Cierra Jackson is a student in the music business program at Full Sail University studying to become an artist manager. She has skills in business management, marketing, and data analysis which she aims to use to help artists achieve success. Her goals are to become the best artist manager possible and work for a top talent company in the industry after graduating in 2020.

2. Arena
• Artist Management for urban
artist and musicians in the
southern region of the United
States.

3. Identity
• My name is Cierra Jackson. I am
a student in the music business
program at Full Sail University. I
am also a mother of four, with the
ability to make powerful moves. I
am a wolf in the business
industry with the heart of an
angel. My unique ability to
distinguish my self among other
people in the industry is what
makes me special. I can help
others do the same for their
career.

4. Skills
• I am able to use my skills and
abilities developed at Full Sail
University to help artist achieve
their unthinkable success. I can
achieve this through being able
analyze data and putting
together marketing plans for
each artist and their projects. In
my arena of business that will
make me standout, because
many of my competitors have
yet to posses those skill sets.

5. Profession
• I am an artist manager. I
study every aspect of the
industry and stay one step
ahead of my competitors
using all skill sets to make
sure my artist are given the
best chance to be a success.

6. Credentials
• Business management
• Intro to Marketing
• Data Analysis and reporting

7. Promise
• I promise to define the
relationships between an artist
and their manager. I will
reassure my artist that me and
whatever company I work for
are/ will always look out for
their best interest. I believe this
promise will help retain artist
and keep them working with
managers that will help
improve their career for years
to come.

8. Positioning
• I am a well developed artist
manager through learning
and studying.
• Time management skills
• Multiple credentials and
certifications
• A manager for the artist

9. Audience
• Artist
• UMG(Universal Music Group)
• Atlantic records
• Live Nation
• Linkedin
• Facebook
• Instagram
• YouTube

10. Networking and Marketing
• Music Business Association
summits
• Red Carpet Events
• Live concerts

11. Competitors
• Other Full Sail Students
• Other Business majors
• Other Music majors
• Other Artist Managers with
experience and without.
• Kevin Patternson artist
manager at Artist Haus
Management

12. Professional Development
• I need to improve upon my
time management skills.
• I also need to improve upon
my skills.
• I need to improve upon
studying.

13. Goals
• My goal is to become the best
artist manager I can possibly
be.
• I will be working for one of
the top talent companies in
the industry after graduation
in 2020.

14. Reference Page
Bizet, M. (2018, March 22). How to Achieve Your Goals Within a Specific Timeframe. Retrieved February 16, 2019, from https://
www.businessmagazinegainesville.com/how-to-achieve-your-goals-within-a-specific-timeframe/
Ilumeo. (n.d.). Retrieved from https://www.illumeo.com/professional-development
Bensoussan, B. (2016, July 27). Understanding Your Competitors. Retrieved from https://mindshifts.com.au/understanding-your-competitors/
YOKOHAMAARENA | Things to do. (n.d.). Retrieved from http://www.yokohamajapan.com/things-to-do/detail.php?id=146
Colloquy: On Whether Identity Politics Defines Today's Democrats • The Worthy House. (2019, February 08). Retrieved from https://theworthyhouse.com/
2017/10/04/colloquy-on-whether-identity-politics-defines-todays-democrats/
5 Facebook Marketing Strategies to Reach Your Target Audience. (n.d.). Retrieved from https://www.business2community.com/facebook/5-facebook-
marketing-strategies-reach-target-audience-01623393
Colloquy: On Whether Identity Politics Defines Today's Democrats • The Worthy House. (2019, February 08). Retrieved from https://theworthyhouse.com/
2017/10/04/colloquy-on-whether-identity-politics-defines-todays-democrats/
Which Skills are Most Important on the Job and Which Skills are in Short Supply? (n.d.). Retrieved from https://www.ced.org/blog/entry/which-skills-are-
most-important-on-the-job-and-which-skills-are-in-short-su
Network Marketing: 7 Important Questions to Ask. (2018, November 19). Retrieved from http://www.business-opportunities.biz/2015/04/15/network-
marketing-7-important-questions-ask/

15. Cierra Quartz Jackson
• fsbizsite.com/cqjackson
• randomlycway24@gmail.com
• CQJackson@student.fullsail.
edu
• (205)218-1984