Howell Nazarene Church Audit


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This slide show is an example of a communication audit I performed.

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Howell Nazarene Church Audit

  1. 1. Howell Nazarene Church <br />Communication Audit & Recommendations<br />Sample of work and understanding of organizational communication<br />Study & Recommendations<br />by Rhonda Callanan<br />
  2. 2. The Problem & Justification<br />“Seems like communication here at Howell Nazarene Church isn’t at its best right now.” <br />“The communication at this church is terrible.” <br />
  3. 3. Study Overview<br />The purpose was to identify communication weaknesses and prepare recommendations to improve communication effectiveness.<br />
  4. 4. ?<br />Research Questions<br />?<br />?<br />RQ1: Are there real or perceived communication problems at Howell Nazarene Church?<br />?<br />?<br />?<br />RQ2: Do communication problems exist which stem from the Howell Nazarene leadership?<br />?<br />?<br />?<br />
  5. 5. ?<br />Research Questions<br />?<br />RQ3: Are there communication problems in the information presented in the church publications or website?<br />?<br />?<br />?<br />?<br />RQ4: What can be done to improve communication at Howell Nazarene Church?<br />?<br />?<br />?<br />
  6. 6. Assessment Tools<br /><ul><li>Preliminary Survey –perceptions of communication
  7. 7. Multifactor Leadership Questionnaire –staff leadership communication</li></li></ul><li>Assessment Tools<br /><ul><li>Meetings Assessment –communication via monthly meetings
  8. 8. Website & Publications Survey –communication through website and publications</li></ul><br />
  9. 9. Demographics<br />Largest demographic at Howell – 51-60 years old & 31-40 years old<br />Preliminary Survey, Multifactor Leadership Questionnaire, Meetings Assessment – Largest response from 51-60 year olds<br />Website & Publications – 34 participants <br />
  10. 10. Preliminary Research<br />The main venue through which members receive communication.<br />
  11. 11. Bulletin – 38%<br />Sunday Announcements - 38%<br />Email -12% <br />Website - 6%<br />Flyers - 6%<br />
  12. 12. Leadership Questionnaire <br />Multi-factor Leadership Questionnaire<br /><ul><li> Idealized Behaviors
  13. 13. Inspirational Motivation
  14. 14. Intellectual Stimulation </li></li></ul><li>Leadership Questionnaire <br />Idealized Behaviors – 68% <br />Inspirational Motivation - 55%<br />Intellectual Stimulation – 33%<br />
  15. 15. Leadership Questionnaire <br />
  16. 16. MeetingAssessment<br />Ministry Team Day Meetings Evaluation<br />
  17. 17. Website and Publications<br />Website – most constituents do not use the website as a source of communication <br />
  18. 18. Website and Publications<br />Publications – The church bulletin is one of the most-utilized sources of information<br />Prayer requests need more frequent updates <br />
  19. 19. Preliminary Research<br />Communication problems exist – there is room for improvement<br />
  20. 20. Conclusions<br />Preliminary Research Survey<br />Areas of Concern<br /><ul><li> Church leaders
  21. 21. E-mail blasts
  22. 22. Website
  23. 23. Grapevine</li></li></ul><li>Conclusions<br />MLQ & Meetings Survey<br />Areas of Concern<br /><ul><li> Intellectual Stimulation
  24. 24. Meeting minutes
  25. 25. Meeting evaluations</li></li></ul><li>Conclusions<br />Website & Publications<br /><ul><li> Website misperception</li></li></ul><li>Recommendations<br />RQ4: What can be done to improve communication at Howell Nazarene Church?<br /><ul><li> Church leaders
  26. 26. Meetings – minutes & evaluations
  27. 27. Staff communication skills
  28. 28. Perceived website inaccuracies
  29. 29. E-mail
  30. 30. Bulletin updates
  31. 31. Grapevine</li></li></ul><li>Recommendations<br />Under-utilized ministry leaders<br /><ul><li> Why do people not use them for communication purposes?</li></ul>Ministry Leaders<br />
  32. 32. Recommendations<br />Ministry Meetings<br /><ul><li> Provide minutes
  33. 33. Meeting evaluations</li></li></ul><li>Recommendations<br />Church Staff Communication<br /><ul><li>Intellectual Stimulation
  34. 34. MLQ Workbook suggestions</li></li></ul><li>Recommendations<br />Website<br /><ul><li> Keep the site dynamic by updating at least weekly
  35. 35. Church-wide campaign to encourage church to check website regularly</li></li></ul><li>Recommendations<br />E-mail<br /><ul><li> Create a new database of constituent e-mail addresses
  36. 36. Devise a system for maintaining accurate e-mail addresses
  37. 37. Make sure e-mail communiqués are short, well-written, timely & necessary
  38. 38. Carry out a church-wide campaign to encourage constituents to open & read e-mails
  39. 39. Dispel fears that e-mail addresses will be compromised </li></li></ul><li>Recommendations<br />Bulletin<br /><ul><li>Make sure all information is up-to-date
  40. 40. Eliminate old information such as prayer topics that are no longer relevant</li></li></ul><li>Recommendations<br />Grapevine<br /><ul><li> Ensure church communication is timely, accurate and memorable
  41. 41. Strengthen interpersonal leadership communication
  42. 42. Reinforce timely and accurate information with key parishioners</li></li></ul><li>Limitations<br />Quantitative<br /><ul><li> All paper or online surveys
  43. 43. Focus Groups
  44. 44. Personal Interviews
  45. 45. Additional questions</li></li></ul><li>Conclusion<br />“Communication can be amazingly powerful. When we recognize our fallenness, transcend our corrupted communities, reject the urge to dominate others, and stop squandering our gifts, we are on the road to shalom” <br />(Schultze, 2002, p. 86).<br />