At Biola University, in our Strategic Management, I worked with my group partners to choose our project, Chipotle Mexican Grill. This course has a fifteen-week capstone that my group and I worked on our project, Chipotle Mexican Grill. We are split our work on our categories into a problem statement, situational analysis, SWOT Analysis and new sources of Competitive Advantage, and Recommendations. We are required to include our speaker's notes on each slide that we use to passing the ball to each other that we share our work. We will deliver our final formal PowerPoint presentations in front of panelists. However, due to the coronavirus situation, we will deliver our final formal PowerPoint presentations to canvas (online) that allow the professor to grade on it.
At Biola University, in our Strategic Management, I worked with my group partners to choose our project, Chipotle Mexican Grill. This course has a fifteen-week capstone that my group and I worked on our project, Chipotle Mexican Grill. We are split our work on our categories into a problem statement, situational analysis, SWOT Analysis and new sources of Competitive Advantage, and Recommendations. We are required to include our speaker's notes on each slide that we use to passing the ball to each other that we share our work. We will deliver our final formal PowerPoint presentations in front of panelists. However, due to the coronavirus situation, we will deliver our final formal PowerPoint presentations to canvas (online) that allow the professor to grade on it.
Create an develop advertising plan for successful restaurant as part of team to include situational analysis, objectives, strengths & weaknesses, budgeting, strategy, execution, and evaluation. Direct responsibility for media plan covering strategy, media assessment, targeted execution, and budget allocation for best engagement with sought after market. (2006)
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Yum Brands just launched a review of KFC’s $220 million media business. WPP’s MEC has handled media duties for the brand for over a decade but opted not to participate in the review. According to Kantar Media, the fast food brand spent around $55 million on measured media during the first quarter of 2016, down from $56.5 million over the same period last year.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Marketing Promotions - Chipotle Case: The red foil burrito Cole Ericson
In an Integrated Marketing Communications class, my teammates and I put together a response to a hypothetical Request for Proposal from Chipotle. Our idea is meant to draw attention to Chipotle's own charity fund in an engaging way.
Create an develop advertising plan for successful restaurant as part of team to include situational analysis, objectives, strengths & weaknesses, budgeting, strategy, execution, and evaluation. Direct responsibility for media plan covering strategy, media assessment, targeted execution, and budget allocation for best engagement with sought after market. (2006)
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Yum Brands just launched a review of KFC’s $220 million media business. WPP’s MEC has handled media duties for the brand for over a decade but opted not to participate in the review. According to Kantar Media, the fast food brand spent around $55 million on measured media during the first quarter of 2016, down from $56.5 million over the same period last year.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Marketing Promotions - Chipotle Case: The red foil burrito Cole Ericson
In an Integrated Marketing Communications class, my teammates and I put together a response to a hypothetical Request for Proposal from Chipotle. Our idea is meant to draw attention to Chipotle's own charity fund in an engaging way.
Chipotle Market Potential Analysis Part 1Mollye Peters
One of the projects in my International Marketing class was to take a domestic company and turn it into an international corporation. My group decided on Chipotle as our company. Everyone in the group worked on this project together but I was specifically focused on the criteria charts on slides 6-12.
This slideshow is an in-depth analysis about Chipotle and their social media usage. Through viewing this slideshow, you will gain a basic idea as to what Chipotle does online and where they see growth for the future.
This presentation is part of a report created by a group for Veronica Marshall's Intro to Public Relations class in April 2016. For this presentation, I graphically designed the slide thematics as well as collaborated on the creative ideas and strategies that were presented in the presentation.
This PowerPoint was used to demonstrate a SWOT analysis of Chipotle.; however, it starts out with the history of the company and branches off into strengths, weaknesses, opportunities, and threats of the firm.
Recommendations for Chipotle Mexican Grill Inc.Regina Ip
Provide recommendations for Chipotle Mexican Grill Inc. (Chipotle) to resolve current issues of fierce competition and decrease in market share and revenue
Focus on research tools and techniques in marketing communications: product research, competitive analysis, audience and segmentation research, communications testing and media research. Emphasis on design, implementation, analysis and reporting of market research studies.
The U.S. Food Consumer: Presentation for ProMexico on today's trendsLina Bush
An economic look at food spending across the U.S.A. this presentation by The Food Institute details real-dollar expenditures at restaurants and various grocery stores. Discover where consumers are finding food products and how they decide to purchase these goods in today's economy.
Marketing analysis of Chipotle's Scarecrow campaign. Analysis includes audience, brand and insight, creative analyses as well as the positioning and media strategy for the campaign
Jarrett Franklin Shared Latest Report of Food + Drink: Trends and futuresJarrett Franklin
Go through the presentation shared by Jarrett Franklin and know about the latest trends and future of foods and drinks. Stay tuned with Jarrett Franklin at twitter https://twitter.com/jarretfranklin9
Rosa Belinda Sanchez Shared a Presentation about Trend Report on Food and DrinkRosa Belinda Sanchez
Checkout this 20 pages presentation shared by Rosa Belinda Sanchez. This presentation is based on food and drink trend and future. Get in touch with Rosa Belinda Sanchez on twitter https://twitter.com/MOM_RosaSanchez
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. WHO WE ARE
Chipotle Mexican Grill is a quick service
Mexican restaurant chain
The 1st Chipotle restaurant was opened in
Denver, Colorado
Chipotle went public on the New York
Stock Exchange in 2006
Chipotle grew tremendously and is
currently present in 47 states in the U.S.A. ,
Canada & Europe
Chipotle serves a wide range of tacos,
burritos and burrito bowl dishes, with
meat, vegetarian and vegan options
3. SWOT
S W O T
Rapid Growth
Good Financial Strength
Quality of Ingredients
Store Expansion
New Product Categories
Health Conscious
Audience
Dependence on the U.S.
Market
Limited Supply Chain
Limited Menu Options
Additional Food Safety
Increasing Competition
Economic Slowdown
4. MARKET SHARE
Chipotle operates 2,198 restaurants across the U.S.A.
Chipotle has 29 International restaurants:
Canada - 17
United Kingdom - 6
France - 5
Frankfurt - 1
5. TARGET AUDIENCE
DEMOGRAPHICS
Millennials aged 18-34
Men & Women
College Students
Young Professionals
Income Level:
$20,000-$80,000 p/a
PSYCHOGRAPHIC
Looking for Organic and
Healthy Meals
Something Quick & Easy to
grab
Environmental Friendly
PERSONA
A young college student or
professional who wants to
lead a healthy lifestyle and
wants a quick, fast, organic
meal
TARGET AUDIENCE
9. OBJECTIVES
SHORT
TERM
LONG
TERM
Offer extraordinary customer
experience in-store & online
Bring revenue figure back from
$998 Million to $1.2 Billion (Sales figure
before E-Coli scandal).
Get Chipotle listed in "The World's
Most Reputable Companies" (The
Reputation Institute RI) in the Forbes
Magazine
10. Persuade buyers by
emphasizing on
Chipotle's USP:
“Natural & Fresh”
Set strategic
partnerships with
brands that stand for
“Making the World a
Better Place”
Intensify resources on the
traffic sources for the
E-Commerce Market
1 2 3
STRATEGIES
12. Create transparency about
Chipotle's food sourcing
(BTS Footage)
#WeBelieveInSecondChances
TACTICS
Raise brand awareness through
Chipotle's social platforms:
Facebook: 3.2 MN
Instagram: 453K
Twitter: 900K
Create a Combo Menu in
partnership with Jamba Juice
Chipotle Food Festival
14. FOOD
BLOGGERS
MAGAZINE
ADS
Snapchat Geo Filters based
on Geo Location
3 - 1/6 of a page ad on the “New York
Times” to raise awareness
3 - ¼ of a page ad with a QR
code/Snapchat Code Coupon
TACTICS - OTHER
15. Chipotle Food Trucks
serving hot, fresh food
to the customers
Held during Cinco De
Mayo in L.A. to offer
customers an
unforgettable
experience
Set around our campaign:
#WeBelieveInSecondChances
Facebook LIVE
Instagram LIVE
Cover the event on Snapchat
CHIPOTLE FOOD FESTIVAL
16. Measured by number of likes,
followers, comments and the
use of the hashtag
#WeBelieveInSecondChances
SOCIAL MEDIA
Google Analytics
CTR
Online Survey
Traffic Sources
Online Sales
ONLINE ORDERING
Measured by the number of
attendees and sales
Additionally measured by number
of Comments, Likes, Reactions &
Interactions on Social Platforms
FOOD FESTIVAL
METRICS
17. Measured by Conversion rates
& Click Through rates
PAID ADS
Geopath Tracking to measure
audience location
Measure by Sales
Website traffic
Number of Snapchat unlock filter
and snaps sent and received
OOH DISPLAY ADS/QR CODES
Measured by number of discount
codes used to purchase Chipotle
online or in the Jamba Juice store
PARTNERSHIP
METRICS
18. BUDGET
Online Promotions:
Social Media
Website Promotion
Influencer Marketing
Paid Ads
SEO
Events:
Chipotle Food Festival
Partnership:
Eclusive Partnership with Jamba Juice to
sell Chipotle along with their products
offering coupons & discounts to
customers with a QR Code
OOH/Display Ads:
Unlock Snapchat Filters
Scan QR Codes for offers online
Print:
Ads in magazines with QR Codes &
Snapchat Codes
Events
16%
Partnership
22%
OOH/Display Ads
13%
Print
8%
Online Promotion
42%
