This document summarizes a digital marketing presentation about Chipotle's marketing strategies. It discusses Chipotle's $225 billion market opportunity in the fast food industry and key competitors. Chipotle focuses on sustainability and "food with integrity". The presentation analyzes Chipotle's response to an E. coli outbreak in 2015 and how it uses digital marketing such as its website, mobile app, search engine optimization, social media, email marketing and video marketing. It provides a SWOT analysis and discusses Chipotle's consistent growth across social media platforms and increasing spend on ads and marketing. Key performance indicators for evaluating digital marketing strategies are also outlined.