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© 2020#RALLYFWD
Uncover Your
True Employer
Brand Difference
Amy Winebright
Global Talent Attraction & Employer
Brand, Dell Technologies
© 2020#RALLYFWD © 2020#RALLYFWD
#RALLYFWD © 2020
1. Uncovering your EVP in house
2. Testing the truthfulness of your EVP
3. Activating your EVP in today’s virtual
environment
© 2020
WHAT WE’LL LEARN
© 2020#RALLYFWD
ABOUT DELL TECHNOLOGIES
Evolution of a leader in
technology with innovation
at our core
$4B annually R&D
28K+ patents and
applications
© 2020#RALLYFWD
BRANDS EVOLVE
© 2020#RALLYFWD
STABILITY
© 2020#RALLYFWD
EVP ON A SHOESTRING
➔ Research
➔ Committee
➔ Survey
➔ Identification
➔ Feedback, Test, Tweak
➔ Activate!
© 2020#RALLYFWD
THE EVP COMMITTEE
➔ Kickoff call (1 hour)
➔ Survey response & amplification to your teams (1 email)
➔ Identification call to align on pillars (1 hour)
➔ Email review of materials & deliverables (1 email)
© 2020#RALLYFWD
THE SURVEY
➔ Work/Life Balance
➔ Compensation & Benefits
➔ Challenging work
➔ Respect I receive as an employee
➔ Transparent, Open
➔ Recognition for my work
➔ Future career opportunities
➔ Professional development
➔ Technology industry leader
➔ Stability
➔ Ethics/Integrity
➔ Manager quality
➔ CEO
➔ Autonomy/respect to do my job
➔ Entrepreneurial culture
➔ Impactful, meaningful work
© 2020#RALLYFWD
TEST THE TRUTHFULNESS OF YOUR
EVP
➔ Appeal does it align with labor market preferences?
➔ Authenticity does it align with true company strengths?
➔ Relevance does it align with organizational strategy and
to current times?
➔ Differentiation does it set us apart?
© 2020#RALLYFWD
BE AGILE
Providing you the flexibility you need to do
your best work, wherever, whenever and
however.
2016
Today
2020
We encourage our team members to work
where, when and how they work best.
Providing the stability, resources and
flexibility for you to do your best work.
© 2020#RALLYFWD
ACTIVATING OUR EVP
….reaching candidates where they are
© 2020#RALLYFWD
HUMAN
TRANSFORMATION
© 2020#RALLYFWD
Let’s #rallyfwd
• Your EVP refresh can happen in
house.
• Keep testing truthfulness and be
agile.
• Let’s embrace this time of new
ways of connecting with each other.
#RALLYFWD
© 2020#RALLYFWD
AMY WINEBRIGHT
Global Talent Attraction & Employer
Brand, Dell Technologies
Thank You!
/in/amyforbeswinebright/
amy.winebright@dell.com
@AmyonBrights

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RallyFwd December 2020: Amy Winebright, Dell

  • 1. © 2020#RALLYFWD Uncover Your True Employer Brand Difference Amy Winebright Global Talent Attraction & Employer Brand, Dell Technologies
  • 2. © 2020#RALLYFWD © 2020#RALLYFWD
  • 3. #RALLYFWD © 2020 1. Uncovering your EVP in house 2. Testing the truthfulness of your EVP 3. Activating your EVP in today’s virtual environment © 2020 WHAT WE’LL LEARN
  • 4. © 2020#RALLYFWD ABOUT DELL TECHNOLOGIES Evolution of a leader in technology with innovation at our core $4B annually R&D 28K+ patents and applications
  • 7. © 2020#RALLYFWD EVP ON A SHOESTRING ➔ Research ➔ Committee ➔ Survey ➔ Identification ➔ Feedback, Test, Tweak ➔ Activate!
  • 8. © 2020#RALLYFWD THE EVP COMMITTEE ➔ Kickoff call (1 hour) ➔ Survey response & amplification to your teams (1 email) ➔ Identification call to align on pillars (1 hour) ➔ Email review of materials & deliverables (1 email)
  • 9. © 2020#RALLYFWD THE SURVEY ➔ Work/Life Balance ➔ Compensation & Benefits ➔ Challenging work ➔ Respect I receive as an employee ➔ Transparent, Open ➔ Recognition for my work ➔ Future career opportunities ➔ Professional development ➔ Technology industry leader ➔ Stability ➔ Ethics/Integrity ➔ Manager quality ➔ CEO ➔ Autonomy/respect to do my job ➔ Entrepreneurial culture ➔ Impactful, meaningful work
  • 10. © 2020#RALLYFWD TEST THE TRUTHFULNESS OF YOUR EVP ➔ Appeal does it align with labor market preferences? ➔ Authenticity does it align with true company strengths? ➔ Relevance does it align with organizational strategy and to current times? ➔ Differentiation does it set us apart?
  • 11. © 2020#RALLYFWD BE AGILE Providing you the flexibility you need to do your best work, wherever, whenever and however. 2016 Today 2020 We encourage our team members to work where, when and how they work best. Providing the stability, resources and flexibility for you to do your best work.
  • 12. © 2020#RALLYFWD ACTIVATING OUR EVP ….reaching candidates where they are
  • 14. © 2020#RALLYFWD Let’s #rallyfwd • Your EVP refresh can happen in house. • Keep testing truthfulness and be agile. • Let’s embrace this time of new ways of connecting with each other. #RALLYFWD
  • 15. © 2020#RALLYFWD AMY WINEBRIGHT Global Talent Attraction & Employer Brand, Dell Technologies Thank You! /in/amyforbeswinebright/ amy.winebright@dell.com @AmyonBrights