Website visitors and customers no longer have the patience for “on size fits all” content and interaction. Context, timing, and relevancy are all critical success factors for delivering the ultimate web experience and converting visitors to leads, leads to prospects, and prospects to happy customers. You have seconds to captivate, engage and convert.
Join Adam Waid, Mediacurrent and Karl Wirth, Evergage for an interactive session featuring some proven tips for turbo charging engagement for each stage of the customer lifecycle: acquisition, education, adoption, and advocacy.
Specific topics they will cover:
· How to optimize your content strategy and radically improve results with real-time web personalization
· How to turn community lurkers into participants with behavior-based web personalization
· The 3 easy steps website managers and marketers can take today to start driving conversion and engagement improvements by 300+%.
The end result for you? Learn how to lower cost of sale, reduce marketing costs, raise net promoter scores, and reduce churn by delivering a more responsive and personalized Web experience.
If you are responsible for maximizing conversions or optimizing customer experience on your site, you will not want to miss this session.
2. Adam Waid
●
●
●
●
Marketing Director at Mediacurrent
5 years of Drupal experience
200% increase in leads in 2012
Expert in lead management/grading
with marketing automation software
Karl Wirth
●
●
●
●
●
CEO/co-founder of Evergage
2.5 years Drupal experience
Dedicated to improving online conversion
Led product and marketing at Red Hat,
Sentillion, and RSA Security.
Physics degree from Harvard
3. Mediacurrent
We build highly impactful open-source technology-based websites that help
organizations with their online presence.
Design
mediacurrent.com
Development
Support
4. Real-time web personalization
Increase conversion rates at each stage of the customer lifecycle
Respond to behavior in real-time during the digital experience.
All without IT or development resources
www.evergage.com
5. Agenda
●
●
●
●
●
Optimizing your content strategy
What is content personalization?
Lead Nurturing
Web Conversion Playbook
How to do this in Drupal without Development
12. ● What are their demographics?
● What are their interests?
● Who influences their product
choices?
● What are their goals or
problems to be solved?
● Where do they look for
information about your product
category?
● What type of information do
they want?
15. Low Conversions?
One or more of the following:
● Not finding what they're looking for.
● You haven't given users a “next step.”
● Your message isn't compelling.
31. “I’ve never seen a conference
attended by such intelligent
and powerful people. Your
best leads are here.”
- Karl Wirth, Evergage, Sponsor 2013
@evergage
42. Personalize Drupal
In less than 30 minutes
First 30 minutes
● Drop in Javascript (like Google Analytics)
● Create first set of messages from templates
○ Based on geo, search term, referrer,
○ Based on time on site, time on page, # visits
Next few hours
● Track clicks and behavior
● Make CTAs behavior-based