thousands of
people without credit cards or unable to
donate in person can, with a single SMS,
help us help others.”
Polly Gilchrist
Fundraising Manager, DEC
18 Proprietary & Confidential to OpenMarket
19. In Summary
• Enhanced the fundraising drive
• Additional value from new revenue streams
• Did not cannibalise “traditional” channels
• Clever platform to engage the consumer
• Gift aid opt-in was maximised, generating
significant donation uplift
• Proves that SMS is an effective, responsive
consumer engagement tool for charities
19 Proprietary & Confidential to OpenMarket
TIER ONE aggregator connected directly to the mobile operators Aggregate solutions and APIs and make it easy for our customers to reach everyone Messaging - Sky & ESPN customer updates Payment solutions - Digital Chocolate iPhone apps, Crediting for Coke-Cola (use for rewards?) Value Added Services - integrating Facebook and Spotify with Mobile Networks Partners - InstaGiv offer mobile donation solutions + SNS + online promotion tools #1 Market Share in UK & US - we can approach the operators with significant projects
Part of DEC Partner Network: Available at 24-48 hours notice to respond to emergencies with DEC BT look after web donation (with Telecom Express) British Banking Association - open up all of the different banks and make is easy and quick to make a donation OpenMarket - text to donate
Background, Emergency, Response
Will not stop people writing cheques or standing orders People with no CCs and cheques UNICEF - people happy to donate by SMS UNLIKE SOME we do not take a cut on donations
Not too many - off-putting for the consumer Variations to enable tracking of ROI on marketing spend and track the marketing sources that have had the biggest impact Increasingly important for corporate supporters to have accurate reporting
OM: worked across the industry to make sure: 70000 Shortcode - shared 45 days payout (used to be 6 months) Charity donations don’t attract VAT, operators systems didn’t work with this, OM worked with the operators to make this happen, VAT FREE contribution
We can facilitate recurring donations to ANY mobile giver This confirmation message can offer donors single click opt-in for subscription giving
Cross reference monthly interaction Empowering consumer: Details of why its needed (e.g. mosquito nets)
Tech automatically recognises “return” gift-aid participants - automatically gift aid all mobile donations Additional revenue stream from using mobile OpenMarket negotiated with all of the UK operators to not charge for the text and the donations that go through those, means that their donors are not out of pocket, all of the £5 goes back to charity. Various Biz models to support this, come by stand for more info
DEC understood how to promote the shortcode this timeOpenMarket process over $1bn of transactions per year so have a scalability that charities can be reassured about
Early August REVENUE UPLIFT - added 25% Over and above the impulse response it generates a significant uplift
Mobile will be an ever increasing part of the DEC campaigns, next stage how to utilise