Provide recommendations for Chipotle Mexican Grill Inc. (Chipotle) to resolve current issues of fierce competition and decrease in market share and revenue
At Biola University, in our Strategic Management, I worked with my group partners to choose our project, Chipotle Mexican Grill. This course has a fifteen-week capstone that my group and I worked on our project, Chipotle Mexican Grill. We are split our work on our categories into a problem statement, situational analysis, SWOT Analysis and new sources of Competitive Advantage, and Recommendations. We are required to include our speaker's notes on each slide that we use to passing the ball to each other that we share our work. We will deliver our final formal PowerPoint presentations in front of panelists. However, due to the coronavirus situation, we will deliver our final formal PowerPoint presentations to canvas (online) that allow the professor to grade on it.
It is an Internationalization Proposal for Chipotle. It was made for final Presentation of Global Business class at SUNY New Paltz. Author's names are given in the first page.
At Biola University, in our Strategic Management, I worked with my group partners to choose our project, Chipotle Mexican Grill. This course has a fifteen-week capstone that my group and I worked on our project, Chipotle Mexican Grill. We are split our work on our categories into a problem statement, situational analysis, SWOT Analysis and new sources of Competitive Advantage, and Recommendations. We are required to include our speaker's notes on each slide that we use to passing the ball to each other that we share our work. We will deliver our final formal PowerPoint presentations in front of panelists. However, due to the coronavirus situation, we will deliver our final formal PowerPoint presentations to canvas (online) that allow the professor to grade on it.
It is an Internationalization Proposal for Chipotle. It was made for final Presentation of Global Business class at SUNY New Paltz. Author's names are given in the first page.
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Marketing Promotions - Chipotle Case: The red foil burrito Cole Ericson
In an Integrated Marketing Communications class, my teammates and I put together a response to a hypothetical Request for Proposal from Chipotle. Our idea is meant to draw attention to Chipotle's own charity fund in an engaging way.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
Marketing Research Pizza Hut & Dominos
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about products for high growth
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One of the projects in my International Marketing class was to take a domestic company and turn it into an international corporation. My group decided on Chipotle as our company. Everyone in the group worked on this project together but I was specifically focused on the criteria charts on slides 6-12.
Pizza hut india is one of the best pizza provider pizza hut india offering great deals and great offers on this festive season so keep enjoying keep loving pizza hut
Marketing Promotions - Chipotle Case: The red foil burrito Cole Ericson
In an Integrated Marketing Communications class, my teammates and I put together a response to a hypothetical Request for Proposal from Chipotle. Our idea is meant to draw attention to Chipotle's own charity fund in an engaging way.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
Marketing Research Pizza Hut & Dominos
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about products for high growth
Chipotle Market Potential Analysis Part 1Mollye Peters
One of the projects in my International Marketing class was to take a domestic company and turn it into an international corporation. My group decided on Chipotle as our company. Everyone in the group worked on this project together but I was specifically focused on the criteria charts on slides 6-12.
This presentation is part of a report created by a group for Veronica Marshall's Intro to Public Relations class in April 2016. For this presentation, I graphically designed the slide thematics as well as collaborated on the creative ideas and strategies that were presented in the presentation.
This PowerPoint was used to demonstrate a SWOT analysis of Chipotle.; however, it starts out with the history of the company and branches off into strengths, weaknesses, opportunities, and threats of the firm.
This slideshow is an in-depth analysis about Chipotle and their social media usage. Through viewing this slideshow, you will gain a basic idea as to what Chipotle does online and where they see growth for the future.
Create an develop advertising plan for successful restaurant as part of team to include situational analysis, objectives, strengths & weaknesses, budgeting, strategy, execution, and evaluation. Direct responsibility for media plan covering strategy, media assessment, targeted execution, and budget allocation for best engagement with sought after market. (2006)
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Decision Support - East Midlands HFMA Conferenceduncanorme
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OVID19 has had a massive impact and now is the time to start taking action as you need to build momentum for when restrictions are relaxed. Now is the time to explore opportunities and ramp up our marketing to make it happen. Don’t rely on JobKeeper to get you through this – take action today.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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3. 3
Company Issues – Competitions
Cantina Bell Menu
Impact on Chipotle: Loss on revenue and price-conscious customers
Background | Analysis | Recommendations | Implementations
4. 4
Background | Analysis | Recommendations | Implementations
Analysis: The Trend of Being Health Conscious
5. Background | Analysis | Recommendations | Implementations 5
Analysis: Fast Casual vs. Full Service Restaurant
Fast
Casual
Full
service
6. 6
Background | Analysis | Recommendations | Implementations
Recommendations
▪ Reposition themselves to the “full-service restaurant” segment
7. 7
Background | Analysis | Recommendations | Implementations
Recommendations:
Reduce the pace of expansion
Chipotle opens approximately 50-60 new restaurants every quarter.
For 2016, management expects to open 220-235 new restaurants.
If continue to expand
Possible
Consequences
Deepening difficulty to
maintain cash flow
Profit continues to
decrease
More severe net loss
8. Implementations: Three Phases
Phase 1 Introduce Chipotle Mexican Grill full-service
restaurants at selected locations in urban areas
Phase 2 Introduce to smaller cities and international markets
Phase 3 Continue Chipotle’s expansion gradually with
careful selection of locations
Background | Analysis | Recommendations | Implementations 8
• Preferably 2,200 square feet or more
• An initial investment will be required
• Should take approximately 6 years
• Should take approximately 3 years
11. References
Alverez, A. (2016, May). Full-Service Restaurants in Canada. Retrieved from
http://clients1.ibisworld.com.proxy.lib.sfu.ca/reports/ca/industry/default.aspx?entid=1677
Chipotle. (2016, April 26). Press Release. Retrieved from
http://ir.chipotle.com/phoenix.zhtml?c=194775&p=irol-newsArticle&ID=2161714
Levine-Weinbery, A. (2015, October 25). Chipotle Mexican Grill, Inc. Is Taking a New Route to
Revenue Growth. Retrieved from
http://www.fool.com/investing/general/2015/10/25/chipotle-mexican-grill-inc-is-taking-a- new-
route-t.aspx
Nielsen. (2015, February 4). Younger Consumers Endorse Healthy Foods with a Willingness to
Pay a Premium. Retrieved from
http://www.nielsen.com/us/en/insights/news/2015/younger-consumers-endorse-healthy- foods-
with-a-willingness-to-pay.html
Wikipedia (2016, May 26). Chipotle Mexican Grill. Retrieved from
https://en.wikipedia.org/wiki/Chipotle_Mexican_Grill#International_expansion
13. Background | Analysis | Recommendations | Implementations 13
Appendix: Fast Casual vs. Full Service Restaurant in US
Fast
Casual
Full
service
Editor's Notes
Chipotle is doing the right thing, because there is the trend of being health conscious. Therefore can remain the high price menu as long as the ingredients maintain sustainable and health.
Based on IBIS World 2016 Industry Report for Canada,
44.1% of fast causal restaurants are on-premise limited service, which is the category where Chipotle is in. As for the full service restaurant industry, there are only 2.6% that are Mexican restaurants. From this, we can confirm that there will be less competitions in the full service restaurant industry.
While consumer spending on both segments are similar, industry revenue will continue to grow, while fast casual segments revenue will gradually decrease.
Benefits
Fewer number of direct competitors (no more Taco Bell)
Customer perceived value increases
Sufficient input (money, employees, food)
Considerations
There will be a one time cost at the inception of the change (staff training, computer systems, suppliers, store design, etc.)
Although barrier to enter is low and are steady, as the concentration is low, barrier to success is higher compared to other industries. However, given that the concentration of Mexican restaurants is the lowest of all and Chipotle has 23 years of experience, the likelihood to success increases.
As being a full-service restaurant, there is a lack of varieties in chipotle’s current menu items.
Every restaurants that they opened, there would be a fixed costs associating with them. According to the First Quarter 2016 Results, there is a net loss of $26.3 million and operating margin decreases from 27.5% to 6.8%. If Chipotle continues to expand rapidly, this might lead to a deepening difficulty to obtain th Although this is one of chipotle’s business strategy to increase restaurant sales, during this economic difficult times, instead of expanding, it is better to focus on each restaurant’s revenue by updating its interior design and reposition themselves in the “full service restaurant segment”
