Create an develop advertising plan for successful restaurant as part of team to include situational analysis, objectives, strengths & weaknesses, budgeting, strategy, execution, and evaluation. Direct responsibility for media plan covering strategy, media assessment, targeted execution, and budget allocation for best engagement with sought after market. (2006)
Create an develop advertising plan for successful restaurant as part of team to include situational analysis, objectives, strengths & weaknesses, budgeting, strategy, execution, and evaluation. Direct responsibility for media plan covering strategy, media assessment, targeted execution, and budget allocation for best engagement with sought after market. (2006)
For my Managerial Accounting course, our team was charged with creating a strategy map and providing an analysis of a publicly-traded company's mission statement, business model, financials, competitive and business factors, consumer analysis, and key value drivers. We selected Chipotle.
This presentation is part of a report created by a group for Veronica Marshall's Intro to Public Relations class in April 2016. For this presentation, I graphically designed the slide thematics as well as collaborated on the creative ideas and strategies that were presented in the presentation.
For my Managerial Accounting course, our team was charged with creating a strategy map and providing an analysis of a publicly-traded company's mission statement, business model, financials, competitive and business factors, consumer analysis, and key value drivers. We selected Chipotle.
This presentation is part of a report created by a group for Veronica Marshall's Intro to Public Relations class in April 2016. For this presentation, I graphically designed the slide thematics as well as collaborated on the creative ideas and strategies that were presented in the presentation.
For my Social Media Management Class. DISCLAIMER: As Chipotle does not make their social media audits or analytics public information, the numbers in this presentation are NOT accurate.
For our marketing strategy class, we had to create a Marketing Plan for Chipotle. The following data is a collaboration of my group while the design of the presentation is my own.
This PowerPoint was used to demonstrate a SWOT analysis of Chipotle.; however, it starts out with the history of the company and branches off into strengths, weaknesses, opportunities, and threats of the firm.
Marketing Promotions - Chipotle Case: The red foil burrito Cole Ericson
In an Integrated Marketing Communications class, my teammates and I put together a response to a hypothetical Request for Proposal from Chipotle. Our idea is meant to draw attention to Chipotle's own charity fund in an engaging way.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
Focus on research tools and techniques in marketing communications: product research, competitive analysis, audience and segmentation research, communications testing and media research. Emphasis on design, implementation, analysis and reporting of market research studies.
As the culinary marketing vertical has evolved, so too has the way brands and entities are engaging with this massive audience, which we now recognize as a Food-Connected consumer. In the pages that follow, we provide some background information on the culinary marketing as a whole and examples of how brands and entities are leveraging this powerful medium.
OuterBrand, LLC has developed a brand identity for 500Cal. This is the brand style guide that was created for 500Cal franchise. The style guide talks about the brand development in various stages of development. The guide is broken down into 3 different sections, Research, Development and Implementation.
500Cal is a fast food franchise that OuterBrand, LLC had an opportunity to brand. During the branding process we focused on brand positioning, brand engagement and the brand voice.
Please view the 500Cal brand guide.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. INTRODUCTION
Chipotle Mexican grill is a chain restaurants in the us and
Canada specialising in burritos & tacos it was founded by
Steve Ellas in 1993 & based in Denver ,Colorado
The restaurant is known for its large burritos, assemble line production, & use
of natural ingredients. The company has released a mission statement called
food with integrity which highlights its efforts in using organic ingredients and
serves more naturally raised meat than any other restaurant
Chipotle is one of the fast chain of fast casual dining
establishment
6. • A well recognized brand in u.s , u.k,
canada
• An employee strength of around
30,940
• Use of nationality raised meat and
organic ingredients
• Comparatively high priced menu item due to use
of natural ingredient
• Limited choice of menu
• Major presence only in us and canada
• Expansion in untapped regions
• Addition of new items to menu
• Growing trend of health
consciousness amongst people.
• Intense competition from other
players e.g- California tortilla, baja
fresh
• Voliatility in price for raw material
• Economic instability
(STRENGTH) (WEAKNESS)
(OPPORTUNITY)
(THREATS)
SWOT ANALYSIS
17. INTERNET MARKETING
• Facebook
(spread it news of events, source of information)
• Google (Used ad bar)
• Twitter
(Direct interaction with consumers)
18. SALES PROMOTION
Promotion on material sent to college towns across the nation
Pamphlet focusing on healthy alternatives & quality ingrediants
Cupons, rewards & discounts
S
A
L
E
S
P
R
O
M
O
T
I
O
N
19.
20. RESULT
Created awareness of chipotle
and its values among their target
market
Created positive attitude by
35% at the end of 2014
Increased awareness by 20% at
the end of 2014
Positive brand image
consumers fully
understood what chipotle stands
for
Increased a media exposure by
14% at the end of 2014
