SlideShare a Scribd company logo
Business efficiency software
 Customers and Sales
 Safety and Compliance
 Team and Contractors
 Projects
in a single online system
PeopleTray organises …
 Our customer base is small
 People don’t know who we are or what we do
 We need to conserve our cash
 The phone doesn’t ring!!!
We are a start-up
SOMETHINGWE ALL KNOW …
 You have a good product. 
 You have a good service. 
 You have good people – good expertise. 
What is the KEY to turning this into a business?
PERHAPS …
Finding a cost effective and repeatable way to
generate quality leads.
PERHAPS …
Finding a cost effective and repeatable way to generate quality leads.
 Cold calling - TIME
 Mail drops - TIME $$$
 Mail outs -TIME $$$
 Customer Referrals - FREE
 Networking -TIME $$$
 Advertising - $$$
 SEO - $$$
 Adwords - $$$
 Social media networking -TIME $$$
 Social media direct contact –TIME
PERHAPS …
Finding a cost effective and repeatable way to generate quality leads.
 Cold calling - TIME
 Mail drops - TIME $$$
 Mail outs -TIME $$$
 Customer Referrals - FREE
 Networking -TIME $$$
 Advertising - $$$
 SEO - $$$
 Adwords - $$$
 Social media networking -TIME $$$
 Social media direct contact –TIME
OLD SCHOOL …
• Cold calling
• LinkedIn direct contact
TED talk: 100 days of rejection
Finding a cost effective and repeatable way to generate quality leads.
MICROSOFT > LINKEDIN …
 LinkedIn is Microsoft – purchased 2016
 Also purchased Skype 2015
 Microsoft Cloud is gaining strength
 Microsoft Hardware strategy is gaining strength
 Microsoft is here to stay – and has a big strategy. LinkedIn is part of that.
IT MAY BEWORTHWHILE …
To build your LinkedIn strategy from a
 Personal perspective
 Business
STEPS …
1. Update your image and profile
2. Build connections – targeted
3. Write to them - intelligently
A FINALTHOUGHT …
Business connections
versus
Personal connections
Which connections belong to your
business?Versus your people?
Organise your business

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LinkedIn v1

  • 2.  Customers and Sales  Safety and Compliance  Team and Contractors  Projects in a single online system PeopleTray organises …
  • 3.  Our customer base is small  People don’t know who we are or what we do  We need to conserve our cash  The phone doesn’t ring!!! We are a start-up
  • 4. SOMETHINGWE ALL KNOW …  You have a good product.   You have a good service.   You have good people – good expertise.  What is the KEY to turning this into a business?
  • 5. PERHAPS … Finding a cost effective and repeatable way to generate quality leads.
  • 6. PERHAPS … Finding a cost effective and repeatable way to generate quality leads.  Cold calling - TIME  Mail drops - TIME $$$  Mail outs -TIME $$$  Customer Referrals - FREE  Networking -TIME $$$  Advertising - $$$  SEO - $$$  Adwords - $$$  Social media networking -TIME $$$  Social media direct contact –TIME
  • 7. PERHAPS … Finding a cost effective and repeatable way to generate quality leads.  Cold calling - TIME  Mail drops - TIME $$$  Mail outs -TIME $$$  Customer Referrals - FREE  Networking -TIME $$$  Advertising - $$$  SEO - $$$  Adwords - $$$  Social media networking -TIME $$$  Social media direct contact –TIME
  • 8. OLD SCHOOL … • Cold calling • LinkedIn direct contact TED talk: 100 days of rejection Finding a cost effective and repeatable way to generate quality leads.
  • 9. MICROSOFT > LINKEDIN …  LinkedIn is Microsoft – purchased 2016  Also purchased Skype 2015  Microsoft Cloud is gaining strength  Microsoft Hardware strategy is gaining strength  Microsoft is here to stay – and has a big strategy. LinkedIn is part of that.
  • 10. IT MAY BEWORTHWHILE … To build your LinkedIn strategy from a  Personal perspective  Business
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  • 19. STEPS … 1. Update your image and profile 2. Build connections – targeted 3. Write to them - intelligently
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  • 21. A FINALTHOUGHT … Business connections versus Personal connections Which connections belong to your business?Versus your people?