The document provides a case study of the Girl Effect program started by the Nike Foundation. The key goals of the program were to end intergenerational poverty by empowering adolescent girls, who were seen as the highest point of leverage. The program approached various audiences like NGOs, employees, consumers, and girls themselves. It utilized Nike's capabilities to create an open source platform and tools to directly connect girls and build awareness. Major results included viral videos, social media growth, and over $21 million raised between 2008-2010. The program showed how to effectively leverage partnerships and crowdsourcing to advocate for girls and inspire social change.