This document discusses the often misunderstood collective investment trusts (CITs) and how 401(k) advisors can utilize them to gain and retain business. It outlines the advantages of CITs, such as lower costs, regulatory oversight, and enhanced fiduciary protections compared to mutual funds. The resurgence of CITs in the retirement market is attributed to improved transparency, widespread availability, and adherence to regulatory standards, making them a compelling option for retirement plan sponsors and advisors.