My "Mobile at the Speed of Retail" workshop at the ASTD Southwest Learning Summit in Dallas, August 2013. We discussed how Dillard's uses mobile to boost Beauty Advisor knowledge and sales. Co-presented by Sheryl Porter, Director of Beauty Education at Dillard's.

1. Sheryl Porter, Director of Beauty Education, Dillard’s
Mike Yonker, President, Learner Mobile
@theyonks/@learnermobile

3. Games:
Candy Crush
Saga

4. Social:
Twitter

5. Business:
CardMunch

6. Lifestyle:
Zillow

7. Education:
Britannica Kids

8. Finance:
Mint

9. Food & Drink:
Starbucks

10. Productivity:
Evernote

11. News:
The New York
Times

12. Entertainment:
TMZ

13. Health &
Fitness:
Nike Training
Club

14. Music:
Shazam

15. Photo &
Video:
Instagram

16. Mobile has affected so
many aspects of our daily
lives – making it better and
easier – how has it
affected learning?

17. “The Industrial Revolution is
being consumed by
technology…what the
Internet has created is the
Connected Revolution.”
– Seth Godin

18. © 2013 Learner Mobile
Mobile’s Potential

19. © 2013 Learner Mobile
Mobile’s Optimal Experience
BITE-SIZED IN-THE-MOMENT IN-CONTEXT

20. People don’t want
to go through 4-
hour training
courses on their
mobile phones.

21. Yet, we forget over
70% of what we
learn within 6
days, and 90%
within 30 days.

22. © 2013 Learner Mobile
Mobile’s Ideal RoleMobile’s Ideal Role

23. The 70:20:10 Model of Learning
70%
on-the-job
experiences,
tasks, and
problem solving
20%
feedback and
from working
around good or
bad examples
of the need
10%courses and reading

24. Mobile Training Design Summary
IS NOT
Same Content
Scheduled
Verbose
Stationary
Formal Learning (as much)
In Silo
eLearnings
IS
Contextual
In-the-moment (on-the-job)
Bite-sized
On-the-go
Informal Learning
Collaborative
Performance Support

25. Beauty Institute On-boarding
§ Beauty Institute eLearning
§ Beauty Institute 5 Star Service (ILT)
§ Beauty Institute Advanced Beauty eLearning

26. But, what happens when they
leave the classroom?

27. Training Challenges
• Retail moves at… The Speed of Retail
• New products/trends/colors every…minute
• Traditional training methods become expensive
• Need for constant reinforcement
• Turnover happens
• Limited ability to reach all Beauty Advisors in a
timely fashion
• Consistent training is a challenge

28. Beauty Institute On-going
§ Beauty Institute Mobile

29. What does Beauty Institute Mobile Provide?
• Best practices, tips & techniques for 5 Star Service
• Product information, benefits & selling tips
• “Must Have” products (the Beauty Editor)
• Artistry techniques
• Ideas for driving innovative use of products
• Just-in-time product & selling updates
The goal is to develop best-in-class
beauty experts

30. Beauty Institute Mobile Tour

31. Home (Tips)

32. News Feed (Push Notifications)

33. Action Plan

34. Content Channels

35. Content

36. Media

37. Search

38. Progress
• 1000s of Active Beauty Advisors
• > 200,000 Views in less than 1 year
• Anecdotes and videos from happy Beauty
Advisors
• Daily Updates

39. Success Stories

40. © 2013 Learner Mobile
QUESTIONS?