This document discusses uncovering an organization's true employer value proposition (EVP). It recommends conducting in-house research to identify the EVP, testing its truthfulness, and activating it in today's virtual environment. The presentation provides Dell Technologies as an example, discussing how the company's EVP and brands have evolved. It outlines a low-cost process for EVP identification using an internal committee and employee survey. The importance of ensuring the EVP remains relevant and differentiating is emphasized, as well as the need to adapt it in changing times.