This document discusses 5 key points about internet usage in Vietnam in 2013:
1. The majority of consumers in urban areas are online, including key decision makers for household purchases.
2. Consumers are online daily, with 67% chatting online weekly and 45% using social networks.
3. Nearly half of urban online consumers access the internet via mobile phones, with some using mobile to look up products in stores or check prices.
4. The internet helps 75% of urban online consumers find out about new products.
5. Companies should ensure their online branding and communication strategies account for high internet and mobile usage in Vietnam.
PinDuoDuo: How they became the fastest growing commerce company everCathay Innovation
Pinduoduo, one of Cathay Innovation's portfolio companies, has rung the Nasdaq opening bell at a valuation of ~$30 billion! Here is a summary of what Pinduoduo has done to reach this amazing milestone.
www.cathayinnovation.com
This paper defines the concept of “interactive e-commerce,” as illustrated through the rise of Pinduoduo. Interactive e-commerce can be broadly understood as an integration of consumer-facing elements of user experience: recommendation, community and entertainment - enabling supply-side optimization to offer increased value to the consumer.
As the first “digitally native” generation, Generation Z (or those born from the late 1990s through 2010) still prefer to shop in bricks-and-mortar stores
PurpleBug Study - Consumer Purchasing Behavior Pre/During/After COVID-19 in t...PurpleBug, Inc.
This report is centered around people’s purchasing behavior, taking into consideration the influence of the still ongoing COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, delving deeper into Filipino consumers’ purchase behavior and psyche as affected by quarantines and other pandemic restrictions. The report tackles into detail their spending habits, perceptions, and purchase channel preferences.
PinDuoDuo: How they became the fastest growing commerce company everCathay Innovation
Pinduoduo, one of Cathay Innovation's portfolio companies, has rung the Nasdaq opening bell at a valuation of ~$30 billion! Here is a summary of what Pinduoduo has done to reach this amazing milestone.
www.cathayinnovation.com
This paper defines the concept of “interactive e-commerce,” as illustrated through the rise of Pinduoduo. Interactive e-commerce can be broadly understood as an integration of consumer-facing elements of user experience: recommendation, community and entertainment - enabling supply-side optimization to offer increased value to the consumer.
As the first “digitally native” generation, Generation Z (or those born from the late 1990s through 2010) still prefer to shop in bricks-and-mortar stores
PurpleBug Study - Consumer Purchasing Behavior Pre/During/After COVID-19 in t...PurpleBug, Inc.
This report is centered around people’s purchasing behavior, taking into consideration the influence of the still ongoing COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, delving deeper into Filipino consumers’ purchase behavior and psyche as affected by quarantines and other pandemic restrictions. The report tackles into detail their spending habits, perceptions, and purchase channel preferences.
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
ĐỪNG BỎ LỠ BÁO CÁO #SIÊU_HOT này
Mua hàng Thương mại điện tử/ online ngày càng gia tăng, đạt 61% so với 47% vào năm trước
Kênh đặt hàng chính là Mobile app
Thực phẩm trở thành mặt hàng phổ biến được mua online trong mùa Covid-19
Mặc dù thanh toán bằng tiền mặt vẫn phổ biến, tuy nhiên phương thức không tiền mặt gia tăng đáng kể
Tốc độ giao hàng trở thành một trong những động lực thúc đẩy gia tăng mua hàng online
Shopee gia tăng sự hiện diện nhờ vào chính sách giá cả, đa dạng chủng loại sản phẩm và hình ảnh mua hàng vui vẻ.
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#VIETNAM_MARKET_REPORT_COMMUNITY
#REPORT #REPORT #Digital_Hub_for_e-Business
VIA: #WORLDLINE_TECHNOLOGY
What do shoppers want their future retail experience to be? We reached 1m consumers and gathered 45k responses. It's clear that they want a blended physical and digital experience AND service and experience are key.
Consumers are asking for tomorrow, today. Hence it is important to engage and understand customers to deliver personalized shopping experiences. The following study from IBM talks about how brands can leverage the power of Big Data and Analytics to optimise and deliver omni-channel retail experiences.
Latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
ĐỪNG BỎ LỠ BÁO CÁO #SIÊU_HOT này
Mua hàng Thương mại điện tử/ online ngày càng gia tăng, đạt 61% so với 47% vào năm trước
Kênh đặt hàng chính là Mobile app
Thực phẩm trở thành mặt hàng phổ biến được mua online trong mùa Covid-19
Mặc dù thanh toán bằng tiền mặt vẫn phổ biến, tuy nhiên phương thức không tiền mặt gia tăng đáng kể
Tốc độ giao hàng trở thành một trong những động lực thúc đẩy gia tăng mua hàng online
Shopee gia tăng sự hiện diện nhờ vào chính sách giá cả, đa dạng chủng loại sản phẩm và hình ảnh mua hàng vui vẻ.
------***-------
#VIETNAM_MARKET_REPORT_COMMUNITY
#REPORT #REPORT #Digital_Hub_for_e-Business
VIA: #WORLDLINE_TECHNOLOGY
What do shoppers want their future retail experience to be? We reached 1m consumers and gathered 45k responses. It's clear that they want a blended physical and digital experience AND service and experience are key.
Consumers are asking for tomorrow, today. Hence it is important to engage and understand customers to deliver personalized shopping experiences. The following study from IBM talks about how brands can leverage the power of Big Data and Analytics to optimise and deliver omni-channel retail experiences.
Latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
The Social Shopper: A Lens into the future of Retail ExperiencesDelvinia
The Internet and social media have created a landscape where consumers are a more significant force than ever before. And, digitally-savvy shoppers are leading the way. Our study around consumer use of digital technology — conducted through AskingCanadians™ — reveals that digital experiences are not only a key component in the purchase process; but digitally-inclined shoppers are fast becoming the consumers of the future.
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
Male and female, young and old, a fast-growing number of today's shoppers are tapping into social media to find product information, get deals, read reviews and share opinions on purchases. In order to meet the needs of these social shoppers, retail organization must join the social media fray. But to be successful in the social realm, merchants must carefully plan and execute a strategy that will appeal to their particular target audience. This session will provide top tips and tactics for retailers wanting to get up-to-speed on the latest and greatest social strategies.
The 6 Trends in Digital Communication You Must Be Aware OffLa French Tech
This presentation is a synthetic analysis of the main worldwide trends in digital communication, social media marketing and Internet for 2011 and 2012. This analysis is based on data from Vanksen Group, Emarketer, TNS Gallup and imediaconnection.
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)Tony Hackett
This deck is an aggregation of interesting consumer behaviour data that I have been collecting.
Also, I blogged about the value of Slideshare and Earnings Calls' Q&A: http://www.mypublicbrand.com/2012/02/18/slideshare-and-earnings-calls-qa-a-unique-recipe-for-meeting-preparation/
For more, see:
www.mypublicbrand.com
www.http://tonyhackett.brandyourself.com/
The Buzz Generation- Reaching Youth & Young ProfessionalsDr Matt McDougall
A social media marketing presentation outlining the new 'buzz generation' in China. Some practical tips and guidelines for undertaking a social media campaign that targets a youth and young professional audience.
To close this inaugural Europe & UK event, Darren will be sharing the top trends you will need to prepare for to ensure your company is ready for the huge changes facing the marketing industry over the next 18 months. In a never before seen presentation, Darren will share how he is investing his time and money to ensure he stays ahead of the competition and deliver real growth ahead of the market.
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam.
Cimigo surveyed 700 urban Vietnamese consumers aged 15-45, to understand their domestic and international travel habits and preferences.
Please download here for: Vietnamese version: http://bit.ly/1AB7DNz
Japanese version: http://bit.ly/1EbPruk
This report looks at consumer healthcare trends in Vietnam, Asia. It explores drivers behind the growth in the pharmaceutical industry, changing attitudes to healthcare, prevalence of diseases and treatments. The report considers the relative influence of consumers, pharmacies and healthcare practitioners for marketing budgets.
TV Commercials still rule in much of Asia - How effective is yours?Cimigo
1. TV Advertising spend in Vietnam is still growing.
2. Spend on TV Advertising dominates all advertising in Vietnam, and is higher than the regional average.
3. Much TV spend though is wasted through failing to advertise the brand and failing to make a connection.
4. AdTraction shows you how well you are making the connection.
5. Use AdTraction to make sure you are getting ROI!
Vietnam: Strategies and opportunities for the creative industries sectorCimigo
A presentation delivered to delegates of the UKTI's "Great Week" trade visit headed by Lord Puttnam, producer of films such as Chariots of Fire, The Killing Fields and Memphis Belle. Cimigo Vietnam's Managing Director, Joe Wheller gave insights on the state of the marketplace in Vietnam, the consumer and some opportunities and barriers.
Cimigo on vietnam residential energy use 2013Cimigo
A report on energy use and associated CO2 emissions in residential households in Vietnam. Based on a Cimigo nationwide online survey in March 2013 of 1,400 households. The report exploring residential dwellings and energy use by household and the impact of household composition, appliances and building materials. The report addresses the prevalence of conservation and attitudes to renewable energy.
2. 5 Things you should know about
internet usage in Vietnam
for 2013
2
3. 1. From wet-market shopper to credit-card holder, the
majority of your customers are likely to be online...
Base: Urban users of stated category
3
4. 2. Key Decision Makers & Influencers for household
brand-purchases are predominantly online...
Base: Urban Key Decision Maker/Influencer for household purchase of stated category
4
5. 3. Consumers are online every day of the week and
they are not quiet...
67%
Mon Tues Weds Thurs Fri Sat Sun
every day
48% chatting weekly
45% socially networked
Base: Urban online consumers
5
6. 4. There is a mobile revolution going on...
48% have accessed the
internet via mobile phone
of whom
25% have looked up a product in-store
19% have price-checked a product in-store
Base: Urban online consumers
6
7. 5. Consumers are probably looking for you now...
75% say the internet
helps them find out about new products
Base: Urban online consumers
7
8. Questions worth asking for 2013...
1. Is your communication & brand engagement strategy
taking online sufficiently into account?
2. Are your online assets currently building brand and
product understanding effectively?
3. Are your online assets suited to the mobile revolution
and are they easy to use via tablet or phone?
4. Have you considered a POS online strategy to help
consumers make their choice, e.g. with QR codes?
5. Do you sufficiently understand how consumers are
using the internet to engage with your brand?
8
9. Net-gains for Brand Value
And for stronger consumer engagement &
intelligence.
www.facebook.com/CimigoVietnam
www.linkedin.com/company/cimigo
@cimigovietnam
9
10. We look forward to
talking with you.
The Voice of the Customer
joewheller@cimigo.com
10